SK Commercial Realty

Single Property Website, Evolve

Summary

DynamiX has worked with the SK team to build their website and is excited for the opportunity to work with them again on a site experience for a new property. The new website will start out small (4-5 pages) but will have the built-in capability to evolve as you seek to grow the content and online presence of this property.

Further, should you wish to re-use this site for other properties, it can be re-launched under a different domain name (let's discuss goals/needs), or if this becomes a more common need we can create a pathway for you to rapidly and inexpensively create these in our Octane software.

Taking a Build, Launch Refine Approach

Based on our discussion, our aim is to create a simple and streamlined set of features to incorporate 4-5 pages of content into a new property-based website for you leveraging Octane's native asset stack. This process is outlined below, and is optimal for search engine efficacy.

Build

We will create a core site experience designed for both today and the future, adding the ability to create additional layouts over time via our Layout Store. We will be leveraging native features to keep costs and timeline as brief as possible.

Launch

As soon as the site is in a place where we have content, we will launch the new site experience so that Google has time to index, and to allow search engines to see your new content as it is added to the site experience.

a deck with chairs and umbrellas by the water

Refine

Now that the site is live, your team has the keys to build out core pages, add imagery, and dive deeper into what makes this property stand out. Depending on your needs, we can discuss options for making this turn-key for you to create new property sites, just like this, very quickly.

Your Stated Goal:
Create a property-specific site for increased visibility

New Site Capabilities

AKA "What We Think About So You Don't Have To"

Site Styler

Octane's Site Styler allows for sweeping changes to the look and feel of the site experience, as well as smaller, nuance changes where appropriate. This tool is faster and more nimble than any Wordpress or similar builder out there.

SEO Explorer

Our exclusive SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. We use it when building the site, and you'll have access to keep it moving forward as content is added.

Audit Trail

We consider Octane to be a "single source of truth" for how a site is being worked on and improved over time, and have designed many features into the platform that allow for easy access to data that can assist in decision making and understanding.

Input-Based: See any adjustments made to an input on a given page simply by clicking on the history tool. You can use this area to revise back to a previous version as well simply by clicking on the text and confirming!

Page-Based: Want to see what changes have been made to a given page? This lives next to each page and shows every adjustment since the moment the page was made.

Global Trail: The left navigation bar includes a link to the site's global audit trail, which provides all changes made to the site and lets you filter by user.

Site Speed

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times.

Octane Form Builder

Our Form Builder allows you to customize form inputs, choose where you want submissions sent, and integrates with Google Sheets so that you can route leads to specific real estate agents assigned to the property.

Octane AI Tool

Leveraging the latest in artificial intelligence technology, Octane has been designed to augment your team's content needs directly within each individual page.

Scope of Work

Site Design

Our team will create a light design leveraging Octane's Native Asset Library, designed to let you take the site design as far as you would like based on the property.

To minimize expense and create a quick pathway to launch, we will be utilizing core capabilities including our Site Styler and Layout Store to create the new site look and feel for you.

Leveraging Native Assets

Our layout library has over 170 layouts and themes, of which we will leverage the impactful handful to create the new site experience. This comprehensive set of assets gives your team the option to diversify content and create engaging pages without redundancy.

The new site will have options for various content layouts, such as multi column lists, icon columns, and full width elements. Additionally, our image galleries, interactive image maps, and video grids give your team an opportunity to use visual elements to capture your audience.

Site Styler Tool

In addition to the vast array of layout options at your disposal, we will grant your team access to our Site Styler Tool, which allows you to make both sweeping changes to the site design, as well as smaller detailed variations on a page-by-page basis.

At the beginning of the project, our designers will style your site based on your stated goals and guidelines; however, you will have the freedom to add your own personal touch whenever you would like.

Additional Custom Capabilities

Based on our conversations to this point, we did not see the need for any complex or custom capabilities to be created. However, as your company and online presence grows, we can regroup, brainstorm, and scope additional features if desired. If any complex form integrations are required, these will also be scoped as part of the additional custom development.

Telling A Story (Optional)

If desired, as soon as the new site is live, our content specialist can meet with you to brainstorm where the business is headed. Based on that time, we will draft content that aligns with your brand identity and tells a compelling story, leveraging the company's history alongside a view to the future. OctaneAI is a fantastic tool for adding additional content to the site as well, and If additional content is needed, our content strategist can provide a quote based on how many pages are needed.

Layout Store

Octane's new Layout Store is a phenomenal technology stack designed to allow your site to do more without needing us to create custom components. Currently there are over 170 layouts inside the store, and more are being added regularly. We will add all current useful layouts during the build process for you, and can discuss additional ones as needed.

Kitchen Sink Page (Password is claireiscool)
Scroll down this frame to see all layouts that we will be including in the new site for you to use.