Website Design & Development
Summary
Oceans 234 is an award-winning, oceanfront restaurant in Deerfield Beach offering the finest dining experience in South Florida.
Mobile-Centric Approach
As we discussed during our time together, your customers are both discerning and primarily mobile-based, and the site needs to do a much better job of bringing them through to your cores including reservations, menu and directions.
Telling The Story
We will be bringing to bear the experience of our content strategist, Ben Allee to assist in revising your site's home page and value propositions. Should more assistance be desired, we are here to help in both creating deeper storytelling components and improving your content and story.
Target Audience
As a premium destination, your audience expects a flawless experience when dining with you, and the site will be created to match the ambiance of being in-location.
Current Website Experience
Site Speed
The site suffers from a myriad of issues which can negatively impact site experience for visitors, such as unnecessary third party code, enormous network payloads, and invalid robots.txt.
Site Security
According to Sucuri, a 3rd party security scanning tool the site is referencing a page that is inaccessible.
Site Content
Below are the pages that Google has indexed on your site, as well as pages that are not functioning or missing right now. As part of our work together, DynamiX will help create a new brand vision for your home page, and is available should you wish to take this further in subsequent pages.
The Big Focus:
MENU, RESERVATIONS, DIRECTIONS
"Put it in their lap so they don’t have to find it."
Additional Considerations
From Our Food Critic Friend:
When I eat somewhere like that it’s special, sometimes euphoric. Relaxing. I’d like to experience that. The video and drone and images aren’t bad but I don’t feel like I’m “there”
New Site Capabilities
AKA "What We Think About So You Don't Have To"
Site Styler
As you saw during our call
together, Octane's Site Styler allows for sweeping changes to the look and feel of the
site experience, as well as smaller, nuance changes where appropriate. This
will be night and day compared to your current experience, and dramatically
better, faster and more nimble than any Wordpress or similar builder out there.
Layout Store
A brand new feature of our Octane software is the new Layout Store. This technology is designed to allow your team to add new features to the site without needing our support, both to fill in small gaps in areas and for broader and more interesting capabilities. As part of our work together on the new site, our team will integrate all current Layout Store layouts into the new site, currently over 150 components which can be utilized by our team or yours to continue expanding the site well into the future.
SEO Explorer
Our
exclusive SEO explorer lets you know where you stand in real time, pointing out
issues on pages across the website. We use it when building the site, and
you'll have access to keep it moving forward as content is added.
Audit Trail
We consider Octane to be a "single source of truth" for how a site is being worked on and improved over time, and have designed many features into the platform that allow for easy access to data that can assist in decision making and understanding.
- Input-Based: See any adjustments made to an input on a given page
simply by clicking on the history tool. You can use this area to revise back to
a previous version as well simply by clicking on the text and confirming!
- Page-Based: Want to see what changes have been made to a given page? This lives next to
each page and shows every adjustment since the moment the page was made.
- Global Trail: The left navigation bar includes a link to the site's global audit trail, which provides all changes made to the site and lets you filter by user.
Site Speed
Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times.
301 Redirector
We've developed our one of a kind Redirect Explorer, designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience.
DNS Management
Octane allows you to manage DNS directly, even launching the site with a button press!
Octane Form Builder
Octane AI Tool
Leveraging the latest in artificial intelligence technology, Octane has been designed to augment your team's content needs directly within each individual page.
Additional Features
New Menu
As discussed above, the menu today is lacking and our aim will be to create a mobile-focused, exciting dining menu that allows you to showcase your amazing food in a way that inspires visitors to move forward with you over other dining destinations.
External Platforms
Layout Store Inclusion
Octane's new Layout Store is a phenomenal technology stack designed to allow your site to do more without needing us to create custom components. Currently there are over 150 layouts inside the store, and more are being added regularly. We will add all current useful layouts during the build process for you.
