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Men In Kilts & Pestmaster Consumer Sites

Website Design & Development

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Summary

Men In Kilts is a one-of-a-kind exterior home cleaning company who's commitment to innovation leads to guaranteed results. PestMaster is an integrated pest management company who is dedicated to providing sustainable solutions for families across the United States. Both companies are Threshold Brands, which means they are backed by a national brand with a reputation for high quality work and excellent customer service. With the use cutting edge technology, environmentally conscious methods, and commitment to results, both Men In Kilts and Pestmaster "make every experience extraordinary" for their customers.

The current Scorpion websites pose many problems that disrupt user experience and do not support business growth. Because of the current site challenges, a new website is top priority. To honor our longstanding relationship with Threshold Brands, DynamiX is building these two sites at a dramatically reduced price point, focusing on migrating your site's content, stabilizing the structure and providing capabilities not found in the environment today.


Current Website Experience

Site Content

387 pages on Men In Kilts either 301 or 404 currently, visible here: https://docs.google.com/spreadsheets/d/1h8TgujQYMgVoDFaS7AXaUO6TFr4Xz0tpfy1EArulpf4/edit?usp=sharing

24 links 301 on PestMaster, visible here: https://docs.google.com/spreadsheets/d/1kaQf_X78ZfQQOx-MKCOH-6tQ3L916yxNToP53CahpIY/edit?usp=sharing

Because of site instability, the biggest priority is launching on the Octane platform as soon as possible. DynamiX will be carry over URLs, copy, and SEO data as it exists on the current website. If the Men In Kilts team desires new copy for any pages, DynamiX can scope an additional copywriting project, or bring in Alex's team to assist if desired.

Site Speed

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The sites suffer from a myriad of issues which can negatively impact site experience for visitors, as well as organic (unpaid) rankings as well as performance in paid advertising.

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Indexed By Google

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502 Total Pages

Men In Kilts

185 Total Pages

Pestmaster

New Site Capabilities

AKA "What We Think About So You Don't Have To"

Site Styler

Octane's Site Styler allows for sweeping changes to the look and feel of the site experience, as well as smaller, nuance changes where appropriate. This will be night and day compared to your current experience, and dramatically better, faster and more nimble than any Wordpress or similar builder out there.

Layout Store

A brand new feature of our Octane software is the new Layout Store. This technology is designed to allow your team to add new features to the site without needing our support, both to fill in small gaps in areas and for broader and more interesting capabilities. As part of our work together on the new site, our team will integrate all current Layout Store layouts into the new site, currently over 150 components which can be utilized by our team or yours to continue expanding the site well into the future.

SEO Explorer

Our exclusive SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. We use it when building the site, and you'll have access to keep it moving forward as content is added.

Audit Trail

We consider Octane to be a "single source of truth" for how a site is being worked on and improved over time, and have designed many features into the platform that allow for easy access to data that can assist in decision making and understanding.

  • Input-Based: See any adjustments made to an input on a given page simply by clicking on the history tool. You can use this area to revise back to a previous version as well simply by clicking on the text and confirming!
  • Page-Based: Want to see what changes have been made to a given page? This lives next to each page and shows every adjustment since the moment the page was made.
  • Global Trail: The left navigation bar includes a link to the site's global audit trail, which provides all changes made to the site and lets you filter by user.

Site Speed

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times.

301 Redirector

We've developed our one of a kind Redirect Explorer, designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience.

Octane Form Builder

Our Form Builder allows you to customize form inputs, choose where you want submissions sent, and integrates with Google Sheets for easy onramp into other platforms.

Octane AI Tool

Leveraging the latest in artificial intelligence technology, Octane has been designed to augment your team's content needs directly within each individual page.

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Big Differentiators: 
Unmatched Customer Service

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Scope of Work

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Content Migration

DynamiX will migrate all current URLs, along with the accompanying text and imagery. This will ensure your team does not lose valuable content during the new site build process. If new copy, or SEO data, is needed post-launch, we would be happy to quote a separate copywriting project.

Timing of development will be determined as we are granted access to all required aspects of both sites. Each site will be completed in the order we determine together from discussion surrounding priorities and may center around ease of launch (Pestmaster is a smaller site).

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Leveraging Native Assets

Our team has gone through your site, identifying layouts and features that can be created using our native Octane assets. To reduce costs for your team, we will utilize these built in capabilities, such as our many content and image layouts, call to actions, columned lists, and more in areas where appropriate.

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Additional Custom Pieces

While most of your content fits perfectly in our native assets, there are a few custom components that will need to be designed and developed by our team as a part of this project. These features include the "Search for Franchisee" feature, form integrations, and some of the home page items. If any additional integrations are required, these will also be scoped as part of the additional custom development.

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Unified Ecosystem Experience

As a Threshold Brand, Men in Kilts and Pestmaster should offer a similar site experience that unifies the companies. Furthermore, they should fit seamlessly with the franchise sites that you own, as well, to create a fully integrated and consistent site experience under this national brand. Our team will migrate all content and imagery from the site while using brand guidelines to style each layout, so that neither website loses its unique look and feel. We will make it easy for your team to connect these brands, if desired, with clickable links and buttons that you can place anywhere on the site.

Layout Store Inclusion

Octane's new Layout Store is a phenomenal technology stack designed to allow your site to do more without needing us to create custom components. Currently there are over 150 layouts inside the store, and more are being added regularly. We will add all current useful layouts during the build process for you.

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Why DynamiX?

The DynamiX team and suite of technologies are second to none. I have worked with them on three websites, and I highly recommend them. The process that they have developed and lead you with guarantees that your website will be rock-solid, visually pleasing, and technically sound.

The built-in SEO functionality and code that's produced by their dev team will give you a leg up on your competition. They promise great results and have always overdelivered for me.

John Lenz, Multiple Companies

Outstanding... that's what the DynamiX experience has been for us! When we launched our company we knew that as a coaching business, an impactful website would be just as important for us as an impressive building is to a brick and mortar operation.

The DynamiX team delivered with a fantastic product. When people come to our site they tell me "I have viewed your site and feel like you can help us with what we need." That type of comment more than anything tells me that DynamiX understood my company and developed exactly what I need. From construction to the ongoing support the DynamiX team has been phenomenal.

Mike Watkins, Multiple Companies

Innovative. Creative. Game Changing. You will NEVER go back to a Wordpress site again. After meeting with countless web development teams and coming very close to a contract, we were introduced to the DynamiX team. They took the time to really understand what we were looking for and put together a proposal that illustrated they understood our unique needs and our target audiences. The design, the customer service, the functionality - all beyond our expectations.

The proprietary content management system is literally like no other - easy to navigate, flexible, truly dynamic. We've been living in our new site for a year now and it continues to deliver. And the new features keep on coming. The team just launched a new AI Content function, which is solid. It translates even the most basic writing into strong web content. Can't say enough good things about our experience with the team at DynamiX.

Lisa Orlando, Invo Solutions

1,000+

Businesses Served

1,400

Awards Received

19+

Years in Business

Questions? Let us know!