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Website Design & Development

Summary

iHeartMedia does not have a small story, and the new B2B advertising site should not feel like a small website.

The current iHeartMedia experience has strong proof points, valuable content, and a clear business purpose, but it does not yet communicate the full size, reach, data advantage, local market strength, and advertiser value of iHeartMedia. The team has already made meaningful progress by growing content, improving form placement, and exploring better measurement, but the current platform and site structure are limiting how far that experience can go.

The opportunity is bigger than moving the site into a new CMS. This is a chance to rebuild the B2B advertising experience into a true growth platform: one that tells the iHeart story with more confidence, gives each advertiser audience a clearer path, helps the team publish and test faster, and gives sales a stronger digital tool to support conversations with national advertisers, agencies, independent agencies, and small business owners.

Our recommendation is to rebuild the B2B advertising experience on Octane while keeping it under iheartmedia.com/advertise so iHeartMedia continues building authority into the main domain. Octane gives the iHeartMedia team a faster, more flexible, easier-to-manage foundation while supporting audience personalization, streamlined publishing, geo-based content, A/B testing, analytics, schema, SEO tools, and Cloudflare/path routing.

The goal is to build a site that feels like iHeartMedia: large, credible, data-driven, locally relevant, nationally powerful, and built to help advertisers understand why their next customer is already listening.

Site Goals

Tell the iHeartMedia story at the size and strength it deserves.
Create clearer paths for national advertisers, agencies, independent agencies, and small business owners.
Give the iHeartMedia team a faster, easier platform to publish, test, measure, and grow.

The Big Challenges We Plan To Solve For

Core Web Vitals report showing failed assessment with performance score 57, accessibility 100, SEO 92, and best practices 100

Site Speed and Codebase

The current iHeartMedia site is failing Core Web Vitals and has a mobile performance score of 57/100. For a B2B advertising experience tied to a brand of iHeartMedia's size, that creates unnecessary friction for visitors and can impact engagement, conversion, organic visibility, and paid traffic performance.

The issue is not just the score. The current experience also sits across a more complicated platform environment, with the national site on a homegrown system and legacy market experiences tied to Drupal. That makes the codebase harder to manage, improve, and scale as the B2B advertising site continues to grow.

Moving the site to Octane gives iHeartMedia a cleaner, faster, and more modern foundation. The new site should be built with speed, mobile performance, schema, analytics, redirects, and future content growth in mind from the beginning.

The goal is to create a faster, cleaner, more stable advertising experience that supports stronger engagement, better conversion, and a better representation of the iHeartMedia brand.

Modernizing the Look & Feel

An outdated website can quietly undermine credibility, even when the underlying business is strong. As part of our work together, we will modernize the look and feel of the site to better reflect the quality, professionalism, and relevance of iHeartMedia today. This includes updating visual patterns, layout systems, and interactions to create a cleaner, more confident experience that aligns with current user expectations while remaining flexible enough to evolve over time.

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Pages Indexed By Google

Google currently shows approximately 6,402 pages indexed for iHeartMedia. During pre-development, our team will review that indexed footprint and recommend which pages should be migrated, improved, consolidated, redirected, or removed.

Our audit found approximately 15 core pages and 4,056 blog pages, made up largely of press releases and advertising articles. That points to an imbalance between the primary B2B sales experience and the broader content footprint.

The goal is not to move every indexed page into the new site by default. The goal is to protect valuable content while cleaning up low-value, outdated, duplicated, thin, or poorly aligned pages. This includes reviewing tag pages, category pages, filler content, older posts, and legacy pages so the new site gives Google, AI search tools, and advertisers a clearer understanding of iHeartMedia's advertising story.

The Big Goal:

Build a B2B advertising platform that makes iHeartMedia feel as powerful online as it is in the market — giving advertisers a clearer understanding of iHeart’s reach, data, local relevance, and ability to connect them with the customers already listening, while giving the iHeartMedia team a faster foundation to publish, test, measure, and grow.

Octane Platform Capabilities

"What We Think About So You Don't Have To"

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SEO Explorer

Confident SEO Optimization Without Guesswork

The Octane SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. It not only validates that you and your team are doing the right thing, but identifies areas to take you to the next level and makes it easy to execute on those.

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Site Speed

Blazing Fast & Always Improving, Automatically

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times. As we find speed optimizations, they are deployed at scale across our infrastructure, meaning your site gets faster over time!

OctaneAI

Your Full-Time Brand & Content Writing Expert

Leveraging the latest in technology, OctaneAI embeds intelligent, page-level content assistance directly into Octane, allowing you to create, refine, and improve content in context, reducing reliance on external tools, back-and-forth revisions, and ongoing content bottlenecks. And best of all, it writes and thinks like you do!

Form Builder

Easy for users. Powerful for your team.

Octane's Form Builder allows for highly engaging, complex and nimble form creation with the same confidence of any other part of the site. Customize form inputs, make decision matrixes, choose where you want submissions sent, and integrate with webhooks or Google Sheets for easy onramp into other platforms. For complex CRM integrations, we are here to scope as needed!

301 Redirector

Protect Rankings. Preserve Traffic.

Our one-of-a-kind Redirect Explorer is designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience. This allows you to see with confidence that we have done our jobs for you prior to the site going live, saving time and creating accountability and confidence in the process.

Audit Trail

Complete Visibility. Built-In Accountability.

Octane serves as a single source of truth for how your site is updated and improved over time. Every change is automatically tracked, creating clear visibility into what, when, and who made any updates. The audit trail not only supports better decision-making and easy rollback when needed, but also provides built-in accountability across your organization and beyond!

Website banner highlighting iHeartMedia as #1 US audio company and FIFA World Cup 2026 live match coverage partnership.

Open iHeartMedia 2022 Impact Report featuring diverse people and company information pages.

iHeartMedia advertising options featuring U.S. radio stations, iHeartRadio app, national campaigns, and digital media platforms.

Radio host Enrique Santos speaking into microphone in iHeart Latino studio with audio equipment and drum set visible

Website page featuring iHeart Media audio advertising stats and a form to get started with audio plans.

Platform Migration

The first priority is moving the iHeartMedia B2B advertising experience into a stronger platform while keeping the current domain strategy intact.

The new experience should continue to live under iheartmedia.com/advertise so iHeartMedia can keep building authority into the main domain instead of splitting traffic, relevance, and SEO value across another destination.

Octane allows this advertising experience to live under the parent domain while giving the B2B marketing team a more flexible platform to manage. The migration will account for current pages, blog content, redirects, metadata, schema, internal links, crawlability, indexation, and launch readiness.

The goal is to give iHeartMedia a cleaner foundation that protects what matters today while making the site easier to manage and grow moving forward.

Site Strategy

Before the site is rebuilt, we need to make sure we are building the right thing.

We will review the current advertising experience, content structure, conversion paths, audience groups, and the way the site supports marketing and sales today. From there, we will define a clearer site structure built around how advertisers actually need to understand iHeartMedia.

The outcome will be a clear site direction, page plan, content hierarchy, migration approach, and technical path before design and build begin.

iHeartMedia Story

The new site should do more than look better. It should tell the iHeartMedia story with the size, confidence, and clarity it deserves.

iHeartMedia has national reach, local market relevance, trusted stations, deep audience relationships, data, scale, and the ability to help advertisers connect with customers who are already listening. The current site has many of those proof points, but they are not yet coming together as one clear, powerful story.

The new experience should make that story easier to understand from the first visit and help advertisers quickly see that iHeartMedia is not just selling audio inventory. It is offering access to audiences, communities, trusted voices, national scale, and measurable advertising opportunities.

Audience Paths

A national advertiser, a national agency, an independent agency, and a small business owner may all need iHeartMedia, but they do not all need the same story in the same order.

Octane can support audience-specific pathways, tailored page content, persona-driven summaries, and different ways to surface proof points based on what the visitor cares about.

The goal is to make the site feel smarter without making it more complicated, so each visitor can find the message that matters to them faster.

Content and Publishing

The existing content footprint needs a clear migration plan and a better publishing foundation going forward.

We will review the current blog and content footprint to understand what should be migrated, improved, consolidated, redirected, or retired. The goal is to protect valuable content while creating a cleaner structure for search, audience education, sales conversations, and future publishing.

Octane will also make it easier for the iHeartMedia team to manage articles, blogs, case studies, webinars, video content, downloadable resources, landing pages, and ongoing updates without needing development support for every change.

Conversion and Measurement

The current form placement has already shown that changes to the site can increase lead volume. The next step is building a stronger journey around that conversion point.

The new site should give visitors clearer reasons to engage, clearer next steps, and better paths based on where they are in the buying process. It should also support testing so iHeartMedia can continue learning what messaging, calls to action, content placement, and conversion paths work best.

The team should also have better visibility into visitor behavior, including engagement, scroll depth, drop-off, content consumption, CTA activity, and traffic source performance.

Local Market Experience

The local market experience is an important part of the iHeartMedia story, but it needs to communicate scale even when location data is imperfect.

The new site can use geo-based logic to show relevant stations and market-specific information where that data is available. It should also account for corporate VPNs, mobile carriers, security tools, and unknown locations that may make IP-based routing inaccurate.

When the site does not know where someone is, the fallback experience should still reinforce iHeartMedia's national footprint and local relevance.

Integrations

The new site will need to support the systems iHeartMedia already depends on (Salesforce lead routing, OneTrust privacy, reCAPTCHA/bot filtering, existing forms or Octane forms, Google Analytics/GA4, event tracking, conversion tracking, Cloudflare/path routing, compliance scripts, and tag management).

These integrations should be reviewed during technical discovery before final implementation so the approach is clear, secure, and aligned with iHeartMedia's internal systems.

QA, Launch & Training

Before launch, the new site should be reviewed across content, performance, redirects, forms, tracking, responsive layouts, integrations, and domain/path routing.

After launch, the iHeartMedia team will be trained on how to manage the experience inside Octane so they feel confident making updates, publishing content, creating new pages, and continuing to improve the site over time.

Ongoing support can be available where needed, including technical support, SEO guidance, content strategy, performance review, analytics, A/B testing, landing pages, or future enhancements.

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Ongoing Support, Included

Every Octane site includes ongoing platform support, along with one hour of active support each month at no additional charge. This time can be used for small updates, guidance, or questions—ensuring help is available when needed without the friction of tickets, contracts, or surprise fees. Want more support? We're here for it!

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A Site That Improves Over Time

Octane is not a static system. Performance, infrastructure, and core capabilities continue to improve automatically as the platform evolves, often without requiring any action from your team. Your site benefits from these improvements simply by being on Octane.

Continuous Performance & Stability Enhancements

Behind the scenes, Octane is actively optimized for speed, reliability, and scale. As we refine infrastructure and tooling across the platform, those gains are inherited across our sites, helping ensure long-term performance without rebuilds or maintenance cycles.

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Ongoing AI Advancements

OctaneAI is continuously expanded and refined as new AI capabilities become available. As the platform evolves, your site gains access to improved content assistance, smarter workflows, and more capable tools—without needing reimplementation or retraining.

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Built-In Transparency & Accountability

Every Octane site includes a full audit trail that tracks how the site is updated and improved over time. This provides clarity into what's changing, who's making updates, and how work is progressing—internally or with third-party partners.

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No Plugin Debt. No Forced Rebuilds.

Octane eliminates the plugin sprawl and technical debt common to traditional CMS platforms. New capabilities are added through the platform itself, allowing sites to evolve and expand over time without ever requiring a full rebuild.

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A Long-Term Platform, Not a One-Time Project

Octane is designed to support your site for years, not months. As your business grows, priorities shift, or technology changes, the platform is built to adapt—protecting your investment well beyond launch day.

DynamiX Custom Build

Take Your Site to the Next Level & Set Your Brand Apart.
This is what I'd do if it was my business -- Jeff

Taking Your Site Even Further

For organizations that want more than a modernized website, the DynamiX engagement unlocks advanced capabilities and deeper strategic work designed to elevate the experience, differentiate the brand, and turn the site into a long-term growth asset.

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Strategic Storytelling & Brand Narrative

Development of a clear, intentional content narrative that guides messaging and calls-to-action, ensuring the site communicates your value in a way that resonates with users and builds confidence quickly.

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Advanced Content Experiences

Creation and inclusion of richer, more interactive content layouts that elevate storytelling and allow key messages, media, and calls-to-action to stand out more intentionally across the site.

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Conversion-Focused Page Enhancements

Strategic refinement of key pages to improve clarity, flow, and calls-to-action, helping guide visitors from interest to action more effectively.

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Enhanced Filtering/Navigation

Implementation of deeper navigation patterns and filtering tools to help users quickly find relevant content, products, or information as the site grows.

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Deeper Design & Interaction

Custom visual components and interactions that go beyond the norm, reinforcing brand differentiation and creating a more memorable experience.

Deep OctaneAI Customization

Creation of a tailored OctaneAI company profile that reflects iHeartMedia's voice, tone, and positioning, ensuring the best content creation with ease.

Storytelling & Brand Clarity Session

A successful website isn't just about design or technology, it's about telling the right story, clearly and consistently. DynamiX will lead a focused storytelling and brand clarity session designed to sharpen how iHeartMedia communicates value to customers. This aligns internal perspective with customer expectations, ensuring the new site speaks in a way that is simple, compelling, and easy to understand.

The outcome is a clear narrative framework that guides site structure, messaging, and calls-to-action, so visitors immediately understand who iHeartMedia is, what problems you solve, and why you're the right choice. This ensures the website isn't just visually impressive, but strategically effective, turning clarity into confidence and traffic into action. Leaving this, your site will be ready to speak in your voice with just a button press.

Layout Store Inclusion & Full Access

In our business, it's said you "grow to hate your babies." We found that unacceptable, and we designed Octane's Layout Store to continue to move your site forward while minimizing the need for us to create custom components.

Currently there are over 350+ layouts inside the store, and more are being added regularly. We will add all current useful layouts during the build process for you, and make it possible to add features yourself over time as part of our DynamiX build process.

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Timeline Of A DynamiX Build

Taking It To The Next Level

The DynamiX process is built to move beyond replication, establishing a strong foundation and then intentionally evolving the site through collaborative iteration, storytelling, and strategic enhancements as content develops.

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Discovery & Strategic Alignment

Typical Timeline: 2 Weeks

We begin with an in-depth discovery phase that goes beyond surface needs. This includes stakeholder interviews, business goals clarification, audience insights, competitive review, and success metrics definition. This ensures every decision supports your long-term objectives, not just immediate fixes.

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Storytelling Session

Typical Timeline: 1 Week

Before design work begins, we lead a focused storytelling session to clarify how your brand should communicate online. This shapes messaging, page flows, and structural hierarchy so the site doesn't just look great, it says the right thing in the right way.

Brand-Driven Design Review

Typical Timeline: 3 Weeks

Our senior design team develops a high-fidelity prototype system unique to your brand, integrating visual identity, interactive elements, and conversion logic. You'll review and refine these directionally before anything gets built, ensuring alignment early and minimizing rework.

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Development & Feature Enablement

Typical Timeline: 4 Weeks

Where appropriate, we implement custom layouts, advanced interactions, and strategic components that go beyond a standard build. This includes unique design elements, dynamic content experiences, and filters/navigation systems that support your business goals now and into the future.

Content Migration & Improvement

Typical Timeline: 3 Weeks

Leveraging OctaneAI and voice alignment, we assist in shaping your site's content so it's consistent, on-brand, and ready for launch. We work alongside your team to refine language and structure for clarity and impact, as well as provide access to your team to work alongside us as content is migrated.

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QA, Optimization & Pre-Launch

Typical Timeline: 1-2 Weeks

Before launch, we conduct thorough quality assurance, performance testing, accessibility checks, and SEO readiness reviews. You receive a polished, optimized site that performs beautifully out of the gate.

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Launch & Post-Launch Support

As Needed

The site goes live with monitoring and active support in place. Our included support hours are available right away to help with final tweaks, early adjustments, or to answer any questions as your team adopts the new experience.

What Success Looks Like

Amazon Ads and iHeart Media logos side by side on a dark background representing media partnership.

A Brand Story That Connects and Converts

We will translate iHeartMedia's value proposition into a clear, compelling narrative that resonates with visitors. Through intentional messaging, content flow, and visual storytelling, we will shape an experience that clearly communicates who you are, what you do, and why it matters. That clarity builds trust faster, helps visitors connect the dots more quickly, and puts them in a better position to see why iHeartMedia is the right choice.

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A Stronger Foundation for Growth

This project is not just about launching a better-looking site. It is about creating a foundation that gives iHeartMedia room to grow. By leveraging the most relevant pieces of our library of 350+ layouts and themes, we can create a site experience that feels polished, engaging, and visually diverse without becoming repetitive. That same foundation also makes it easier to expand the site over time, whether that means new pages, new campaigns, or more advanced capabilities down the road.

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Easier, More Confident Site Management

The new site will be built in our exclusive Octane software, making day-to-day management meaningfully easier. Content updates, page refinements, and structural changes can be made with confidence, without creating instability or requiring constant technical involvement. The result is a site that can continue evolving over time without piling on technical debt or becoming a maintenance burden.