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Total Retail Group

Website Design & Development

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Summary

Total Retail Group has built a strong reputation over nearly two decades through industry relationships, deep retail expertise, and a highly knowledgeable team supporting manufacturers across the home-improvement retail landscape. The current website communicates the basics of who TRG is and what the company does, but it has remained largely unchanged since 2018 and today functions primarily as a digital reference card rather than an active business and marketing resource.

Recent security and maintenance concerns with the current custom WordPress environment have also highlighted the need for a more stable, secure, and sustainable platform. The current site relies on custom code within WordPress, creating concern that future updates could cause functionality to break.

DynamiX will redesign and rebuild Total Retail Group on Octane, creating a modern digital presence that better reflects the strength of the company, makes its expertise easier to understand, and provides a foundation for sharing insights, generating opportunities, and connecting employees and clients with TRG's growing library of tools and resources.

The project will also incorporate TRG Shared Space as a secondary website experience, giving the business a simple, professional destination for prospective tenants while keeping both digital properties within the same DynamiX and Octane ecosystem.

Site Goals

Create a modern, stable website that better reflects Total Retail Group's expertise, team, and nearly two decades of experience in the home-improvement retail industry.
Make the website easier for prospects to understand, navigate, and use while giving TRG a practical platform for sharing insights, resources, and thought leadership.
Bring Total Retail Group and TRG Shared Space onto a more secure, manageable platform that can grow with both businesses without requiring constant technical maintenance.

The Big Goal:

Build a modern, stable digital platform that better communicates TRG’s expertise, supports future growth, and is easy for the team to manage.

The Big Challenges We Plan To Solve For

Website performance scores showing metrics like First Contentful Paint at 3.6s and cumulative layout shift at 0.045

Site Speed and Codebase

The Total Retail Group's current score of a 67/100 on mobile is a major challenge to the site's ranking and performance, and will likely impact site traffic heavily in a negative way today.

Modernizing the Look & Feel

An outdated website can quietly undermine credibility, even when the underlying business is strong. As part of our work together, we will modernize the look and feel of the site to better reflect the quality, professionalism, and relevance of Total Retail Group today. This includes updating visual patterns, layout systems, and interactions to create a cleaner, more confident experience that aligns with current user expectations while remaining flexible enough to evolve over time.

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Pages Indexed By Google

Total Retail Group currently has 38 indexed pages identified in our internal review, while Google shows approximately 78 URLs, with the difference largely consisting of non-indexed and permanently moved pages.

TRG Shared Space has 10 indexed pages by Google and confirmed by our internal review.

During pre-development, our team will review the content across both sites and recommend which pages should be retained, improved, consolidated, redirected, or removed before incorporating them into the new site experiences.

Octane Platform Capabilities

"What We Think About So You Don't Have To"

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SEO Explorer

Confident SEO Optimization Without Guesswork

The Octane SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. It not only validates that you and your team are doing the right thing, but identifies areas to take you to the next level and makes it easy to execute on those.

Website performance report showing 99 score with fast paint times and zero blocking for high SEO efficiency.

Site Speed

Blazing Fast & Always Improving, Automatically

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times. As we find speed optimizations, they are deployed at scale across our infrastructure, meaning your site gets faster over time!

OctaneAI

Your Full-Time Brand & Content Writing Expert

Leveraging the latest in technology, OctaneAI embeds intelligent, page-level content assistance directly into Octane, allowing you to create, refine, and improve content in context, reducing reliance on external tools, back-and-forth revisions, and ongoing content bottlenecks. And best of all, it writes and thinks like you do!

Form Builder

Easy for users. Powerful for your team.

Octane's Form Builder allows for highly engaging, complex and nimble form creation with the same confidence of any other part of the site. Customize form inputs, make decision matrixes, choose where you want submissions sent, and integrate with webhooks or Google Sheets for easy onramp into other platforms. For complex CRM integrations, we are here to scope as needed!

301 Redirector

Protect Rankings. Preserve Traffic.

Our one-of-a-kind Redirect Explorer is designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience. This allows you to see with confidence that we have done our jobs for you prior to the site going live, saving time and creating accountability and confidence in the process.

Audit Trail

Complete Visibility. Built-In Accountability.

Octane serves as a single source of truth for how your site is updated and improved over time. Every change is automatically tracked, creating clear visibility into what, when, and who made any updates. The audit trail not only supports better decision-making and easy rollback when needed, but also provides built-in accountability across your organization and beyond!

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Website navigation menu showing categories like Getting Into Retail, Gaining Insights, Growing Business, and social media icons.

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Contact form on Total Retail Group website with fields for name, email, phone, subject, and message.

Website performance report shows 93 score, full accessibility, best practices, SEO, and agentic browsing metrics.

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Octane CMS Migration

The existing WordPress website will be rebuilt on DynamiX's proprietary Octane platform, reducing reliance on the current custom WordPress code and plugin environment. Octane will provide hosting, platform updates, content management, SEO tools, form functionality, and ongoing support within one system.

Evolve Design & Development

Total Retail Group will be rebuilt using DynamiX's Evolve approach, delivering a modern, polished website experience while leveraging Octane's native layouts and functionality rather than custom design or development. The homepage will receive the greatest visual focus, using available Octane layouts and components to establish the overall look, content hierarchy, and user experience for the site. Interior pages will follow that direction using flexible native Octane layouts, creating a cohesive experience that feels tailored to Total Retail Group while remaining efficient, responsive, and easy to manage across desktop, tablet, and mobile devices.

Strategy & Site Structure

DynamiX will work with Total Retail Group's leadership team to determine how the website should better support the business moving forward. We will review the existing site, content, analytics, services, audiences, and overall user experience and provide recommendations for navigation, page structure, content organization, and opportunities to better communicate TRG's capabilities.

Content Organization

DynamiX will organize and migrate the existing content while improving how Total Retail Group communicates its services, expertise, team, and value to prospective clients. The new structure will create stronger opportunities to highlight TRG's experience, showcase its team, explain its capabilities, and make the company's differentiators easier to understand.

Insights & Content Growth

The new website will include a more intentional space for Total Retail Group to share industry knowledge, case studies, market observations, and other helpful resources. OctaneAI can assist TRG with drafting and refining future website content using information provided by the team, making ongoing content creation more manageable without requiring a full-time marketing resource.

Forms & Lead Capture

The current contact experience will be replaced with native Octane Forms, creating a simpler process for managing website inquiries. Forms can route notifications to the appropriate members of the TRG team while providing a foundation for future CRM or marketing automation integrations if those tools are adopted later.

SEO, Performance & Accessibility

DynamiX will rebuild the website with a stronger technical foundation for traditional search engines and emerging AI-driven search experiences. The project will address existing opportunities around meta descriptions, heading structure, image optimization, page speed, mobile performance, accessibility, and overall usability. Octane's SEO Explorer will also provide TRG with an easier way to manage important SEO elements after launch.

Analytics & Measurement

The existing Google Analytics setup will be reviewed and carried forward to the new website where appropriate so Total Retail Group can continue collecting website traffic and engagement data. DynamiX will validate analytics implementation during launch and provide a stronger foundation for future conversion and marketing measurement.

Testing, Launch & Training

Before launch, DynamiX will review the Total Retail Group website across major browsers and device sizes, test links and forms, validate SEO settings, confirm analytics tracking, review content, and complete final quality assurance. The TRG team will also receive training on Octane so internal users can confidently manage content, pages, forms, SEO information, and future updates.

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Ongoing Support, Included

Every Octane site includes ongoing platform support, along with one hour of active support each month at no additional charge. This time can be used for small updates, guidance, or questions—ensuring help is available when needed without the friction of tickets, contracts, or surprise fees. Want more support? We're here for it!

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A Site That Improves Over Time

Octane is not a static system. Performance, infrastructure, and core capabilities continue to improve automatically as the platform evolves, often without requiring any action from your team. Your site benefits from these improvements simply by being on Octane.

Continuous Performance & Stability Enhancements

Behind the scenes, Octane is actively optimized for speed, reliability, and scale. As we refine infrastructure and tooling across the platform, those gains are inherited across our sites, helping ensure long-term performance without rebuilds or maintenance cycles.

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Ongoing AI Advancements

OctaneAI is continuously expanded and refined as new AI capabilities become available. As the platform evolves, your site gains access to improved content assistance, smarter workflows, and more capable tools—without needing reimplementation or retraining.

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Built-In Transparency & Accountability

Every Octane site includes a full audit trail that tracks how the site is updated and improved over time. This provides clarity into what's changing, who's making updates, and how work is progressing—internally or with third-party partners.

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No Plugin Debt. No Forced Rebuilds.

Octane eliminates the plugin sprawl and technical debt common to traditional CMS platforms. New capabilities are added through the platform itself, allowing sites to evolve and expand over time without ever requiring a full rebuild.

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A Long-Term Platform, Not a One-Time Project

Octane is designed to support your site for years, not months. As your business grows, priorities shift, or technology changes, the platform is built to adapt—protecting your investment well beyond launch day.

Total Retail Space
Evolve Build

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TRG Shared Space
Performance Upgrade

TRG Shared Space will be completed as a Performance Upgrade, separate from the Total Retail Group website rebuild. Rather than redesigning the site, DynamiX will migrate the existing TRG Shared Space experience to Octane while preserving its current design, structure, content, and overall functionality.

Our internal review identified 18 indexed pages, while Google currently shows approximately 10 pages. As part of the migration, DynamiX will review the existing site structure, transition the appropriate pages and content to Octane, and ensure the site is properly configured for launch.

The result will be the same familiar TRG Shared Space website on a more stable, secure, and manageable platform, with the performance, hosting, support, and ongoing platform updates provided through Octane.

Timeline Of An Evolve Build

Taking a Build, Launch Refine Approach

Based on our discussion and the current state of your site, our aim is to rapidly create an experience that is similar in content to your current website, but that can be quickly moved forward as new content is created between our two teams.

This process is outlined below, and is optimal for search engine efficacy.

Build

Typical Timeline: 2 Weeks

Our aim is to create a core site experience designed for both today and the future, adding the ability to create additional layouts over time via our Layout Store. We will be leveraging native features to keep costs and timeline as brief as possible.

Launch

Typical Timeline: 2 Weeks

As soon as the site is in a place where we have content equivalence, we will launch the new site experience so that Google has time to re-index, and to allow search engines to see your new content as it is added to the site experience.

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Refine

If And As Needed

Now that the site is live, we can optionally focus on adding additional concepts to the site experience, such as a deeper home page story, additional photography/videography from your team and deeper details on what makes your business stand out.

What Success Looks Like

A Brand Story That Connects and Converts

We will translate Total Retail Group's value proposition into a clear, compelling narrative that resonates with visitors. Through intentional messaging, content flow, and visual storytelling, we will shape an experience that clearly communicates who you are, what you do, and why it matters. That clarity builds trust faster, helps visitors connect the dots more quickly, and puts them in a better position to see why Total Retail Group is the right choice.

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A Stronger Foundation for Growth

This project is not just about launching a better-looking site. It is about creating a foundation that gives Total Retail Group room to grow. By leveraging the most relevant pieces of our library of 350+ layouts and themes, we can create a site experience that feels polished, engaging, and visually diverse without becoming repetitive. That same foundation also makes it easier to expand the site over time, whether that means new pages, new campaigns, or more advanced capabilities down the road.

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Easier, More Confident Site Management

The new site will be built in our exclusive Octane software, making day-to-day management meaningfully easier. Content updates, page refinements, and structural changes can be made with confidence, without creating instability or requiring constant technical involvement. The result is a site that can continue evolving over time without piling on technical debt or becoming a maintenance burden.