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Lube Gear | GreaseGuns.com

Website Design & Development

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Summary

DynamiX is excited to partner with LPI Group to launch GreaseGuns.com, the first official online home for the Lube Gear brand. In roughly two years, Lube Gear has grown from a four-item Home Depot program into a national brand carried by Home Depot, Walmart, and West Marine, with Ace Hardware on the horizon and nine new products launching in Q1. Lube Gear has never had a website, and LPI is ready to start treating it like the category leader it has become.

The site will be built on DynamiX's exclusive Octane platform -- a modern, purpose-built engine designed for speed, stability, security, and long-term scalability. Launching under GreaseGuns.com puts the brand on the exact term customers search for, while creating a parent home that can grow to include Lube Gear's fluid management line and future sister brands. LubeGear.com will redirect to the new site.

Most importantly, this site is built for the end user. Nobody greases a zerk fitting because they want to. GreaseGuns.com will be where farmers, contractors, boaters, and equipment owners go when they get stuck: how-to videos, troubleshooting guides, FAQs, and a direct line to Lube Gear's product expert, so problems get solved instead of guns getting returned to the store.

Site Goals

Launch GreaseGuns.com as the parent home for the Lube Gear brand, with LubeGear.com redirecting to it
Build a customer help hub (how-tos, videos, FAQs, troubleshooting, and an expert support line) that reduces frustration and retail returns
Showcase the full Lube Gear catalog (20+ products today, about 30 by the end of Q1) with Shopify-powered direct purchasing
Lay the SEO and AI-search foundation to rank for grease gun searches and build brand authority in the category
Deliver an Evolve build on Octane that a small team can easily manage and that scales as new products and brands are added

The Big Goal:

Make GreaseGuns.com the place America goes when a grease gun won’t work, and turn Lube Gear from a shelf brand into the name people trust in the category.

Octane Platform Capabilities

"What We Think About So You Don't Have To"

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Site Speed

Blazing Fast & Always Improving, Automatically

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times. As we find speed optimizations, they are deployed at scale across our infrastructure, meaning your site gets faster over time!

Audit Trail

Complete Visibility. Built-In Accountability.

Octane serves as a single source of truth for how your site is updated and improved over time. Every change is automatically tracked, creating clear visibility into what, when, and who made any updates. The audit trail not only supports better decision-making and easy rollback when needed, but also provides built-in accountability across your organization and beyond!

Form Builder

Easy for users. Powerful for your team.

Octane's Form Builder allows for highly engaging, complex and nimble form creation with the same confidence as any other part of the site. Customize form inputs, build decision matrices, choose where you want submissions sent, and integrate with webhooks or Google Sheets for easy onramp into other platforms. For complex CRM integrations, we are here to scope as needed!

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SEO Explorer

Confident SEO Optimization Without Guesswork

The Octane SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. It not only validates that you and your team are doing the right thing, but identifies areas to take you to the next level and makes it easy to execute on those.

OctaneAI

Your Full-Time Brand & Content Writing Expert

Leveraging the latest in technology, OctaneAI embeds intelligent, page-level content assistance directly into Octane, allowing you to create, refine, and improve content in context, reducing reliance on external tools, back-and-forth revisions, and ongoing content bottlenecks. And best of all, it writes and thinks like you do!

301 Redirector

Protect Rankings. Preserve Traffic.

Our one-of-a-kind Redirect Explorer is designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience. This allows you to see with confidence that we have done our jobs for you prior to the site going live, saving time and creating accountability and confidence in the process.

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Vision & Brand Alignment

We will begin by aligning on LPI's goals for Lube Gear: who the brand serves, how it stands apart from higher-priced competitors, and what success looks like now that it is a national brand. Together we will build out your Octane Company Profile (target customers, product strengths, and brand voice) so every page, and every piece of AI-assisted content, is grounded in facts from your team. We will also finalize the domain strategy: GreaseGuns.com as the parent home, with LubeGear.com redirecting to it and room for future sister brands.

Site Structure & Customer Pathways

Since there is no existing website, we are starting with a clean slate. We recommend a focused foundation of 30 pages: Home, About, the Lube Gear brand, Products by category (20 pages), a "Who It's For" section (farm and ag, job site, marine, trailers, automotive), a Help Center, and Contact.

Navigation will be built around the questions real customers ask, so someone standing next to a machine with a grease gun that won't cooperate can find the answer in a couple of taps. The structure is designed to expand as new products, the fluid management line, and future brands are added.

Brand-Forward Design

We like to say "Pretty is pointless." The goal is not just a good-looking site; it is helping the right customer feel confident that Lube Gear is the right tool for the job. Using an Evolve build on Octane's library of 400+ native layouts, we will apply your new spring rebrand (logo, colors, and type) across a clean, modern design. Because most visitors will be on a phone, often in a shop or out in the field, the site will be designed mobile-first and then refined for tablet and desktop.

Product Catalog & Shopify

We will build a product catalog for the Lube Gear line, organized by category with clear specs, imagery, and availability controls so items can be added, updated, or retired as your retail programs change. As part of this project, we will build product pages for the initial 20 products in the current line. For the additional products launching in Q1 2027, we will show your team how to add them to the catalog yourselves.

The catalog on the website is for browsing and product information only. All purchasing will be pushed off site to Shopify: buy buttons on product pages will send shoppers to your Shopify store to complete checkout, so the cart, payments, and customer data will not live on the Octane platform or the website. Where helpful, product pages can also point shoppers to the retailers that carry Lube Gear, such as Home Depot, Walmart, and West Marine.

Customer Help Hub & New Content

With no current site to migrate, all content will be built new, starting with what matters most: helping customers who get stuck. The Help Center will house how-to guides, video embeds, troubleshooting for common problems (like a clogged zerk fitting that won't take grease or a cartridge that won't load), product FAQs, and a direct line to Lube Gear's product expert. We will use content provided by you, your Company Profile, and Octane AI to refine content alongside your team.

Our blog packages are available as an add-on to keep fresh how-to content publishing every month. This build does not include this service, but can be added at any time.

SEO, AI Search & Analytics Foundation

We will build the site on a strong technical SEO foundation, including title tags, meta descriptions, heading structure, schema, and clean URLs, with a keyword strategy built around how people actually search for grease guns and lubrication help. This positions GreaseGuns.com to be found on Google and cited by AI search tools. Because LPI is starting fresh, we can help direct you on how to set up Google Analytics, Search Console, and a Google Business Profile and walk your team through the basics.

For paid ads or ongoing content marketing, we can connect you with our trusted Octane-trained partners, this build does not include these services.

Launch, Training & Ongoing Support

We will handle the domain and DNS setup, Cloudflare hosting, security, and launch QA so the site goes live fast and protected. Your team will be trained on Octane, including editing pages, adding products, and restoring prior versions with Audit History, so a small team can manage it without a developer. After launch, our support team is available for content updates, product changes, and new pages, typically responding within about 90 minutes, so the site keeps pace as Lube Gear grows.

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Ongoing Support, Included

Every Octane site includes ongoing platform support, along with one hour of active support each month at no additional charge. This time can be used for small updates, guidance, or questions—ensuring help is available when needed without the friction of tickets, contracts, or surprise fees. Want more support? We're here for it!

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A Site That Improves Over Time

Octane is not a static system. Performance, infrastructure, and core capabilities continue to improve automatically as the platform evolves, often without requiring any action from your team. Your site benefits from these improvements simply by being on Octane.

Continuous Performance & Stability Enhancements

Behind the scenes, Octane is actively optimized for speed, reliability, and scale. As we refine infrastructure and tooling across the platform, those gains are inherited across our sites, helping ensure long-term performance without rebuilds or maintenance cycles.

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Ongoing AI Advancements

OctaneAI is continuously expanded and refined as new AI capabilities become available. As the platform evolves, your site gains access to improved content assistance, smarter workflows, and more capable tools—without needing reimplementation or retraining.

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Built-In Transparency & Accountability

Every Octane site includes a full audit trail that tracks how the site is updated and improved over time. This provides clarity into what's changing, who's making updates, and how work is progressing—internally or with third-party partners.

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No Plugin Debt. No Forced Rebuilds.

Octane eliminates the plugin sprawl and technical debt common to traditional CMS platforms. New capabilities are added through the platform itself, allowing sites to evolve and expand over time without ever requiring a full rebuild.

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A Long-Term Platform, Not a One-Time Project

Octane is designed to support your site for years, not months. As your business grows, priorities shift, or technology changes, the platform is built to adapt—protecting your investment well beyond launch day.

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Timeline Of An Evolve Build

Based on our discussion and the current state of your site, our aim is to rapidly create an experience that is similar in content to your current website, but that can be quickly moved forward as new content is created between our two teams.

This process is outlined below, and is optimal for search engine efficacy.

Build

Typical Timeline: 4-6 Weeks

Our aim is to create a core site experience designed for both today and the future, adding the ability to create additional layouts over time via our Layout Store. We will be leveraging native features to keep costs and timeline as brief as possible.

Launch

Typical Timeline: 2 Weeks

As soon as the site is in a place where we have content equivalence, we will launch the new site experience so that Google has time to re-index, and to allow search engines to see your new content as it is added to the site experience.

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Refine

If And As Needed

Now that the site is live, we can optionally focus on adding additional concepts to the site experience, such as a deeper home page story, additional photography/videography from your team and deeper details on what makes your business stand out.

What Success Looks Like

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A Brand Story That Connects and Converts

We will translate Lube Gear's value proposition into a clear, compelling narrative that resonates with visitors. Through intentional messaging, content flow, and visual storytelling, we will shape an experience that clearly communicates who you are, what you do, and why it matters. That clarity builds trust faster, helps visitors connect the dots more quickly, and puts them in a better position to see why Lube Gear is the right choice.

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A Stronger Foundation for Growth

This project is not just about launching a better-looking site. It is about creating a foundation that gives Lube Gear room to grow. By leveraging the most relevant pieces of our library of 350+ layouts and themes, we can create a site experience that feels polished, engaging, and visually diverse without becoming repetitive. That same foundation also makes it easier to expand the site over time, whether that means new pages, new campaigns, or more advanced capabilities down the road.

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Easier, More Confident Site Management

The new site will be built in our exclusive Octane software, making day-to-day management meaningfully easier. Content updates, page refinements, and structural changes can be made with confidence, without creating instability or requiring constant technical involvement. The result is a site that can continue evolving over time without piling on technical debt or becoming a maintenance burden.

Lube Gear | GreaseGuns.com

Summary

The Big Goal: