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Trico Corporation

Website Design & Development

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Summary

Trico Corporation does not need a prettier version of the current website. Trico needs a site that changes how the market understands the company.

For nearly 110 years, Trico has built real credibility in industrial lubrication, contamination control, oil analysis, and equipment reliability. That history matters because it gives Trico trust, technical depth, and field experience most newer technology companies do not have. But the next chapter is bigger than the legacy product story.

The current site is still structured primarily around products and legacy content. The crawl confirms that clearly: the majority of the site lives in product, category, and Lubricology content, while the future story around Sensei, Machine Vitals, and reliability intelligence is only represented by a small number of pages. That means this is not just a homepage problem or a visual refresh. It is an information architecture problem.

The new site needs to invert the structure. The reliability intelligence story should become the spine of the experience, while products, oil analysis, resources, case studies, and technical content become supporting proof. Trico is not abandoning the product catalog. It is putting it in the right context.

The new site should support three layers: a narrative layer that clearly explains where Trico is going, a self-serve utility layer that makes the existing product and content footprint more useful, and a future platform layer that anticipates login, standards, configurators, governance, and SaaS access without making the initial website scope fuzzy.

The result should be a site that supports the business Trico has today while making the future direction obvious, believable, and commercially useful.

Site Goals

Reposition Trico as a reliability intelligence company with 110 years of industrial credibility.
Make Sensei, Machine Vitals, and the connected reliability model easy to understand.
Turn the product catalog and content library into a smarter self-serve experience.
Build confidence with buyers, distributors, OEMs, and strategic reliability leaders.

The Big Challenges We Plan To Solve For

Performance score of 64 shown with accessibility 92, best practices 100, SEO 92 for a mobile website test.

Site Speed and Codebase

Trico Corporation's current mobile performance score of 64/100 is not a disaster, but it is not where it should be for the story the company is trying to tell. The larger concern is that the site is currently failing Core Web Vitals, which can negatively impact user experience, search visibility, and overall site performance.

Accessibility, Best Practices, and SEO are in a stronger place, so this is not a full-site quality issue. It is primarily a speed and load-experience issue, especially on mobile. For Trico, the new site needs to feel as credible, modern, and polished as the reliability intelligence story it is trying to communicate.

Modernizing the Look & Feel

An outdated website can quietly undermine credibility, even when the underlying business is strong. As part of our work together, we will modernize the look and feel of the site to better reflect the quality, professionalism, and relevance of Trico Corporation today. This includes updating visual patterns, layout systems, and interactions to create a cleaner, more confident experience that aligns with current user expectations while remaining flexible enough to evolve over time.

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Pages Indexed By Google

Trico Corporation currently shows approximately 892 indexed URLs in Google, while our crawl identified 521 total pages, including 434 indexed pages and 87 non-indexed pages. Of the indexed pages we reviewed, approximately 196 are blog posts and 238 are core webpages, including pages like About Us, products, services, and other primary site content.

That gap tells us Google is seeing more than the current page set our crawl identified, which may include legacy URLs, PDFs, resources, duplicate paths, archived content, or other indexed assets. During pre-development, our team will review the current page set and indexation footprint to determine what should be carried forward, consolidated, redirected, improved, or removed. The goal is to protect valuable search equity while reducing low-value or outdated content that does not support the new site experience.

The Big Goal:

Build a website that moves Trico beyond a product catalog and clearly positions the company as a modern reliability intelligence partner helping industrial teams turn products, oil analysis, equipment data, and practical insight into better maintenance decisions.

Octane Platform Capabilities

"What We Think About So You Don't Have To"

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SEO Explorer

Confident SEO Optimization Without Guesswork

The Octane SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. It not only validates that you and your team are doing the right thing, but identifies areas to take you to the next level and makes it easy to execute on those.

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Site Speed

Blazing Fast & Always Improving, Automatically

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times. As we find speed optimizations, they are deployed at scale across our infrastructure, meaning your site gets faster over time!

OctaneAI

Your Full-Time Brand & Content Writing Expert

Leveraging the latest in technology, OctaneAI embeds intelligent, page-level content assistance directly into Octane, allowing you to create, refine, and improve content in context, reducing reliance on external tools, back-and-forth revisions, and ongoing content bottlenecks. And best of all, it writes and thinks like you do!

Form Builder

Easy for users. Powerful for your team.

Octane's Form Builder allows for highly engaging, complex and nimble form creation with the same confidence of any other part of the site. Customize form inputs, make decision matrixes, choose where you want submissions sent, and integrate with webhooks or Google Sheets for easy onramp into other platforms. For complex CRM integrations, we are here to scope as needed!

301 Redirector

Protect Rankings. Preserve Traffic.

Our one-of-a-kind Redirect Explorer is designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience. This allows you to see with confidence that we have done our jobs for you prior to the site going live, saving time and creating accountability and confidence in the process.

Audit Trail

Complete Visibility. Built-In Accountability.

Octane serves as a single source of truth for how your site is updated and improved over time. Every change is automatically tracked, creating clear visibility into what, when, and who made any updates. The audit trail not only supports better decision-making and easy rollback when needed, but also provides built-in accountability across your organization and beyond!

Recommended Project Structure

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Phase 0: Strategy & Architecture

Phase 0 defines the strategy before the larger build investment begins.

We use Trico's crawl data, existing content, audience needs, product structure, and future platform requirements to clarify the positioning, site architecture, content plan, design direction, and technical approach.

This gives Trico a smarter plan before moving into the full rebuild, reduces guesswork, protects the investment, and creates a clear architecture for the site and the future platform direction.

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Phase 1: Reposition & Rebuild

Phase 1 is the core DynamiX website engagement.

This is where the site is designed and built around a clearer narrative layer and a stronger self-serve utility layer. The goal is to explain where Trico is going while making the product, category, Lubricology, resource, and search-driven content easier to use.

This turns the site from a product catalog with a better front door into a strategic digital experience that serves today's business and makes the future clear.

Display of Trico's digital solutions including Orbital, Sensei, and Trico App with feature descriptions and exploration buttons.

Phase 2: Future Platform Layer

Phase 2 is the future platform opportunity.

This includes portal access, account governance, user roles, standards and SOP workflows, configurator logic, SaaS access, and platform UX patterns. The website should be planned with this future in mind, but this layer should not be treated as part of the core DynamiX website build.

The right move is to architect the site so it can support that future without pretending the full platform is included. DynamiX leads the strategy, architecture, narrative, design, CMS build, and self-serve web experience, while the deeper platform layer remains a separate future scope with the right application development partner.

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Industrial oil filtration system labeled Spectrum with drums and control panel in a clean facility setting.

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Trico Products page showing lubricant stages and industries with icons and labels for navigation.

Trico Oil Analysis webpage highlighting services like used oil, turbine, wear particle, coolant, and transformer oil analysis.

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Industrial oil filtration system with labeled barrels and control panel for clean lubricant storage and processing.

Contact form page for Trico with fields for name, email, phone, company, and comments on a dark background.

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Strategy & Positioning

DynamiX will begin with a focused strategy process to clarify Trico's story, audiences, commercial realities, and future digital direction. The goal is not simply to organize pages. The goal is to make the market understand the shift Trico is making.

Trico has a rare combination: nearly 110 years of industrial trust, deep lubrication expertise, oil analysis credibility, product knowledge, customer relationships, and a real technology direction. The new site needs to connect those pieces into one clear position. Trico is not abandoning its product business; it is showing how products, oil analysis, Machine Vitals, Sensei-enabled tools, and reliability expertise work together to help customers make better decisions.

This phase will define the core message, audience priorities, conversion paths, and positioning needed to guide the full site. The strategy should make Trico's "110-year-old startup" story feel real: proven enough to trust, but still ambitious enough to lead the next chapter of industrial reliability.

Site Structure & User Experience

The website structure should reflect how Trico's customers actually think, search, evaluate, and buy. Because products remain the largest share of revenue and distribution remains the largest channel, the site cannot bury the current buyer journey under the future vision.

Instead, the site should make product discovery easier while using that experience to introduce the broader Trico ecosystem. The architecture should support product buyers, oil analysis customers, reliability engineers, technology-forward customers, distributors, OEM partners, and direct strategic customers with clear paths based on what they need and how they buy.

The site should help visitors answer the questions that actually matter: what is wrong, what should I do about it, how do I know action is needed, and how can Trico help me make a better maintenance decision.

Homepage Story

The homepage should make Trico's new story clear within seconds. It should not feel like a generic industrial manufacturer homepage or a dated product catalog. It should feel like a serious industrial company with 110 years of credibility and a clear technology-forward point of view.

The homepage should explain Trico's evolution from lubrication products to reliability intelligence, show how products, oil analysis, Machine Vitals, and Sensei work together, and make one idea obvious: data alone is not the answer. The real value is helping customers understand what matters and what action to take next.

Machine Vitals & Sensei

Machine Vitals and Sensei need dedicated page experiences that make the technology understandable without turning it into buzzwords. Machine Vitals should be positioned as more than another sensor on a machine. It gives Trico a different view by monitoring conditions in and around the lubricant environment, including humidity, temperature, pressure, vibration, acoustics, and environmental factors.

Sensei should be framed as the connected reliability direction Trico is building toward. The site should show how device data, oil analysis, product data, asset context, alerts, activities, dashboards, and customer workflows can come together into a more complete reliability experience. The message should be ambitious but grounded, making the future believable without overclaiming what is fully mature today.

Product Catalog

The product experience remains central to the site. Trico cannot tell the future story at the expense of the current buyer journey. Customers, distributors, OEMs, and internal teams need to quickly find, understand, compare, and act on product information.

DynamiX will plan product category pages, product family pages, and product detail templates that support specifications, documentation, manuals, guides, related products, accessories, applications, use cases, and conversion paths. The product experience should move beyond static browsing and begin connecting products to real reliability problems like moisture contamination, particulate contamination, lubricant degradation, oil level management, filtration needs, bearing reliability, and environmental exposure.

Oil Analysis

Oil analysis is one of Trico's strongest credibility builders because it gives Trico diagnostic depth that product-only companies and sensor-only companies do not have. The new site should present oil analysis as part of Trico's larger reliability intelligence model, not as a separate or secondary service.

This content should show how oil analysis identifies contamination, wear, lubricant condition, moisture, degradation, and equipment risk. It should also show how oil analysis connects to products, Machine Vitals, Sensei, and practical maintenance recommendations. The point is simple: lubrication is not just a consumable; it is evidence.

Solutions & Applications

The site should let customers enter through the problem they are trying to solve, not only through the product they think they need. That matters because Trico's value is not limited to supplying a part. Trico can help customers understand the condition, validate the issue, and identify the practical next step.

DynamiX will shape solution and application content around problems such as moisture contamination, particulate contamination, lubricant degradation, poor storage and transfer practices, bearing reliability, reservoir and headspace conditions, environmental exposure, filtration needs, maintenance prioritization, condition-based maintenance, and asset health visibility. These pages should connect customer problems to Trico's full value across products, oil analysis, reliability expertise, Machine Vitals, Sensei-enabled tools, and practical recommendations.

Case Studies & Visual Storytelling

The site should build trust through proof and make Trico's story easier to understand visually. Trico has real-world data, product outcomes, oil analysis insight, and application experience that can make this story credible if it is surfaced well.

DynamiX will help structure a resource and storytelling experience that connects proof across the site instead of letting it sit in isolation. Case studies, data-backed outcomes, technical articles, application images, videos, documentation, and educational resources should support product pages, solution pages, Machine Vitals content, oil analysis content, and sales conversations.

This is especially important because Trico's story is too sophisticated to be carried by long blocks of text alone. The site needs visual explanations that show how products, oil analysis, sensors, asset context, maintenance activity, and action fit together. The strongest stories are the ones that connect a real customer problem, Machine Vitals data, oil analysis results, a Trico product solution, and a measurable reliability outcome.

Website Design

DynamiX will design a custom website experience that reflects Trico's credibility, technical depth, and future direction. The design should feel industrial, modern, intelligent, and practical. It should not feel like a generic SaaS brand, and it should not feel like a dated manufacturing catalog.

The design should carry both sides of Trico: a company with nearly 110 years of industrial trust and a company building toward a more connected reliability future. The design will include a custom homepage, core interior page designs, product category templates, product detail templates, solution page templates, Machine Vitals and Sensei page templates, oil analysis and service page templates, case study templates, resource templates, conversion page designs, responsive layouts, visual storytelling components, CTA systems, and reusable content sections.

Conversion Paths

The site should create momentum by giving each visitor the right next step. Trico serves product buyers, oil analysis customers, distributors, OEMs, direct customers, and strategic reliability leaders, so the site should not push everyone into one generic form.

DynamiX will define conversion paths for quote requests, distributor inquiries, product support, Machine Vitals or Sensei demos, oil analysis conversations, technical questions, application guidance, documentation downloads, OEM support, and reliability expert conversations. The goal is to route people based on intent, context, and commercial fit.

SEO & Redirects

The new site should launch with a thoughtful SEO and technical transition plan. DynamiX will review the current site structure, legacy URLs, metadata, heading structure, image optimization, sitemap needs, redirect needs, indexation considerations, analytics setup, conversion tracking, XML sitemap setup, robots.txt setup, and launch QA.

The goal is to protect existing equity where possible while improving the clarity, structure, performance, and maintainability of the site moving forward. This should also include redirect considerations for legacy properties or previously standalone content, including Lubricology where appropriate.

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Ongoing Support, Included

Every Octane site includes ongoing platform support, along with one hour of active support each month at no additional charge. This time can be used for small updates, guidance, or questions—ensuring help is available when needed without the friction of tickets, contracts, or surprise fees. Want more support? We're here for it!

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A Site That Improves Over Time

Octane is not a static system. Performance, infrastructure, and core capabilities continue to improve automatically as the platform evolves, often without requiring any action from your team. Your site benefits from these improvements simply by being on Octane.

Continuous Performance & Stability Enhancements

Behind the scenes, Octane is actively optimized for speed, reliability, and scale. As we refine infrastructure and tooling across the platform, those gains are inherited across our sites, helping ensure long-term performance without rebuilds or maintenance cycles.

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Ongoing AI Advancements

OctaneAI is continuously expanded and refined as new AI capabilities become available. As the platform evolves, your site gains access to improved content assistance, smarter workflows, and more capable tools—without needing reimplementation or retraining.

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Built-In Transparency & Accountability

Every Octane site includes a full audit trail that tracks how the site is updated and improved over time. This provides clarity into what's changing, who's making updates, and how work is progressing—internally or with third-party partners.

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No Plugin Debt. No Forced Rebuilds.

Octane eliminates the plugin sprawl and technical debt common to traditional CMS platforms. New capabilities are added through the platform itself, allowing sites to evolve and expand over time without ever requiring a full rebuild.

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A Long-Term Platform, Not a One-Time Project

Octane is designed to support your site for years, not months. As your business grows, priorities shift, or technology changes, the platform is built to adapt—protecting your investment well beyond launch day.

DynamiX Build

Next Level, Set Your Brand Apart.
This is what I'd do if it was my business -- Jeff

Taking Your Site Even Further

For organizations that want more than a modernized website, the DynamiX engagement unlocks advanced capabilities and deeper strategic work designed to elevate the experience, differentiate the brand, and turn the site into a long-term growth asset.

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Strategic Storytelling & Brand Narrative

Development of a clear, intentional content narrative that guides messaging and calls-to-action, ensuring the site communicates your value in a way that resonates with users and builds confidence quickly.

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Advanced Content Experiences

Creation and inclusion of richer, more interactive content layouts that elevate storytelling and allow key messages, media, and calls-to-action to stand out more intentionally across the site.

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Conversion-Focused Page Enhancements

Strategic refinement of key pages to improve clarity, flow, and calls-to-action, helping guide visitors from interest to action more effectively.

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Enhanced Filtering/Navigation

Implementation of deeper navigation patterns and filtering tools to help users quickly find relevant content, products, or information as the site grows.

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Deeper Design & Interaction

Custom visual components and interactions that go beyond the norm, reinforcing brand differentiation and creating a more memorable experience.

Deep OctaneAI Customization

Creation of a tailored OctaneAI company profile that reflects Trico Corporation's voice, tone, and positioning, ensuring the best content creation with ease.

Storytelling & Brand Clarity Session

A successful website isn't just about design or technology, it's about telling the right story, clearly and consistently. DynamiX will lead a focused storytelling and brand clarity session designed to sharpen how Trico Corporation communicates value to customers. This aligns internal perspective with customer expectations, ensuring the new site speaks in a way that is simple, compelling, and easy to understand.

The outcome is a clear narrative framework that guides site structure, messaging, and calls-to-action, so visitors immediately understand who Trico Corporation is, what problems you solve, and why you're the right choice. This ensures the website isn't just visually impressive, but strategically effective, turning clarity into confidence and traffic into action. Leaving this, your site will be ready to speak in your voice with just a button press.

Timeline Of A DynamiX Build

Taking It To The Next Level

The DynamiX process is built to move beyond replication, establishing a strong foundation and then intentionally evolving the site through collaborative iteration, storytelling, and strategic enhancements as content develops.

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Discovery & Strategic Alignment

Typical Timeline: 2 Weeks

We begin with an in-depth discovery phase that goes beyond surface needs. This includes stakeholder interviews, business goals clarification, audience insights, competitive review, and success metrics definition. This ensures every decision supports your long-term objectives, not just immediate fixes.

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Storytelling Session

Typical Timeline: 1 Week

Before design work begins, we lead a focused storytelling session to clarify how your brand should communicate online. This shapes messaging, page flows, and structural hierarchy so the site doesn't just look great, it says the right thing in the right way.

Brand-Driven Design Review

Typical Timeline: 3 Weeks

Our senior design team develops a high-fidelity prototype system unique to your brand, integrating visual identity, interactive elements, and conversion logic. You'll review and refine these directionally before anything gets built, ensuring alignment early and minimizing rework.

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Development & Feature Enablement

Typical Timeline: 4 Weeks

Where appropriate, we implement custom layouts, advanced interactions, and strategic components that go beyond a standard build. This includes unique design elements, dynamic content experiences, and filters/navigation systems that support your business goals now and into the future.

Content Migration & Improvement

Typical Timeline: 3 Weeks

Leveraging OctaneAI and voice alignment, we assist in shaping your site's content so it's consistent, on-brand, and ready for launch. We work alongside your team to refine language and structure for clarity and impact, as well as provide access to your team to work alongside us as content is migrated.

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QA, Optimization & Pre-Launch

Typical Timeline: 1-2 Weeks

Before launch, we conduct thorough quality assurance, performance testing, accessibility checks, and SEO readiness reviews. You receive a polished, optimized site that performs beautifully out of the gate.

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Launch & Post-Launch Support

As Needed

The site goes live with monitoring and active support in place. Our included support hours are available right away to help with final tweaks, early adjustments, or to answer any questions as your team adopts the new experience.

What Success Looks Like

A Brand Story That Connects and Converts

We will translate Trico Corporation's value proposition into a clear, compelling narrative that resonates with visitors. Through intentional messaging, content flow, and visual storytelling, we will shape an experience that clearly communicates who you are, what you do, and why it matters. That clarity builds trust faster, helps visitors connect the dots more quickly, and puts them in a better position to see why Trico Corporation is the right choice.

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A Stronger Foundation for Growth

This project is not just about launching a better-looking site. It is about creating a foundation that gives Trico Corporation room to grow. By leveraging the most relevant pieces of our library of 350+ layouts and themes, we can create a site experience that feels polished, engaging, and visually diverse without becoming repetitive. That same foundation also makes it easier to expand the site over time, whether that means new pages, new campaigns, or more advanced capabilities down the road.

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Easier, More Confident Site Management

The new site will be built in our exclusive Octane software, making day-to-day management meaningfully easier. Content updates, page refinements, and structural changes can be made with confidence, without creating instability or requiring constant technical involvement. The result is a site that can continue evolving over time without piling on technical debt or becoming a maintenance burden.