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SpirePoint

Your Story, On a Foundation That Works

Website strategy, Octane rebuild & SEO accountability

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Summary

SpirePoint is already ahead of most firms in its space: a polished brand, a refreshing philosophy, and an Instagram presence that has prospects saying "I feel like I already know you." What's missing is the part of the story that moves the right prospect forward, and a site foundation that supports the SEO you're paying for instead of fighting it.

DynamiX will help SpirePoint define its "hell yes" client, rebuild the site around the philosophy only SpirePoint can tell (bet on yourself, and let us manage around it), and move the site onto Octane for speed, clean code, and full visibility into what every vendor is actually doing.

Site Goals

Define SpirePoint's Goldilocks Zone: who you're the right fit for, and the red flags that point elsewhere
Tell your philosophy, not 700 blog posts, in a way that stays compliance-friendly
Gently off-ramp poor fits and make the next step obvious for the right ones
Fix the foundation on Octane: page speed, schema, and clean code for SEO and AI search
Give SpirePoint a built-in BS test: an audit trail showing exactly what's being done on the site
Bring the human side forward with Instagram, video, and credibility markers

The Big Goal:

Move SpirePoint onto Octane and rebuild the site’s story around their “hell yes” client, so right-fit entrepreneurs arrive already feeling they know Trent and Jim, the wrong fits filter themselves out, and SpirePoint can finally see whether their SEO vendor is doing the job.

The Big Challenges We Plan To Solve For

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Site Speed and Codebase

The SpirePoint's current score of a 41/100 on mobile is a major challenge to the site's ranking and performance, and will likely impact site traffic heavily in a negative way today.

Modernizing the Look & Feel

An outdated website can quietly undermine credibility, even when the underlying business is strong. As part of our work together, we will modernize the look and feel of the site to better reflect the quality, professionalism, and relevance of SpirePoint today. This includes updating visual patterns, layout systems, and interactions to create a cleaner, more confident experience that aligns with current user expectations while remaining flexible enough to evolve over time.

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Pages Indexed By Google

SpirePoint currently has # pages indexed by Google. During pre-development, our team will review each page before incorporating into the new site experience, and recommend transitioning any low value content (tag pages, categories, filler or poorly tailored local pages) into better versions or removal.

Octane Platform Capabilities

"What We Think About So You Don't Have To"

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Site Speed

Blazing Fast & Always Improving, Automatically

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times. As we find speed optimizations, they are deployed at scale across our infrastructure, meaning your site gets faster over time!

Audit Trail

Complete Visibility. Built-In Accountability.

Octane serves as a single source of truth for how your site is updated and improved over time. Every change is automatically tracked, creating clear visibility into what, when, and who made any updates. The audit trail not only supports better decision-making and easy rollback when needed, but also provides built-in accountability across your organization and beyond!

Form Builder

Easy for users. Powerful for your team.

Octane's Form Builder allows for highly engaging, complex and nimble form creation with the same confidence as any other part of the site. Customize form inputs, build decision matrices, choose where you want submissions sent, and integrate with webhooks or Google Sheets for easy onramp into other platforms. For complex CRM integrations, we are here to scope as needed!

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SEO Explorer

Confident SEO Optimization Without Guesswork

The Octane SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. It not only validates that you and your team are doing the right thing, but identifies areas to take you to the next level and makes it easy to execute on those.

OctaneAI

Your Full-Time Brand & Content Writing Expert

Leveraging the latest in technology, OctaneAI embeds intelligent, page-level content assistance directly into Octane, allowing you to create, refine, and improve content in context, reducing reliance on external tools, back-and-forth revisions, and ongoing content bottlenecks. And best of all, it writes and thinks like you do!

301 Redirector

Protect Rankings. Preserve Traffic.

Our one-of-a-kind Redirect Explorer is designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience. This allows you to see with confidence that we have done our jobs for you prior to the site going live, saving time and creating accountability and confidence in the process.

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Goldilocks Zone Discovery

We start with the deep-dive Goldilocks Zone report. Trent, Jim, and Courtenay review, edit, and approve every point, then we run a second round on what only SpirePoint can know. The result is a clear definition of your hell-yes client and the red flags that signal a better fit elsewhere.

Story & Philosophy

We rebuild the site's story around what sets SpirePoint apart: advice built around the client's goals, not the firm's agenda, and a team that manages around the bets entrepreneurs make on themselves. Philosophy over volume, written to stay within SEC testimonial rules.

Prospect Filtering & Off-Ramps

The site experience gently off-ramps tire kickers and poor fits while making "Start a Conversation" the obvious next step for the right families. Prospects arrive already knowing whether SpirePoint is the right fit.

Octane Migration & Clean Code

We move the full site onto Octane while keeping the brand, illustrations, and logo you like. That eliminates the code issues working against your SEO, removes lock-ins like proprietary fonts, and gives you a platform that evolves without redesigns.

Speed, Schema & AI Visibility

Page speed, schema markup, and technical SEO are handled at the platform level, so SpirePoint is fast and well-structured for Google and AI tools like ChatGPT. When an AI answer pulls from five sites, yours needs to respond first.

SEO Vendor Accountability

Octane's audit trail shows exactly what changed on the site, when, and by whom. We'll help you ask your SEO partner for traffic trends since January and their roadmap, then compare it against the record so you have a real BS test on what you're paying for.

Social Proof & the Human Side

Feature Instagram and your weekly video clips on the site, lead the Instagram bio with your site link (with compliance sign-off), grow followers into the hundreds with a simple campaign, and build to at least 10 Google reviews.

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Ongoing Support, Included

Every Octane site includes ongoing platform support, along with one hour of active support each month at no additional charge. This time can be used for small updates, guidance, or questions—ensuring help is available when needed without the friction of tickets, contracts, or surprise fees. Want more support? We're here for it!

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A Site That Improves Over Time

Octane is not a static system. Performance, infrastructure, and core capabilities continue to improve automatically as the platform evolves, often without requiring any action from your team. Your site benefits from these improvements simply by being on Octane.

Continuous Performance & Stability Enhancements

Behind the scenes, Octane is actively optimized for speed, reliability, and scale. As we refine infrastructure and tooling across the platform, those gains are inherited across our sites, helping ensure long-term performance without rebuilds or maintenance cycles.

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Ongoing AI Advancements

OctaneAI is continuously expanded and refined as new AI capabilities become available. As the platform evolves, your site gains access to improved content assistance, smarter workflows, and more capable tools—without needing reimplementation or retraining.

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Built-In Transparency & Accountability

Every Octane site includes a full audit trail that tracks how the site is updated and improved over time. This provides clarity into what's changing, who's making updates, and how work is progressing—internally or with third-party partners.

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No Plugin Debt. No Forced Rebuilds.

Octane eliminates the plugin sprawl and technical debt common to traditional CMS platforms. New capabilities are added through the platform itself, allowing sites to evolve and expand over time without ever requiring a full rebuild.

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A Long-Term Platform, Not a One-Time Project

Octane is designed to support your site for years, not months. As your business grows, priorities shift, or technology changes, the platform is built to adapt—protecting your investment well beyond launch day.

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Timeline Of An Evolve Build

Based on our discussion and the current state of your site, our aim is to rapidly create an experience that is similar in content to your current website, but that can be quickly moved forward as new content is created between our two teams.

This process is outlined below, and is optimal for search engine efficacy.

Build

Typical Timeline: 2-4 Weeks

Our aim is to create a core site experience designed for both today and the future, adding the ability to create additional layouts over time via our Layout Store. We will be leveraging native features to keep costs and timeline as brief as possible.

Launch

Typical Timeline: 2 Weeks

As soon as the site is in a place where we have content equivalence, we will launch the new site experience so that Google has time to re-index, and to allow search engines to see your new content as it is added to the site experience.

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Refine

If And As Needed

Now that the site is live, we can optionally focus on adding additional concepts to the site experience, such as a deeper home page story, additional photography/videography from your team and deeper details on what makes your business stand out.

What Success Looks Like

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A Brand Story That Connects and Converts

We will translate SpirePoint's value proposition into a clear, compelling narrative that resonates with visitors. Through intentional messaging, content flow, and visual storytelling, we will shape an experience that clearly communicates who you are, what you do, and why it matters. That clarity builds trust faster, helps visitors connect the dots more quickly, and puts them in a better position to see why SpirePoint is the right choice.

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A Stronger Foundation for Growth

This project is not just about launching a better-looking site. It is about creating a foundation that gives SpirePoint room to grow. By leveraging the most relevant pieces of our library of 350+ layouts and themes, we can create a site experience that feels polished, engaging, and visually diverse without becoming repetitive. That same foundation also makes it easier to expand the site over time, whether that means new pages, new campaigns, or more advanced capabilities down the road.

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Easier, More Confident Site Management