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Jonathan's Badass Buckets

Website Design & Development

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Summary

DynamiX is excited to partner with Jonathan's Badass Buckets to design and build a distinctive, high-performance website that clearly separates and elevates your brand. The site will be built on DynamiX's exclusive Octane platform -- a modern, purpose-built engine designed for speed, stability, security, and long-term scalability.

Unlike traditional CMS platforms, Octane eliminates the technical debt, plugin sprawl, and maintenance risk that typically slow sites down over time, giving Jonathan's Badass Buckets a future-ready foundation that simply works and evolves as technology moves forward, without you having to redesign it.

This new website will not only showcase what makes Jonathan's Badass Buckets unique in your market, but also directly address current pain points while creating a flexible framework that can grow and evolve with your business.

Site Goals

  • Create a visually striking, brand-unique website that clearly differentiates Jonathan's Badass Buckets from competitors

  • Build the site on Octane to deliver a clean, high-quality codebase optimized for performance, security, and scalability

  • Present Jonathan's Badass Buckets's content in engaging, interactive ways that strengthen brand clarity and deepen user engagement

The Big Challenges We Plan To Solve For

Website performance metrics showing low performance, moderate accessibility, and high best practices and SEO scores.

Site Speed and Codebase

The Jonathan's Badass Buckets's current score of a 41/100 on mobile is a major challenge to the site's ranking and performance, and will likely impact site traffic heavily in a negative way today.

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Modernizing the Look & Feel

An outdated website can quietly undermine credibility, even when the underlying business is strong. As part of our work together, we will modernize the look and feel of the site to better reflect the quality, professionalism, and relevance of Jonathan's Badass Buckets today. This includes updating visual patterns, layout systems, and interactions to create a cleaner, more confident experience that aligns with current user expectations while remaining flexible enough to evolve over time.

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Pages Indexed By Google

Jonathan's Badass Buckets currently has 726 pages indexed by Google. During pre-development, our team will review each page for fit on the new site experience, and recommend transitioning any low value content (tag pages, categories, filler or poorly tailored local pages) into better versions or removal.

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The Big Goal:
Hippos

New Site Capabilities

AKA "What We Think About So You Don't Have To"

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SEO Explorer

Confident SEO Optimization Without Guesswork

Our exclusive SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. It not only validates that you and your team are doing the right thing, but identifies areas to take you to the next level and makes it easy to execute on those.

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Site Speed

Blazing Fast & Always Improving, Automatically

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times. As we find speed optimizations, they are deployed at scale across our infrastructure, meaning your site gets faster over time!

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OctaneAI

Your Full-Time Brand & Content Writing Expert

Leveraging the latest in technology, OctaneAI embeds intelligent, page-level content assistance directly into Octane, allowing you to create, refine, and improve content in context, reducing reliance on external tools, back-and-forth revisions, and ongoing content bottlenecks. And best of all, it writes and thinks like you do!
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Site Styler

Confidently Make Design Changes In Seconds

Octane's Site Styler allows for small or sweeping changes to the look and feel of the site experience, without needing a designer. This is dramatically better, faster and more nimble than Wordpress or similar builders out there. Best of all, you can undo any change you've made with a button press if you ever want to!

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Layout Store

Expand Your Site's Features Without Rebuilding!

Designed to eliminate the need for rebuilds as your site evolves, your and we can add new features and capabilities using production-ready layouts designed to take the site further, whether to fill small gaps or to introduce more advanced functionality over time. There are currently 350+ layouts available, and more being added weekly!

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Audit Trail

Complete Visibility. Built-In Accountability.

Octane serves as a single source of truth for how your site is updated and improved over time. Every change is automatically tracked, creating clear visibility into what, when, and who made any updates. The audit trail not only supports better decision-making and easy rollback when needed, but also provides built-in accountability across your organization and beyond!

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301 Redirector

Protect Rankings. Preserve Traffic.

Our one of a kind Redirect Explorer is designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience. This allows you to see with confidence that we have done our jobs for you prior to the site going live, saving time and creating accountability and confidence in the process.

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Form Builder

Easy for users. Powerful for your team.

Octane's Form Builder allows for highly engaging, complex and nimble form creation with the same confidence of any other part of the site. Customize form inputs, make decision matrixes, choose where you want submissions sent, and integrate with webhooks or Google Sheets for easy onramp into your CRM or other platforms.
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User interface showing website layout options including process steps, hero, new site capabilities, and scrolling content styles.
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Scope of Work

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Navigation & Site Structure

We will design a clear, intentional site structure that makes it easy for visitors to find what they're looking for while guiding them toward key actions. Navigation will be organized around how users actually think and move through the site, not internal org charts, resulting in a structure that improves usability, reduces friction, and supports future expansion without becoming cluttered or confusing.

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Site Design

The site design will be intentionally designed to reflect Jonathan's Badass Buckets's brand and position it clearly within the market. We will create a cohesive visual system including layouts, typography, motion, and spacing that feels purposeful, modern, and credible, while supporting performance and consistency across all devices.

User interface showing website layout options including process steps, hero, new site capabilities, and scrolling content styles.

Improving Site Management

The site will be implemented on Octane in a way that simplifies ongoing management and reduces dependency on technical resources. Content updates, structural changes, and refinements can be made confidently without risking stability, enabling the site to evolve over time without accumulating technical debt or creating maintenance headaches.

Screenshot of Octane Sales Engine interface showing layout options and a scuba diver hero image with contact details.

Leveraging Native Assets

Our layout library has over 350+ layouts and themes, which we will leverage the most applicable of to create the new site experience. This comprehensive set of assets gives visual diversity and the ability to create engaging pages without redundancy. Should you wish for us to create more complex capabilities, we can at any time!

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Telling Your Brand Story

We will translate Jonathan's Badass Buckets's value proposition into a clear, compelling narrative that resonates with visitors. Through intentional messaging, content flow, and visual storytelling, the site will communicate who you are, what you do, and why it matters—building trust quickly and helping visitors understand why Jonathan's Badass Buckets is the right choice.
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Additional Custom Pieces

From reviewing the site, our discussion and understanding your organization we did not see any additional layouts or capabilities that need to be created beyond what has been outlined here. With that said, we are always here should there be a need for us to create additional concepts on your behalf!

What Every Octane-Powered Site Provides

Regardless of which engagement option you choose, every Octane-powered site includes a set of built-in advantages designed to protect your investment, reduce long-term risk, and ensure the site continues to improve over time.

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Ongoing Support, Included

Ongoing Support, Included

Every Octane site includes ongoing platform support, along with one hour of active support each month at no additional charge. This time can be used for small updates, guidance, or questions—ensuring help is available when needed without the friction of tickets, contracts, or surprise fees. Want more support? We're here for it!

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A Site That Improves Over Time

A Site That Improves Over Time

Octane is not a static system. Performance, infrastructure, and core capabilities continue to improve automatically as the platform evolves, often without requiring any action from your team. Your site benefits from these improvements simply by being on Octane.

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Continuous Performance Enhancements

Continuous Performance & Stability Enhancements

Behind the scenes, Octane is actively optimized for speed, reliability, and scale. As we refine infrastructure and tooling across the platform, those gains are inherited across our sites, helping ensure long-term performance without rebuilds or maintenance cycles.

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Ongoing AI Advancements

Ongoing AI Advancements

OctaneAI is continuously expanded and refined as new AI capabilities become available. As the platform evolves, your site gains access to improved content assistance, smarter workflows, and more capable tools—without needing reimplementation or retraining.

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Built-In Transparency & Accountability

Built-In Transparency & Accountability

Every Octane site includes a full audit trail that tracks how the site is updated and improved over time. This provides clarity into what's changing, who's making updates, and how work is progressing—internally or with third-party partners.

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No Plugin Debt. No Forced Rebuilds.

No Plugin Debt. No Forced Rebuilds.

Octane eliminates the plugin sprawl and technical debt common to traditional CMS platforms. New capabilities are added through the platform itself, allowing sites to evolve and expand over time without ever requiring a full rebuild.

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Designed For The Future

A Long-Term Platform, Not a One-Time Project

Octane is designed to support your site for years, not months. As your business grows, priorities shift, or technology changes, the platform is built to adapt—protecting your investment well beyond launch day.

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Ongoing Support, Included

Every Octane site includes ongoing platform support, along with one hour of active support each month at no additional charge. This time can be used for small updates, guidance, or questions—ensuring help is available when needed without the friction of tickets, contracts, or surprise fees. Want more support? We're here for it!

Hiker with backpack and trekking poles climbing rocky mountain under blue sky with distant snowy peaks

A Site That Improves Over Time

Octane is not a static system. Performance, infrastructure, and core capabilities continue to improve automatically as the platform evolves, often without requiring any action from your team. Your site benefits from these improvements simply by being on Octane.

Continuous Performance & Stability Enhancements

Behind the scenes, Octane is actively optimized for speed, reliability, and scale. As we refine infrastructure and tooling across the platform, those gains are inherited across our sites, helping ensure long-term performance without rebuilds or maintenance cycles.

Abstract blue technology background with glowing light streaks and vibrant fiber optic effects.

Ongoing AI Advancements

OctaneAI is continuously expanded and refined as new AI capabilities become available. As the platform evolves, your site gains access to improved content assistance, smarter workflows, and more capable tools—without needing reimplementation or retraining.

Two business professionals shaking hands over a desk with financial reports and tablet screens.

Built-In Transparency & Accountability

Every Octane site includes a full audit trail that tracks how the site is updated and improved over time. This provides clarity into what's changing, who's making updates, and how work is progressing—internally or with third-party partners.

Woman with pink hand wraps throwing a punch with focused expression in a gym setting

No Plugin Debt. No Forced Rebuilds.

Octane eliminates the plugin sprawl and technical debt common to traditional CMS platforms. New capabilities are added through the platform itself, allowing sites to evolve and expand over time without ever requiring a full rebuild.

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A Long-Term Platform, Not a One-Time Project

Octane is designed to support your site for years, not months. As your business grows, priorities shift, or technology changes, the platform is built to adapt—protecting your investment well beyond launch day.

Engagement Options

This proposal offers two distinct paths, depending on how aggressively Jonathan's Badass Buckets wants to invest in differentiation. Both pathways are fantastic options, and each has its place. Our recommended path is outlined in subsequent sections based on your business and what we believe makes the most sense for you.

Evolve — Better

Quicker, Less Investment, Fix Today's Challenges

A fast, efficient engagement focused on solving today's problems and modernizing the site with minimal disruption. Evolve delivers a strong, stable Octane-based foundation without going deep into custom strategy, advanced interactions, or heavy brand exploration.

  • Modern Octane-based rebuild that fixes performance, stability, and maintainability issues

  • Clean, professional design refresh that improves clarity, usability, and trust without heavy customization

  • Solid foundation that solves today's problems and supports future growth without over-engineering

Think of this as a capable, disciplined execution team—effective, efficient, and reliable.

DynamiX — Best

Build For The Future, the “SEAL team” option.

DynamiX is a deeper, more strategic partnership designed to intentionally set Jonathan's Badass Buckets apart from others in the industry. It combines brand strategy, custom design, advanced interactions, and thoughtful content structure to create a site that doesn't just function well, but clearly leads.

  • Deep brand and strategy-driven design built to intentionally differentiate Jonathan's Badass Buckets in the market

  • Custom interactions, layouts, and storytelling that elevate the site from "good" to unmistakably memorable

  • A highly refined Octane implementation treating the website as a long-term growth asset, not just a marketing deliverable

This is the approach we take when differentiation matters, expectations are high, and the website is treated as a true growth asset—not just a marketing requirement.

If this were our business, this is the path we'd choose.

Evolve Build

Quicker, Less Investment, Without the Navy SEAL Team

Timeline Of An Evolve Build

Taking a Build, Launch Refine Approach

Based on our discussion and the current state of your site, our aim is to rapidly create an experience that is similar in content to your current website, but that can be quickly moved forward as new content is created between our two teams.

This process is outlined below, and is optimal for search engine efficacy.

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Build

Typical Timeline: 2 Weeks

Our aim is to create a core site experience designed for both today and the future, adding the ability to create additional layouts over time via our Layout Store. We will be leveraging native features to keep costs and timeline as brief as possible.

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Launch

Typical Timeline: 2 Weeks

As soon as the site is in a place where we have content equivalence, we will launch the new site experience so that Google has time to re-index, and to allow search engines to see your new content as it is added to the site experience.

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Refine

As Needed

Now that the site is live, we will focus on adding additional concepts to the site experience including a deeper home page story, additional photography/videography from your team and deeper details on what makes your business stand out.

DynamiX Build

Next Level, Set Your Brand Apart.
This is what I'd do if it was my business -- Jeff

Taking Your Site Even Further

For organizations that want more than a modernized website, the DynamiX engagement unlocks advanced capabilities and deeper strategic work designed to elevate the experience, differentiate the brand, and turn the site into a long-term growth asset.

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Strategic Storytelling & Brand Narrative

Development of a clear, intentional content narrative that guides messaging and calls-to-action, ensuring the site communicates your value in a way that resonates with users and builds confidence quickly.

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Advanced Content Experiences

Creation and inclusion of richer, more interactive content layouts that elevate storytelling and allow key messages, media, and calls-to-action to stand out more intentionally across the site.
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Conversion-Focused Page Enhancements

Strategic refinement of key pages to improve clarity, flow, and calls-to-action, helping guide visitors from interest to action more effectively.

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Enhanced Filtering/Navigation

Implementation of deeper navigation patterns and filtering tools to help users quickly find relevant content, products, or information as the site grows.

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Deeper Design & Interaction

Custom visual components and interactions that go beyond the norm, reinforcing brand differentiation and creating a more memorable experience.

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Deep OctaneAI Customization

Creation of a with a tailored OctaneAI company profile that reflects Jonathan's Badass Buckets's voice, tone, and positioning, ensuring the best content creation with ease.

Storytelling & Brand Clarity Session

A successful website isn't just about design or technology, it's about telling the right story, clearly and consistently. DynamiX will lead a focused storytelling and brand clarity session designed to sharpen how Jonathan's Badass Buckets communicates value to customers. This aligns internal perspective with customer expectations, ensuring the new site speaks in a way that is simple, compelling, and easy to understand.

The outcome is a clear narrative framework that guides site structure, messaging, and calls-to-action, so visitors immediately understand who Jonathan's Badass Buckets is, what problems you solve, and why you're the right choice. This ensures the website isn't just visually impressive, but strategically effective—turning clarity into confidence and traffic into action.

Layout Store Inclusion & Full Access

In our business, it's said you "grow to hate your babies." We found that unacceptable, and we designed Octane's Layout Store to continue to move your site forward while minimizing the need for us to create custom components.

Currently there are over 350+ layouts inside the store, and more are being added regularly. We will add all current useful layouts during the build process for you, and make it possible to add features yourself over time as part of our DynamiX build process.

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Timeline Of A DynamiX Build

Taking It To The Next Level

The DynamiX process is built to move beyond replication, establishing a strong foundation and then intentionally evolving the site through collaborative iteration, storytelling, and strategic enhancements as content develops.
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Discovery & Strategic Alignment

Typical Timeline: 2 Weeks

We begin with an in-depth discovery phase that goes beyond surface needs. This includes stakeholder interviews, business goals clarification, audience insights, competitive review, and success metrics definition. This ensures every decision supports your long-term objectives, not just immediate fixes.

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Storytelling Session

Typical Timeline: 1 Week

Before design work begins, we lead a focused storytelling session to clarify how your brand should communicate online. This shapes messaging, page flows, and structural hierarchy so the site doesn't just look great, it says the right thing in the right way.

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Brand-Driven Design Review

Typical Timeline: 3 Weeks

Our senior design team develops a high-fidelity prototype system unique to your brand, integrating visual identity, interactive elements, and conversion logic. You'll review and refine these directionally before anything gets built, ensuring alignment early and minimizing rework.

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Development & Feature Enablement

Typical Timeline: 4 Weeks

Where appropriate, we implement custom layouts, advanced interactions, and strategic components that go beyond a standard build. This includes unique design elements, dynamic content experiences, and filters/navigation systems that support your business goals now and into the future.

Content Migration & Improvement

Typical Timeline: 3 Weeks

Leveraging OctaneAI and voice alignment, we assist in shaping your site's content so it's consistent, on-brand, and ready for launch. We work alongside your team to refine language and structure for clarity and impact, as well as provide access to your team to work alongside us as content is migrated.

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QA, Optimization & Pre-Launch

Typical Timeline: 1-2 Weeks

Before launch, we conduct thorough quality assurance, performance testing, accessibility checks, and SEO readiness reviews. You receive a polished, optimized site that performs beautifully out of the gate.

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Launch & Post-Launch Support

As Needed

The site goes live with monitoring and active support in place. Our included support hours are available right away to help with final tweaks, early adjustments, or to answer any questions as your team adopts the new experience.

Why DynamiX?

I've been through a bunch of website platforms over the years—WordPress, Wix, Squarespace, you name it—and none of them could handle what I needed. Then I found DynamiX and their Octane CMS, and honestly, it's been a total game changer.

I run a multi-brand franchise business with a lot of moving parts. My sites need to talk to Salesforce, support different locations, and still be easy to update. Octane does all of that, and somehow it's still simple enough that I can jump in and make changes myself—add pages, edit text, move sections around, whatever. I'm not technical, and I don't need to be.

One of my favorite things is the AI tool that lets me rewrite content for different audiences or cities. It's fast, and it works. I don't have to wait on anyone—I just log in, make the change, and I'm done. The team at DynamiX actually cares. Support is fast, helpful, and personal. They come up with unique solutions that make my business stand out. And on top of all that, the site performs. I'm getting more traffic, more leads, and more customers. It's made a real impact on my business.

All I can say is I wish I had found them sooner.

Mark Kushinsky

Working with DynamiX to build my website was one of the best business decisions I've ever made. It's not cheap — but honestly, worth every single penny. The attention to detail, the design quality, and the overall experience were top-notch.

And let's talk about their OCTANE platform — I'm obsessed. It's so easy to make changes that I actually enjoy updating my own website now (never thought I'd say that). A massive shoutout to Katrina and Joaquin — the real MVPs of the process. If I could give them 10 stars each, I would. They made everything smooth, fun, and stress-free from start to finish.

If you're on the fence about DynamiX — just do it. You'll thank yourself later. 🙌

James Santos

We have built 3 different websites with DynamiX and with each one of them I was blown away! From the discovery process to the design collaboration to the launch, it has been so seamless. They have perfected the web design process and being that I have a degree in UX / UI Design, they know exactly what they are doing!

The Octane environment is much more superior than any other i've dealt with. Thank you for going above and beyond and thank you to the entire staff that worked on all our websites to make it successful. I have you on speed dial for when I have another website to build!

Advanced Marketing

The DynamiX team and suite of technologies are second to none. I have worked with them on three websites, and I highly recommend them. The process that they have developed and lead you with guarantees that your website will be rock-solid, visually pleasing, and technically sound.

The built-in SEO functionality and code that's produced by their dev team will give you a leg up on your competition. They promise great results and have always overdelivered for me.

John Lenz, Multiple Companies

Innovative. Creative. Game Changing. You will NEVER go back to a Wordpress site again. After meeting with countless web development teams and coming very close to a contract, we were introduced to the DynamiX team. They took the time to really understand what we were looking for and put together a proposal that illustrated they understood our unique needs and our target audiences. The design, the customer service, the functionality - all beyond our expectations.

The proprietary content management system is literally like no other - easy to navigate, flexible, truly dynamic. We've been living in our new site for a year now and it continues to deliver. And the new features keep on coming. The team just launched a new AI Content function, which is solid. It translates even the most basic writing into strong web content. Can't say enough good things about our experience with the team at DynamiX.

Lisa Orlando

Thousands

Of Businesses Served

1,400+

Awards Received

21+

Years in Business

Questions? Let us know!