a construction site with cranes

Watlington 
Brothers, Inc.

Website Design & Development

a few people in a construction site

Summary

Watlington Brothers, Inc. is a family-owned boutique construction company in West Tennessee. After its founding in 1947, Watlington Brothers, Inc. accumulated over 75 years of experience and has successfully maintained a highly respected reputation. With professional services ranging from Construction Management and Consulting to full-service General Contracting, they are able to help a wide range of construction needs.

However, the current site experience does not communicate their level of skill, expertise, or dedication to helping customers. Furthermore, the inability to edit the website is a serious barrier to growth and marketing. In order to attract new customers in the Southeast and grow an online presence, a new website with new content is needed.


New Site Capabilities

AKA "What We Think About So You Don't Have To"

Site Styler

Octane's Site Styler allows for major changes to the look and feel of the site experience, as well as smaller, nuance changes where appropriate.

SEO Explorer

Our exclusive SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. We use it when building the site and you'll have access to keep it moving forward as content is added.

Audit Trail

We consider Octane to be a "single source of truth" for how a site is being worked on and improved over time, and have designed many features into the platform that allow for easy access to data that can assist in decision making and understanding.

  • Input-Based: See any adjustments made to an input on a given page simply by clicking on the history tool. You can use this area to revise back to a previous version as well simply by clicking on the text and confirming!
  • Page-Based: Want to see what changes have been made to a given page? This lives next to each page and shows every adjustment since the moment the page was made.
  • Global Trail: The left navigation bar includes a link to the site's global audit trail, which provides all changes made to the site and lets you filter by user.

Site Speed

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times.

Octane Form Builder

Our Form Builder allows you to customize form inputs, choose where you want submissions sent, and integrates with Google Sheets for easy onramp into other platforms.

Octane AI Tool

Leveraging the latest in artificial intelligence technology, Octane has been designed to augment your team's content needs directly within each individual page.

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Your stated goal: 
To establish & grow 
your online presence.

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Scope of Work

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Copywriting

Before the website development projects kicks off, our content specialist will meet with your team to learn more about who you are and what your goals are. Based on those initial discovery meetings, he will draft content that aligns with your brand identity and tells a compelling story of how you help your customers. Included in this proposal is the copy for your desired four pages: Home, About Us, Contact Us, and one Services page. These pages will serve as a solid foundation upon which you can grow your website, and business, even after we launch!

If additional content is needed, our content strategist can provide a quote based on how many pages are needed.

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Creation of SEO Data

During your initial discovery meeting, our content strategist will discuss SEO with your team and conduct keyword research. This, along with website best practices, will inform his creation of title tags and meta description for your four new pages. Your project manager will add this to the new site and teach you how to use our Octane SEO Toolbox, so that you can access and manage SEO in the future!

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Leveraging Native Assets

We will utilize built in capabilities called "Native Assets." These include layouts, such as a CTA bar, multi column list, content and image, image galleries, and more. Your project manager will place your new content into these native assets and your designer will style them according to your brand guidelines.

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Additional Custom Pieces

Presently, there is no need for complex features, as the site is small and content is minimal. However, as your company and online presence grows, we can regroup, brainstorm, and scope additional features if desired. These features can include the interactive locations map with zip code search, image mapper, before/after slider, and more. If any form integrations are required, these will also be scoped as part of the additional custom development.

Layout Store Inclusion

Octane's new Layout Store is a phenomenal technology stack designed to allow your site to do more without needing us to create custom components. Currently there are over 150 layouts inside the store, and more are being added regularly. We will add all current useful layouts during the build process for you.

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Why DynamiX?

I've been through a bunch of website platforms over the years—WordPress, Wix, Squarespace, you name it—and none of them could handle what I needed. Then I found DynamiX and their Octane CMS, and honestly, it's been a total game changer.

I run a multi-brand franchise business with a lot of moving parts. My sites need to talk to Salesforce, support different locations, and still be easy to update. Octane does all of that, and somehow it's still simple enough that I can jump in and make changes myself—add pages, edit text, move sections around, whatever. I'm not technical, and I don't need to be.

One of my favorite things is the AI tool that lets me rewrite content for different audiences or cities. It's fast, and it works. I don't have to wait on anyone—I just log in, make the change, and I'm done. The team at DynamiX actually cares. Support is fast, helpful, and personal. They come up with unique solutions that make my business stand out. And on top of all that, the site performs. I'm getting more traffic, more leads, and more customers. It's made a real impact on my business.

All I can say is I wish I had found them sooner.

Mark Kushinsky

Working with DynamiX to build my website was one of the best business decisions I've ever made. It's not cheap — but honestly, worth every single penny. The attention to detail, the design quality, and the overall experience were top-notch.

And let's talk about their OCTANE platform — I'm obsessed. It's so easy to make changes that I actually enjoy updating my own website now (never thought I'd say that). A massive shoutout to Katrina and Joaquin — the real MVPs of the process. If I could give them 10 stars each, I would. They made everything smooth, fun, and stress-free from start to finish.

If you're on the fence about DynamiX — just do it. You'll thank yourself later. 🙌

James Santos

We have built 3 different websites with DynamiX and with each one of them I was blown away! From the discovery process to the design collaboration to the launch, it has been so seamless. They have perfected the web design process and being that I have a degree in UX / UI Design, they know exactly what they are doing!

The Octane environment is much more superior than any other i've dealt with. Thank you for going above and beyond and thank you to the entire staff that worked on all our websites to make it successful. I have you on speed dial for when I have another website to build!

Advanced Marketing

The DynamiX team and suite of technologies are second to none. I have worked with them on three websites, and I highly recommend them. The process that they have developed and lead you with guarantees that your website will be rock-solid, visually pleasing, and technically sound.

The built-in SEO functionality and code that's produced by their dev team will give you a leg up on your competition. They promise great results and have always overdelivered for me.

John Lenz, Multiple Companies

Innovative. Creative. Game Changing. You will NEVER go back to a Wordpress site again. After meeting with countless web development teams and coming very close to a contract, we were introduced to the DynamiX team. They took the time to really understand what we were looking for and put together a proposal that illustrated they understood our unique needs and our target audiences. The design, the customer service, the functionality - all beyond our expectations.

The proprietary content management system is literally like no other - easy to navigate, flexible, truly dynamic. We've been living in our new site for a year now and it continues to deliver. And the new features keep on coming. The team just launched a new AI Content function, which is solid. It translates even the most basic writing into strong web content. Can't say enough good things about our experience with the team at DynamiX.

Lisa Orlando

Thousands

Of Businesses Served

1,400+

Awards Received

21+

Years in Business

Questions? Let us know!