Website Design & Development
Summary
New Jersey Mold is the newest acquisition of Entomo Brands, and has provided Mold Remediation services to: Monmouth County, Ocean County, Barnegat, Brick, Brielle, Forked River, Freehold, Holiday City, LBI, Jackson, Manalapan, Marlboro, Middletown, Pt Pleasant Beach, and Seaside Heights. As a valued web development partner, this site will be built using custom layouts previously developed for the Palmetto Exterminator website build. The current website experience is dated, and does not differentiate NJ Mold from other competitors in the same space. We recommend building a fresh engaging website that better outlines services you offer, your extensive experience, and better outlines the areas you service.
Your Stated Goals
- Modernize the site experience visually
- Improve your teams' ability to maintain the site
- Tell the story of New Jersey Mold and your community focus
The Big Challenges We Plan To Solve For
Site Speed and Codebase
The site's current score of a 33/100 is a major challenge to the site's ranking and performance, and will likely impact site traffic heavily in a negative way today.
Modernizing the Look & Feel
With the help of your branding agency, we plan to take the site experience further visually. Our aim is to combine our vast collection of native capabilities with the custom elements that your agency provides to create a site that will last for years to come, while being substantially easier to maintain and improve over time.
Improving your Search Engine Efficacy
You currently have 252 results in a google search and 176 indexed pages according Screaming Frog. A deeper look at the content notes that many of these are localized pages with very similar copy. With Octane, it will be easier for Mandi to continue to advance your content strategy while reducing the "same feel" of these pages to search engines.
Pages Indexed by Google
Below are the collection of pages Google has indexed. We are currently assuming that about half of these will be removed, and have priced our migration accordingly.
The Big Message:
Telling The Story Of New Jersey Mold
Additional Considerations
New Site Capabilities
AKA "What We Think About So You Don't Have To"
Site Styler
As you saw during our call
together, Octane's Site Styler allows for sweeping changes to the look and feel of the
site experience, as well as smaller, nuance changes where appropriate. This
will be night and day compared to your current experience, and dramatically
better, faster and more nimble than any Wordpress or similar builder out there.
Layout Store
A brand new feature of our Octane software is the new Layout Store. This technology is designed to allow your team to add new features to the site without needing our support, both to fill in small gaps in areas and for broader and more interesting capabilities. As part of our work together on the new site, our team will integrate all current Layout Store layouts into the new site, currently over 150 components which can be utilized by our team or yours to continue expanding the site well into the future.
SEO Explorer
Our
exclusive SEO explorer lets you know where you stand in real time, pointing out
issues on pages across the website. We use it when building the site, and
you'll have access to keep it moving forward as content is added.
Audit Trail
We consider Octane to be a "single source of truth" for how a site is being worked on and improved over time, and have designed many features into the platform that allow for easy access to data that can assist in decision making and understanding.
- Input-Based: See any adjustments made to an input on a given page
simply by clicking on the history tool. You can use this area to revise back to
a previous version as well simply by clicking on the text and confirming!
- Page-Based: Want to see what changes have been made to a given page? This lives next to
each page and shows every adjustment since the moment the page was made.
- Global Trail: The left navigation bar includes a link to the site's global audit trail, which provides all changes made to the site and lets you filter by user.
Site Speed
Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times.
301 Redirector
We've developed our one of a kind Redirect Explorer, designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience.
Octane Form Builder
Octane AI Tool
Leveraging the latest in artificial intelligence technology, Octane has been designed to augment your team's content needs directly within each individual page.
Layout Store Inclusion & Full Access
Octane's new Layout Store is a phenomenal technology stack designed to allow your site to do more without needing us to create custom components. Currently there are over 180 layouts inside the store, and more are being added regularly. We will add all current useful layouts during the build process for you, and make it possible to add features yourself over time.
