Variety of southern dishes including shrimp and rice, fried chicken, red beans and rice, and dessert on dark table.

Soul Foodies ATL

Performance Upgrade Website

Takeout meal trays with fried shrimp sandwich, shrimp pasta, crinkle fries, mac and cheese, and assorted sides on wooden table.

Summary

DynamiX is excited to partner with Soul Foodies ATL to build a clean, high quality new website that matches the growth of the business and gives customers a better reason to order. The site will be built on DynamiX's exclusive Octane platform, a modern, purpose built engine designed for speed, stability, and simple day to day management, replacing the templated, ChowNow branded Squarespace site the team is working with today.

This project is a performance upgrade. Soul Foodies likes its existing branding, so the new site carries that identity forward with a similar structure and a cleaner, more polished presentation built around the professional photography the team already has. Ease of management is a top priority for the owner, so full training in Octane is built into the process before launch. Online ordering will continue to run through the restaurant's existing third party platform using an embedded script, which means the new site does not need to process orders or payments directly.

Site Goals

Rebuild the existing 5 page structure on Octane for a faster, more stable, and easier to manage foundation, with room to grow into a blog, catering, and merchandise pages
Build the site around Soul Foodies' own branding, professional photography, and scratch kitchen story, minimizing ChowNow branding wherever possible. Anything contained within the embedded ordering script itself remains controlled by ChowNow and cannot be altered on our end
Keep online ordering front and center through an embedded script, with analytics in place so traffic and order growth can be measured

The Big Challenges We Plan To Solve For

Website performance and SEO audit scores with a mobile food menu preview and performance score shown as 50.

Site Speed and Codebase

The Soul Foodies ATL's current score of a 50/100 on mobile is a major challenge to the site's ranking and performance, and will likely impact site traffic heavily in a negative way today.

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Pages Indexed By Google

Soul Foodies ATL currently has 6 pages indexed by Google. During pre-development, our team will review each page before incorporating into the new site experience, and recommend transitioning any low value content (tag pages, categories, filler or poorly tailored local pages) into better versions or removal.

The Big Goal:
Turn Soul Foodies' website into a fast, brand forward ordering hub that grows traffic and orders.

What We Will Complete

Full site rebuild on the Octane platform, replacing the current Squarespace site
Rebuild of the existing 5-page structure (Home, About, Menu, Location, Contact) with a cleaner, more polished presentation
Design carried forward from Soul Foodies' existing branding, colors, and logo
Integration of the professional photography the team already has on hand
Embed of the existing third-party online ordering platform, with ChowNow branding minimized wherever we have control over it
Page speed and mobile responsiveness improvements over the current mobile score of 50 and desktop score of 57
SEO fundamentals during the build, including title tags, meta descriptions, and image alt tags
Provide guidance on Google Analytics 4 setup, since it's not currently in place
Blog functionality built into the site so articles can be added when the team is ready
Content migration and initial site setup handled entirely by DynamiX
Full Octane training for the Soul Foodies team before launch
Post-launch support

What's Not Included in This Scope

Building or hosting the online ordering platform itself
Online payment processing, menu modifiers, or pickup configuration inside the ordering system
Customer account logins, loyalty and rewards programs, or points tracking
Membership and subscription configuration
Customer database configuration
Promotional discount and offer engines
Email marketing setup and text message automation
Mobile app development
Manual copywriting by a human writer, though Octane AI is available inside the platform for content generation
Ongoing marketing campaign management or Google Ads management
Any changes to content living inside the ChowNow ordering script

* For any additional needs outside of what we cover, including human copywriting, ongoing marketing and SEO services, loyalty programs, email and SMS automation, and app development, we are happy to provide referrals to trusted companies that do this work well.

Octane Platform Capabilities

"What We Think About So You Don't Have To"

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SEO Explorer

Confident SEO Optimization Without Guesswork

The Octane SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. It not only validates that you and your team are doing the right thing, but identifies areas to take you to the next level and makes it easy to execute on those.

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Site Speed

Blazing Fast & Always Improving, Automatically

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times. As we find speed optimizations, they are deployed at scale across our infrastructure, meaning your site gets faster over time!

OctaneAI

Your Full-Time Brand & Content Writing Expert

Leveraging the latest in technology, OctaneAI embeds intelligent, page-level content assistance directly into Octane, allowing you to create, refine, and improve content in context, reducing reliance on external tools, back-and-forth revisions, and ongoing content bottlenecks. And best of all, it writes and thinks like you do!

Form Builder

Easy for users. Powerful for your team.

Octane's Form Builder allows for highly engaging, complex and nimble form creation with the same confidence of any other part of the site. Customize form inputs, make decision matrixes, choose where you want submissions sent, and integrate with webhooks or Google Sheets for easy onramp into other platforms. For complex CRM integrations, we are here to scope as needed!

301 Redirector

Protect Rankings. Preserve Traffic.

Our one-of-a-kind Redirect Explorer is designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience. This allows you to see with confidence that we have done our jobs for you prior to the site going live, saving time and creating accountability and confidence in the process.

Audit Trail

Complete Visibility. Built-In Accountability.

Octane serves as a single source of truth for how your site is updated and improved over time. Every change is automatically tracked, creating clear visibility into what, when, and who made any updates. The audit trail not only supports better decision-making and easy rollback when needed, but also provides built-in accountability across your organization and beyond!

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Ongoing Support

Every Octane site includes ongoing platform support, with a full team here in case you need help. Simply reach out to our Support team, who are there to answer simple questions and will provide you an upfront quote for any requests that require an invoice.

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A Site That Improves Over Time

Octane is not a static system. Performance, infrastructure, and core capabilities continue to improve automatically as the platform evolves, often without requiring any action from your team. Your site benefits from these improvements simply by being on Octane.

Continuous Performance & Stability Enhancements

Behind the scenes, Octane is actively optimized for speed, reliability, and scale. As we refine infrastructure and tooling across the platform, those gains are inherited across our sites, helping ensure long-term performance without rebuilds or maintenance cycles.

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Ongoing AI Advancements

OctaneAI is continuously expanded and refined as new AI capabilities become available. As the platform evolves, your site gains access to improved content assistance, smarter workflows, and more capable tools—without needing reimplementation or retraining.

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Built-In Transparency & Accountability

Every Octane site includes a full audit trail that tracks how the site is updated and improved over time. This provides clarity into what's changing, who's making updates, and how work is progressing—internally or with third-party partners.

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No Plugin Debt. No Forced Rebuilds.

Octane eliminates the plugin sprawl and technical debt common to traditional CMS platforms. New capabilities are added through the platform itself, allowing sites to evolve and expand over time without ever requiring a full rebuild.

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A Long-Term Platform, Not a One-Time Project

Octane is designed to support your site for years, not months. As your business grows, priorities shift, or technology changes, the platform is built to adapt—protecting your investment well beyond launch day.

Performance Upgrade Build

Timeline Of A Performance Upgrade Build

Taking a Build, Launch Refine Approach

Based on our discussion and the current state of your site, our aim is to rapidly create an experience that is similar in content to your current website, but that can be quickly moved forward as new content is created between our two teams.

This process is outlined below, and is optimal for search engine efficacy.

Build

Typical Timeline: 2 Weeks

Our aim is to create a core site experience designed for both today and the future, adding the ability to create additional layouts over time via our Layout Store. We will be leveraging native features to keep costs and timeline as brief as possible.

Launch

Typical Timeline: 1 Week

As soon as the site is in a place where we have content equivalence, we will launch the new site experience so that Google has time to re-index, and to allow search engines to see your new content as it is added to the site experience.

a deck with chairs and umbrellas by the water

Refine

If And As Needed

Now that the site is live, we can optionally focus on adding additional concepts to the site experience, such as a deeper home page story, additional photography/videography from your team and deeper details on what makes your business stand out.