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Client Name

Website Design & Development

Zesto mural in Little Five Points, Atlanta, established 1949

Project Summary: Zesto & Big John's Christmas Trees

DynamiX is excited to partner with Zesto and Big John's Christmas Trees, two family-owned Atlanta traditions that share a 1949 origin story, to design and build two distinct, high-performance websites. Both sites will be built on DynamiX's exclusive Octane platform, a modern, purpose-built engine designed for speed, stability, security, and long-term scalability.

Today, both sites run on WordPress with dated code, plugin dependencies, missing meta descriptions, and below-average speed, accessibility, and AI searchability. Octane eliminates that technical debt and gives each brand a future-ready foundation your team can update directly, without waiting on a web developer.

While the two sites will share a platform, each will be built as its own separate project with its own design, structure, and goals.

Zesto (zestoatlanta.com)

A fully modern, mobile-first redesign of a site that has not been meaningfully updated in years
Prominent "Order Now" calls to action for DoorDash and Uber Eats at the top of the page for both Forest Park and East Atlanta
Clean location content with hours, tap-to-call phone numbers, and directions, moved out of the homepage clutter
Menu favorites and the Zesto story, serving Atlanta since 1949, presented in engaging, visual ways

Big John's Christmas Trees (bigjohnstrees.com)

A seasonal site built to perform during the November through December rush
A clear location finder for every Big John's lot
Streamlined requests for special orders, delivery and installation, tree lighting, and post-season removal and recycling
Products (trees, wreaths, garland, stands, lights), coupons, and the 77-year family story front and center

Six men wearing work clothes standing and sitting by a truck loaded with cut trees in a snowy forest.

The Big Goal:

Zesto: Turn hungry visitors into orders and visits in one tap.
Big John's: Turn holiday shoppers into lot visits and booked deliveries.

The Big Challenges We Plan To Solve For

Website performance metrics showing low performance, moderate accessibility, and high best practices and SEO scores.

Site Speed and Codebase

The Client Name's current score of a 41/100 on mobile is a major challenge to the site's ranking and performance, and will likely impact site traffic heavily in a negative way today.

Modernizing the Look & Feel

An outdated website can quietly undermine credibility, even when the underlying business is strong. As part of our work together, we will modernize the look and feel of the site to better reflect the quality, professionalism, and relevance of Client Name today. This includes updating visual patterns, layout systems, and interactions to create a cleaner, more confident experience that aligns with current user expectations while remaining flexible enough to evolve over time.

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Pages Indexed By Google

Client Name currently has # pages indexed by Google. During pre-development, our team will review each page before incorporating into the new site experience, and recommend transitioning any low value content (tag pages, categories, filler or poorly tailored local pages) into better versions or removal.

Octane Platform Capabilities

"What We Think About So You Don't Have To"

Website performance report showing 99 score with fast paint times and zero blocking for high SEO efficiency.

Site Speed

Blazing Fast & Always Improving, Automatically

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times. As we find speed optimizations, they are deployed at scale across our infrastructure, meaning your site gets faster over time!

Audit Trail

Complete Visibility. Built-In Accountability.

Octane serves as a single source of truth for how your site is updated and improved over time. Every change is automatically tracked, creating clear visibility into what, when, and who made any updates. The audit trail not only supports better decision-making and easy rollback when needed, but also provides built-in accountability across your organization and beyond!

Form Builder

Easy for users. Powerful for your team.

Octane's Form Builder allows for highly engaging, complex and nimble form creation with the same confidence as any other part of the site. Customize form inputs, build decision matrices, choose where you want submissions sent, and integrate with webhooks or Google Sheets for easy onramp into other platforms. For complex CRM integrations, we are here to scope as needed!

graphical user interface, application, email

SEO Explorer

Confident SEO Optimization Without Guesswork

The Octane SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. It not only validates that you and your team are doing the right thing, but identifies areas to take you to the next level and makes it easy to execute on those.

OctaneAI

Your Full-Time Brand & Content Writing Expert

Leveraging the latest in technology, OctaneAI embeds intelligent, page-level content assistance directly into Octane, allowing you to create, refine, and improve content in context, reducing reliance on external tools, back-and-forth revisions, and ongoing content bottlenecks. And best of all, it writes and thinks like you do!

301 Redirector

Protect Rankings. Preserve Traffic.

Our one-of-a-kind Redirect Explorer is designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience. This allows you to see with confidence that we have done our jobs for you prior to the site going live, saving time and creating accountability and confidence in the process.

Three men stand smiling in front of a Big John's Christmas Trees banner holding a decorated tree and an axe.

Double cheeseburger with pickles, lettuce, tomato, and sesame seed bun on blue dotted background with red circle

Two women wearing red aprons holding a Christmas wreath with striped bows at a festive market booth

Three chocolate-dipped soft serve ice cream cones in waffle cones with overlaid dotted background design.

People cutting and bundling Christmas trees at an outdoor holiday market with tents and festive decorations

Boy in red checkered shirt drinking from four retro soda cups with straws against a yellow sunburst background.

Vision & Build Alignment

We will begin with a shared kickoff, then hold separate discovery for each brand, since Zesto and Big John's serve different customers on very different calendars. The agreed-upon vision for each will become its own blueprint for the build, ensuring every decision supports that brand's direction.

Zesto: Define how the site drives restaurant visits and online orders across the Forest Park and East Atlanta locations, and how it celebrates Atlanta comfort food since 1949.

Big John's: Define how the site drives lot visits, pre-season special orders, and delivery, lighting, and removal bookings during a short, high-demand holiday selling season.

Navigation & User Pathways

More visitors leave because they can't find the next step than any business likes to admit, and it is important to get this part right from the very beginning. Each site will get its own navigation and page hierarchy, built around what its visitors came to do.

Zesto: A simple, mobile-first menu (Menu, Locations & Hours, Order Online, Our Story, Careers) with an "Order Now" button for DoorDash and Uber Eats always visible at the top of the page, instead of buried at the bottom of the homepage.

Big John's: Clear paths to Locations, Products, Services, and About, with "Find a Lot" and "Book Delivery" one tap away, plus a season countdown and alert bar that are easy to update each year.

Site Design

We like to say "Pretty is pointless," meaning that a pretty design on its face is not the goal. Rather, the goal is to help the right customer feel like you are the one for them. Each brand will get its own distinct design built with Octane native layouts, consistent in layout, typography, and spacing across every device.

Zesto: A fully modern redesign that keeps the nostalgic, family-favorite personality (Chubby Deckers, Nut Brown Crowns, footlong chili dogs) while replacing the dated slider banners with bold food photography and clean, fast layouts.

Big John's: A warm, festive design that showcases fresh-cut trees, wreaths, garland, and lighting, and tells the story of three generations and a tradition that began in a Zesto parking lot in 1949.

Conversion & Lead Flow

We will structure each site to turn visitors into customers by placing clear calls to action exactly where they matter most.

Zesto: "Order Online" buttons for each location (DoorDash and Uber Eats), tap-to-call phone numbers, directions, and a streamlined Careers application built with Octane Forms.

Big John's: Octane Forms for pre-season special orders, delivery and installation, tree lighting, and post-season removal and recycling, plus the "Send me a Coupon" sign-up and the APS North Atlanta cluster PTA program.

Content Migration & Improvement

We will review the existing content on both sites and map it into the new structure with intention, consolidating outdated or duplicate pages along the way.

Zesto: Menu favorites, store hours, location details, the "Under New Management" update, and employment information will be tightened for clarity, with store hours moved into dedicated location content instead of crowding the top of the homepage.

Big John's: Locations, product lines, services, and store policies (stand mounting, all sales final) will be organized so seasonal updates take minutes in Octane, not a developer request.

Performance Across Devices

Both sites will be built on Octane to perform seamlessly on mobile and desktop, targeting 90+ PageSpeed scores, complete meta descriptions and title tags, and strong AI searchability, so each brand shows up when someone asks Google or ChatGPT for "the best chili dog in Atlanta" or "Christmas trees near me."

Zesto: Fast-loading menus and order buttons for hungry mobile visitors who want to order in seconds.

Big John's: A site that stays fast through the traffic spike from mid-November through December, when nearly all of the year's visits happen.

Additional Custom Pieces

From reviewing both sites and our discussion, we do not see any additional custom layouts needed beyond what is outlined here; both sites can be built with Octane native layouts. Each site will be scoped, priced, and launched as its own separate project.

Zesto: No custom pieces anticipated. Online ordering will link directly to the existing DoorDash and Uber Eats storefronts for each location.

Big John's: Because fresh trees arrive November 18th, we recommend timing the Big John's launch around the selling season, either on an accelerated timeline or ahead of next season.

With that said, we are always here should there be a need for additional concepts in the future! If you opt into a support agreement, these can be handled with those hours; otherwise we can scope any time.

Person typing on a laptop keyboard at a white desk with a smartphone nearby in natural light.

Ongoing Support, Included

Every Octane site includes ongoing platform support, along with one hour of active support each month at no additional charge. This time can be used for small updates, guidance, or questions—ensuring help is available when needed without the friction of tickets, contracts, or surprise fees. Want more support? We're here for it!

Hiker with backpack and trekking poles climbing rocky mountain under blue sky with distant snowy peaks

A Site That Improves Over Time

Octane is not a static system. Performance, infrastructure, and core capabilities continue to improve automatically as the platform evolves, often without requiring any action from your team. Your site benefits from these improvements simply by being on Octane.

Continuous Performance & Stability Enhancements

Behind the scenes, Octane is actively optimized for speed, reliability, and scale. As we refine infrastructure and tooling across the platform, those gains are inherited across our sites, helping ensure long-term performance without rebuilds or maintenance cycles.

Abstract blue technology background with glowing light streaks and vibrant fiber optic effects.

Ongoing AI Advancements

OctaneAI is continuously expanded and refined as new AI capabilities become available. As the platform evolves, your site gains access to improved content assistance, smarter workflows, and more capable tools—without needing reimplementation or retraining.

Two business professionals shaking hands over a desk with financial reports and tablet screens.

Built-In Transparency & Accountability

Every Octane site includes a full audit trail that tracks how the site is updated and improved over time. This provides clarity into what's changing, who's making updates, and how work is progressing—internally or with third-party partners.

Woman with pink hand wraps throwing a punch with focused expression in a gym setting

No Plugin Debt. No Forced Rebuilds.

Octane eliminates the plugin sprawl and technical debt common to traditional CMS platforms. New capabilities are added through the platform itself, allowing sites to evolve and expand over time without ever requiring a full rebuild.

Friendly white humanoid robot with large expressive eyes holding a tablet in indoor setting with warm lighting.

A Long-Term Platform, Not a One-Time Project

Octane is designed to support your site for years, not months. As your business grows, priorities shift, or technology changes, the platform is built to adapt—protecting your investment well beyond launch day.

Abstract orange waves with smooth curves and layered textures creating dynamic flow and depth in design.

Timeline Of An Evolve Build

Based on our discussion and the current state of your site, our aim is to rapidly create an experience that is similar in content to your current website, but that can be quickly moved forward as new content is created between our two teams.

This process is outlined below, and is optimal for search engine efficacy.

Build

Typical Timeline: 2-4 Weeks

Our aim is to create a core site experience designed for both today and the future, adding the ability to create additional layouts over time via our Layout Store. We will be leveraging native features to keep costs and timeline as brief as possible.

Launch

Typical Timeline: 2 Weeks

As soon as the site is in a place where we have content equivalence, we will launch the new site experience so that Google has time to re-index, and to allow search engines to see your new content as it is added to the site experience.

MacBook Pro displaying UI design software with colorful touch bar and layered interface elements.

Refine

If And As Needed

Now that the site is live, we can optionally focus on adding additional concepts to the site experience, such as a deeper home page story, additional photography/videography from your team and deeper details on what makes your business stand out.

What Success Looks Like

Hand holding a green Starbucks holiday cup with a blurred colorful bokeh background and person in orange coat.

A Brand Story That Connects and Converts

We will translate Client Name's value proposition into a clear, compelling narrative that resonates with visitors. Through intentional messaging, content flow, and visual storytelling, we will shape an experience that clearly communicates who you are, what you do, and why it matters. That clarity builds trust faster, helps visitors connect the dots more quickly, and puts them in a better position to see why Client Name is the right choice.

User interface of Octane Sales Engine showing layout options for hero sections and a webpage preview with map and contact info.

A Stronger Foundation for Growth

This project is not just about launching a better-looking site. It is about creating a foundation that gives Client Name room to grow. By leveraging the most relevant pieces of our library of 350+ layouts and themes, we can create a site experience that feels polished, engaging, and visually diverse without becoming repetitive. That same foundation also makes it easier to expand the site over time, whether that means new pages, new campaigns, or more advanced capabilities down the road.

User interface showing layout selection panel with various content and image options for website design.

Easier, More Confident Site Management