a living room with a couch and a coffee table

Shumate Heating & Air

Website Design & Development

a woman holding a baby

Summary

The Shumate Heating and Air site has been live for 5+ years, and it's time to help bring the site forward with new features and capabilities! Further, the site can benefit from the experience of NickB and his team in remediating some content challenges, and we have factored this into the plan in various places. Given the established vision of the brand and your current stature in organic traffic, we opted not to explore any highly complex (shiny) features in this proposal, but are open to that discussion if warranted.

Business Idea

Modernizing Core Components

As we discussed during our Zoom together, there are several components that are working well, but that could be easier to adjust. Moving forward they will be moved into our most modern codebase and designed for your team to run with.

Business Target

Reimagining The Home Page

As part of our work, we'll create a new home page experience and layout set designed to feel fresh and engaging to your visitors, while focusing on sending them to the best part of the site for their given needs.

Business Plan

Telling The Story

We will be bringing to bear the experience of our content strategist, Ben Allee to assist in revising your site's home page and value propositions. In parallel, NickB's team will assist in resolving SEO challenges and cleaning up pages.

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The Big Focus:
Modernizing For Success

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timeline
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Additional Considerations

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Improving SEO with Schema Markup

One of the areas on your site that is highly valuable is the top search component. We plan to rebuild this from the ground up to be easier to manage and better able to tell search engines what visitors can see and expect.

timeline

Improving Site SEO

As discussed, many pages on the site are built with legacy concepts of success that generate "vanity" traffic. The aim of this rebuild, alongside NickB's ongoing efforts will be to improve this and set the stage for what search engines care about in 2024.

a city street with a large sign

Revising Tennessee's Site Experience

Once the new site has been created, we will clone the site visual experience as a fresh "Base" for NickB and his team to create a content strategy around on your behalf. Future site clones can be created with a similar model should you expand your territory offerings.

New Site Capabilities

AKA "What We Think About So You Don't Have To"

Site Styler

As you saw during our call together, Octane's Site Styler allows for sweeping changes to the look and feel of the site experience, as well as smaller, nuance changes where appropriate. This will be night and day compared to your current experience, and dramatically better, faster and more nimble than any Wordpress or similar builder out there.

Layout Store

A brand new feature of our Octane software is the new Layout Store. This technology is designed to allow your team to add new features to the site without needing our support, both to fill in small gaps in areas and for broader and more interesting capabilities. As part of our work together on the new site, our team will integrate all current Layout Store layouts into the new site, currently over 150 components which can be utilized by our team or yours to continue expanding the site well into the future.

SEO Explorer

Our exclusive SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. We use it when building the site, and you'll have access to keep it moving forward as content is added.

Audit Trail

We consider Octane to be a "single source of truth" for how a site is being worked on and improved over time, and have designed many features into the platform that allow for easy access to data that can assist in decision making and understanding.

  • Input-Based: See any adjustments made to an input on a given page simply by clicking on the history tool. You can use this area to revise back to a previous version as well simply by clicking on the text and confirming!
  • Page-Based: Want to see what changes have been made to a given page? This lives next to each page and shows every adjustment since the moment the page was made.
  • Global Trail: The left navigation bar includes a link to the site's global audit trail, which provides all changes made to the site and lets you filter by user.

Site Speed

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times.

301 Redirector

We've developed our one of a kind Redirect Explorer, designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience.

Octane Form Builder

Our Form Builder allows you to customize form inputs, choose where you want submissions sent, and integrates with Google Sheets for easy onramp into other platforms.

Octane AI Tool

Leveraging the latest in artificial intelligence technology, Octane has been designed to augment your team's content needs directly within each individual page.

DNS Manager

Octane allows you to manage DNS directly, even launching the site with a button press!

Additional Features

Image & Multi-Point Layout

We will be re-creating this current layout leveraging the latest technology for easier adjustment and SEO effectiveness.

External Form?

Ideally, the new site leverages Octane's native form builder, however we have a note that if necessary we can integrate the current internally-created by Shumate form instead.

Layout Store Inclusion

Octane's new Layout Store is a phenomenal technology stack designed to allow your site to do more without needing us to create custom components. Currently there are over 150 layouts inside the store, and more are being added regularly. We will add all current useful layouts during the build process for you.

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Why DynamiX?

The DynamiX team and suite of technologies are second to none. I have worked with them on three websites, and I highly recommend them. The process that they have developed and lead you with guarantees that your website will be rock-solid, visually pleasing, and technically sound.

The built-in SEO functionality and code that's produced by their dev team will give you a leg up on your competition. They promise great results and have always overdelivered for me.

John Lenz, Multiple Companies

Outstanding... that's what the DynamiX experience has been for us! When we launched our company we knew that as a coaching business, an impactful website would be just as important for us as an impressive building is to a brick and mortar operation.

The DynamiX team delivered with a fantastic product. When people come to our site they tell me "I have viewed your site and feel like you can help us with what we need." That type of comment more than anything tells me that DynamiX understood my company and developed exactly what I need. From construction to the ongoing support the DynamiX team has been phenomenal.

Mike Watkins, Multiple Companies

Innovative. Creative. Game Changing. You will NEVER go back to a Wordpress site again. After meeting with countless web development teams and coming very close to a contract, we were introduced to the DynamiX team. They took the time to really understand what we were looking for and put together a proposal that illustrated they understood our unique needs and our target audiences. The design, the customer service, the functionality - all beyond our expectations.

The proprietary content management system is literally like no other - easy to navigate, flexible, truly dynamic. We've been living in our new site for a year now and it continues to deliver. And the new features keep on coming. The team just launched a new AI Content function, which is solid. It translates even the most basic writing into strong web content. Can't say enough good things about our experience with the team at DynamiX.

Lisa Orlando, Invo Solutions

1,000+

Businesses Served

1,400

Awards Received

19+

Years in Business

Questions? Let us know!