Summary

The new site will communicate iHeartMedia's reach, data, local presence, trusted talent, and advertising capabilities with greater size and confidence.

DynamiX will turn important statistics, comparisons, and proof points into interactive, search-friendly experiences rather than relying primarily on static graphics.

This may include reach visualizations, improved competitive charts, animated storytelling, and living content inspired by leading media platforms.

The goal is to show what becomes possible when iHeartMedia's national platform, local stations, talent, data, podcasts, streaming, events, and media capabilities work together.

Your content strategy is built around four audiences: national advertisers, national agencies, independent agencies, and small business owners. We'll define each persona within Octane's profile system, capturing what they care about and how they need to hear iHeart's story.

Octane's full-page rewrite engine can then create distinct versions of key pages for each audience—not simply swapped headlines, but complete retellings in your brand voice. A national agency evaluating reach and measurement will see a different narrative than a small business owner buying their first radio spot, while both experiences remain grounded in the same story and proof points.

Visitors can self-select through a simple "that's me" pathway, and the site will carry that context forward throughout their session. Because the AI is trained on your published content, each version uses approved messaging and can also be tailored at the local market level.

As your content library grows, the personalization becomes stronger. Sub-persona experiences can be added later, but the core scope includes four audience paths defined, built, and live at launch.

The station module is one of the most powerful trust-builders on the page. When a visitor immediately sees the stations they and their customers actually listen to, the pitch becomes personal. We'll rebuild this experience natively in Octane, using IP-based geolocation to detect the visitor's market and lead with their local stations automatically.

Because geolocation is never perfect (corporate traffic routed through security hubs, VPNs, and mobile carriers can all misplace a visitor) the module will be designed to degrade gracefully. A prominent, always-available market selector with live type-ahead search lets any visitor jump to their market in a keystroke or two ("La…" surfaces Las Vegas instantly), rather than scrolling an alphabetical list. When location can't be determined at all, the fallback view won't be a generic station grid: it leads with iHeart's national scale — 150 markets, 9 out of 10 Americans, so even an un-located visitor feels the size of the network before drilling into a market.

We'll also rethink how each market presents itself. A short list of four logos undersells a company of iHeart's reach, so local views can be designed to pair stations with market-level reach data and messaging that reinforces the core story: wherever your customers are, they're already listening.

DynamiX will provide hands-on migration support rather than delivering an empty platform for iHeartMedia to populate.

The approximately 55 existing B2B articles will be reviewed and migrated with approved pages, case studies, media, metadata, internal links, and downloadable resources.

Reusable structures will support articles, case studies, webinars, videos, gated resources, landing pages, and future content pillars without requiring custom development for every update.

Role-based permissions will be configured for marketing, Tris's web team, administrators, and approved contributors. The workflow can support content intake, review, and approval before external or less experienced users publish.

The new site will create clearer paths for visitors at different stages of readiness.

Alongside the direct "Advertise With Us" form, lower-commitment paths may include case studies, audience data, webinars, market exploration, downloads, and consultation requests. DynamiX will address current friction, including the oversized header, competing overlays, unclear navigation, repeated form destinations, and limited calls to action.

Octane will support your A/B testing engine of choice for messaging, calls to action, layouts, content sequencing, and form placement. We will prioritize tests that can produce useful results at the site's traffic level.

Scheduled content changes can also support campaigns, events, announcements, and seasonal messaging. CTA activity, engagement, form interactions, scroll depth, abandonment, downloads, persona selections, local market activity, and conversions can be tracked via your GA4. Source tracking will show how visitors discover, use, and convert through the site.

The new experience can live at either iheartadvertising.com as a standalone destination, be transitioned to advertising.iheartmedia.com or remain at iheartmedia.com/advertise/ — whichever best serves your goals. Because you route traffic through Cloudflare Enterprise, the /advertise section can be virtualized as a sub-folder: the site runs on Octane's infrastructure while appearing seamlessly under the iheartmedia.com domain, preserving the domain authority and consolidated SEO footprint Tris's team has been building.

If priorities shift toward a standalone brand presence at iHeartAdvertising.com, the same architecture supports that path without rebuilding the core site experience. In short, the platform decision doesn't lock the domain strategy, we can align it to your goals now and adapt as they evolve.

Today, roughly ten markets still route to legacy sites, including the Drupal-hosted Atlanta experience, while most of your 150 markets land on the national site. This fragments the customer experience, dilutes SEO value, and leaves your team maintaining a platform you're trying to retire.

Google currently shows approximately 224 pages indexed under iHeartAdvertising.com, with approximately 167 being old location sites (https://www.google.com/search?q=site%3Aiheartadvertising.com).

Each page will be reviewed and preserved, consolidated, redirected, or retired appropriately.

We'll audit each legacy site to catalog its content, traffic, inbound links, URLs, and market-specific functionality worth preserving. Every legacy URL will then be mapped through Octane's visual redirector, protecting link equity and preventing broken paths for customers and search engines.

The result will be one platform and one consistent experience across all 150 markets, eliminating the remaining reliance on Drupal and simplifying long-term management for Tris's team.

The new site will support iHeartMedia's Salesforce lead flow and routing requirements.

During technical discovery, DynamiX will review forms, required fields, lead-source data, Salesforce handoff, bot filtering, reCAPTCHA, and compliance requirements.

iHeartMedia may retain its existing form technology through validated embeds or use Octane where appropriate. The final approach will preserve routing and filtering while improving conversion measurement.

The final domain, routing, integration, and data-flow architecture will be validated with iHeartMedia's technical teams during discovery. Implementation is subject to platform access, security requirements, vendor capabilities, and third-party approval.

After launch, iHeartMedia may select the support level that best complements its internal team.

A hands-off model can focus on platform support, technical health, performance, security, and requested assistance. An advisory model can add analytics review, conversion guidance, ongoing optimization, SEO consultation, content recommendations, and landing-page strategy.

Because iHeartMedia has internal SEO resources, ongoing responsibilities for search, content, reporting, and optimization can be determined after the build.

DynamiX and iHeartMedia will document content and data ownership, redirects, integrations, exports, and transition requirements.

Future phases may include password-protected sales pages, prospect-specific rewrites, category presentations, expanded personalization and interactive content, and Layout Store access.

As part of this engagement, we're including full access to Octane's Full Page Rewrite engine for 12 months at no cost (a $1,500/month value). This is the tool that makes the site a living asset rather than a one-time build: your team can spin up campaign landing pages, create derivatives of existing pages for testing, and generate the audience-specific versions of key pages that speak directly to each of your four personas: all in minutes, all in your brand voice, trained on your own content.

In practical terms, it means getting the messaging right through iteration instead of invoices: no agency copywriting fees, no waiting on outside writers, no dev tickets to try a new angle. And whenever you'd rather hand something off (a high-stakes page, a new campaign, a persona buildout, etc.) our team is available to do the work with you or for you at our standard hourly rate.

We want you building the brand, not begging for features. To that end, your team will receive full access to Octane's Layout Store, a library of over 400 production-ready layouts and capabilities, normally reserved for our agency partners.

Every layout we custom-build for iHeart becomes part of your toolkit, but the store extends well beyond that: testimonial showcases, interactive FAQ and answer engines, comparison modules, and more, all built to Octane's code and performance standards. Adding one to the site takes a button press and a save, no dev time, no tickets, no build cost.

The Layout Library isn't static -- we average between 2 and a dozen new capabilities added into the store every week. For your team, those will appear as they are launched (typically Thursday each week) and be accessible to you directly. In practice, this means the site keeps gaining new features forever, whether or not we're actively engaged on a project.

As part of our work together, we will be providing you with the fist non-agency access to the new Octane Layout Generator, designed to help us create incredible capabilities without traditional design and development and with our code caliber. New layouts can be created and pushed to our team for review and approval, allowing for ideas to become reality at a drastically lower price point than normal.

Our plan is to allow your team early access, and to keep it in your hands as we expand our work together across projects so that you have the power of Octane front and center. Note that this is an early access beta feature that can and will change heavily over time as we expand its feature set. It will be configured to leverage your API keys to ensure no middle-man pricing on generation access.