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The Middlebrooks Heating & Air Conditioning Inc.

Website Design & Development

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Summary

The Middlebrooks Heating & Air Inc. is a family business that has been on the market for 20 years. Following a change in ownership, the company is focusing on their online presence. With goals of building a good reputation, generating more leads, and standing out against competitors, The Middlebrooks Heating & Air Inc. needs a new website.

The current landing page lacks descriptive and useful content, which is why we recommend starting with new content. Using this new content, we will create an engaging website utilizing our native assets, so that The Middlebrooks Heating & Air Inc. can unlock their potential.


New Site Capabilities

AKA "What We Think About So You Don't Have To"

Site Styler

Octane's Site Styler allows for sweeping changes to the look and feel of the site experience, as well as smaller, nuance changes where appropriate. This tool is faster and more nimble than any Wordpress or similar builder out there.

SEO Explorer

Our exclusive SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. We use it when building the site, and you'll have access to keep it moving forward as content is added.

Audit Trail

We consider Octane to be a "single source of truth" for how a site is being worked on and improved over time, and have designed many features into the platform that allow for easy access to data that can assist in decision making and understanding.

  • Input-Based: See any adjustments made to an input on a given page simply by clicking on the history tool. You can use this area to revise back to a previous version as well simply by clicking on the text and confirming!
  • Page-Based: Want to see what changes have been made to a given page? This lives next to each page and shows every adjustment since the moment the page was made.
  • Global Trail: The left navigation bar includes a link to the site's global audit trail, which provides all changes made to the site and lets you filter by user.

Site Speed

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times.

Octane Form Builder

Our Form Builder allows you to customize form inputs, choose where you want submissions sent, and integrates with Google Sheets for easy onramp into other platforms.

Octane AI Tool

Leveraging the latest in artificial intelligence technology, Octane has been designed to augment your team's content needs directly within each individual page.

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Your stated goal: 
To generate leads and build a reputation.

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Scope of Work

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Copywriting

Before the website development projects kicks off, our content specialist will meet with your team to learn more about who you are and what your goals are. Based on those initial discovery meetings, he will draft content that aligns with your brand identity and tells a compelling story of how you help your customers. Included in this proposal is the copy for your top three pages: Home, About Us, and Services page. These pages will serve as a solid foundation upon which you can grow your website, and business, even after we launch!

If additional content is needed, our content strategist can provide a quote based on how many pages are needed.

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Creation of SEO Data

During your initial discovery meeting, our content strategist will discuss SEO with your team and conduct keyword research. This, along with website best practices, will inform his creation of title tags and meta description for your three new pages. Your project manager will add this to the new site and teach you how to use our Octane SEO Toolbox, so that you can access and manage SEO in the future!

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Leveraging Native Assets

To reduce costs and expedite your project timeline, we will utilize built in capabilities called "Native Assets." These include layouts, such as a CTA bar, multi column list, content and image, image galleries, and more. Your project manager will place your new content into these native assets and your designer will style them according to your brand guidelines.

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Additional Custom Pieces

Presently, there is no need for complex features, as the site is small and content is minimal. However, as your company and online presence grows, we can regroup, brainstorm, and scope additional features if desired. These features can include the interactive locations map with zip code search, image mapper, before/after slider, and more. If any form integrations are required, these will also be scoped as part of the additional custom development.

Layout Store Inclusion

Octane's new Layout Store is a phenomenal technology stack designed to allow your site to do more without needing us to create custom components. Currently there are over 150 layouts inside the store, and more are being added regularly. We will add all current useful layouts during the build process for you.

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Why DynamiX?

The DynamiX team and suite of technologies are second to none. I have worked with them on three websites, and I highly recommend them. The process that they have developed and lead you with guarantees that your website will be rock-solid, visually pleasing, and technically sound.

The built-in SEO functionality and code that's produced by their dev team will give you a leg up on your competition. They promise great results and have always overdelivered for me.

John Lenz, Multiple Companies

Outstanding... that's what the DynamiX experience has been for us! When we launched our company we knew that as a coaching business, an impactful website would be just as important for us as an impressive building is to a brick and mortar operation.

The DynamiX team delivered with a fantastic product. When people come to our site they tell me "I have viewed your site and feel like you can help us with what we need." That type of comment more than anything tells me that DynamiX understood my company and developed exactly what I need. From construction to the ongoing support the DynamiX team has been phenomenal.

Mike Watkins, Multiple Companies

Innovative. Creative. Game Changing. You will NEVER go back to a Wordpress site again. After meeting with countless web development teams and coming very close to a contract, we were introduced to the DynamiX team. They took the time to really understand what we were looking for and put together a proposal that illustrated they understood our unique needs and our target audiences. The design, the customer service, the functionality - all beyond our expectations.

The proprietary content management system is literally like no other - easy to navigate, flexible, truly dynamic. We've been living in our new site for a year now and it continues to deliver. And the new features keep on coming. The team just launched a new AI Content function, which is solid. It translates even the most basic writing into strong web content. Can't say enough good things about our experience with the team at DynamiX.

Lisa Orlando, Invo Solutions

1,000+

Businesses Served

1,400

Awards Received

19+

Years in Business

Questions? Let us know!