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IBEX Roofing

Website Design & Development

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Summary

IBEX Roofing has a solid reputation and a simple website that gets the basics across, but there is a clear opportunity to improve how the company presents itself online.

With a potential rebrand and new domain ahead, DynamiX will build a clean, modern website that better reflects the quality of the business, creates a stronger user experience, and gives homeowners an easier path to take action.

We'll keep the site simple, but make it feel significantly stronger through better design, clearer organization, stronger calls-to-action, and a better technical foundation on Octane.

Site Goals

Create a modern website that better reflects the quality, credibility, and professionalism of the company.
Organize the site so homeowners can quickly find the services, information, and next steps they need.
Build the site on Octane with stronger SEO fundamentals, easier management, and room to grow with the new brand.

The Big Goal:

Build a simple, polished website that helps the company look bigger, stronger, and more established under its new brand while making it easier to turn website visitors into real opportunities.

The Big Challenges We Plan To Solve For

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Site Speed and Codebase

IBEX Roofing's current mobile performance score of 73/100 leaves meaningful room for improvement, with the site's 7.4-second Largest Contentful Paint creating a particularly slow first impression for mobile visitors.

The new website will be built on Octane with a focus on faster load times, stronger mobile performance, and a smoother experience across devices—helping support both user experience and search visibility.

Modernizing the Look & Feel

An outdated website can quietly undermine credibility, even when the underlying business is strong. As part of our work together, we will modernize the look and feel of the site to better reflect the quality, professionalism, and relevance of IBEX Roofing today. This includes updating visual patterns, layout systems, and interactions to create a cleaner, more confident experience that aligns with current user expectations while remaining flexible enough to evolve over time.

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Pages Indexed By Google

IBEX Roofing currently has limited visibility in Google, with our internal audit identifying just 6 indexed pages.

During pre-development, our team will review each existing page before incorporating it into the new site experience and recommend where content should be improved, consolidated, redirected, or removed to create a stronger foundation for search visibility.

Octane Platform Capabilities

"What We Think About So You Don't Have To"

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Site Speed

Blazing Fast & Always Improving, Automatically

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times. As we find speed optimizations, they are deployed at scale across our infrastructure, meaning your site gets faster over time!

Audit Trail

Complete Visibility. Built-In Accountability.

Octane serves as a single source of truth for how your site is updated and improved over time. Every change is automatically tracked, creating clear visibility into what, when, and who made any updates. The audit trail not only supports better decision-making and easy rollback when needed, but also provides built-in accountability across your organization and beyond!

Form Builder

Easy for users. Powerful for your team.

Octane's Form Builder allows for highly engaging, complex and nimble form creation with the same confidence as any other part of the site. Customize form inputs, build decision matrices, choose where you want submissions sent, and integrate with webhooks or Google Sheets for easy onramp into other platforms. For complex CRM integrations, we are here to scope as needed!

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SEO Explorer

Confident SEO Optimization Without Guesswork

The Octane SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. It not only validates that you and your team are doing the right thing, but identifies areas to take you to the next level and makes it easy to execute on those.

OctaneAI

Your Full-Time Brand & Content Writing Expert

Leveraging the latest in technology, OctaneAI embeds intelligent, page-level content assistance directly into Octane, allowing you to create, refine, and improve content in context, reducing reliance on external tools, back-and-forth revisions, and ongoing content bottlenecks. And best of all, it writes and thinks like you do!

301 Redirector

Protect Rankings. Preserve Traffic.

Our one-of-a-kind Redirect Explorer is designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience. This allows you to see with confidence that we have done our jobs for you prior to the site going live, saving time and creating accountability and confidence in the process.

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Dashboard view of Octane Sales Engine SEO explorer showing page performance scores and metadata details.

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Aerial view of four closely spaced suburban houses with varied roof styles and greenery around.

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Website contact form for Ibex Roofing showing quote options and contact details.

Ibex Roofing testimonials page showing 5-star Google rating and customer review excerpts.

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Brand & Rebrand Alignment

With IBEX Roofing considering a new company name and domain, we'll make sure the new website is built to support that transition from the start. We'll incorporate the updated brand identity, company name, domain, and visual direction into the new site while keeping the rollout simple and focused.

New Domain & SEO Transition

If IBEX Roofing moves forward with a new company name and domain, we'll account for that transition as part of the build.

This will include foundational SEO setup, page titles, metadata, headings, internal linking, and appropriate redirects from the existing website so the company has the strongest possible foundation as search engines discover the new site.

Site Design

We'll create a cleaner, more modern website experience that better reflects the professionalism and quality IBEX Roofing wants customers to associate with the business. The design will make stronger use of roofing imagery, project photography, testimonials, warranties, and trust-building content throughout the site.

Navigation & Homeowner Journey

We'll simplify the website structure so homeowners can quickly understand what services are offered, why they should trust the company, and what to do next. The experience will guide visitors naturally toward requesting a free inspection, getting a quote, or contacting the team.

Services & Trust Building

We'll improve how roofing services are presented so homeowners can more easily understand what IBEX Roofing does and when they should reach out.

Reviews, completed work, company experience, warranties, and other proof points will be incorporated throughout the experience to build confidence before a visitor ever contacts the team.

Conversion & Lead Flow

We'll create stronger and more consistent calls-to-action throughout the website around IBEX Roofing's primary conversion points, including:

Requesting a free roof inspection
Getting an estimate or quote
Calling the team directly
Submitting a contact form

The goal is to make the next step obvious regardless of where a homeowner enters the site.

Content Migration

We'll review the existing website's services, testimonials, project imagery, company information, and other useful content and carry the appropriate content into the new site experience.

The goal is to preserve the existing content while reorganizing it within the new design and structure, rather than changing or rewriting the messaging.

Performance Across Devices

The new site will be built on Octane and optimized for a fast, responsive experience across mobile and desktop, improving on the current site experience while creating a stronger technical foundation for future growth.

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Ongoing Support, Included

Every Octane site includes ongoing platform support, along with one hour of active support each month at no additional charge. This time can be used for small updates, guidance, or questions—ensuring help is available when needed without the friction of tickets, contracts, or surprise fees. Want more support? We're here for it!

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A Site That Improves Over Time

Octane is not a static system. Performance, infrastructure, and core capabilities continue to improve automatically as the platform evolves, often without requiring any action from your team. Your site benefits from these improvements simply by being on Octane.

Continuous Performance & Stability Enhancements

Behind the scenes, Octane is actively optimized for speed, reliability, and scale. As we refine infrastructure and tooling across the platform, those gains are inherited across our sites, helping ensure long-term performance without rebuilds or maintenance cycles.

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Ongoing AI Advancements

OctaneAI is continuously expanded and refined as new AI capabilities become available. As the platform evolves, your site gains access to improved content assistance, smarter workflows, and more capable tools—without needing reimplementation or retraining.

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Built-In Transparency & Accountability

Every Octane site includes a full audit trail that tracks how the site is updated and improved over time. This provides clarity into what's changing, who's making updates, and how work is progressing—internally or with third-party partners.

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No Plugin Debt. No Forced Rebuilds.

Octane eliminates the plugin sprawl and technical debt common to traditional CMS platforms. New capabilities are added through the platform itself, allowing sites to evolve and expand over time without ever requiring a full rebuild.

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A Long-Term Platform, Not a One-Time Project

Octane is designed to support your site for years, not months. As your business grows, priorities shift, or technology changes, the platform is built to adapt—protecting your investment well beyond launch day.

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Additional Partner Projects

There may be several additional companies with similar website needs. For those opportunities, DynamiX is happy to extend a similar streamlined website package and preferred pricing structure when the scope is comparable.

The goal is to keep these projects simple, efficient, and high impact while giving each business a stronger website foundation on Octane.

Target Investment: Approximately $5,000 per site + standard $395 Octane licensing, based on final scope.

Timeline Of An Evolve Build

Taking a Build, Launch Refine Approach

Based on our discussion and the current state of your site, our aim is to rapidly create an experience that is similar in content to your current website, but that can be quickly moved forward as new content is created between our two teams.

This process is outlined below, and is optimal for search engine efficacy.

Build

Typical Timeline: 2 Weeks

Our aim is to create a core site experience designed for both today and the future, adding the ability to create additional layouts over time via our Layout Store. We will be leveraging native features to keep costs and timeline as brief as possible.

Launch

Typical Timeline: 2 Weeks

As soon as the site is in a place where we have content equivalence, we will launch the new site experience so that Google has time to re-index, and to allow search engines to see your new content as it is added to the site experience.

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Refine

If And As Needed

Now that the site is live, we can optionally focus on adding additional concepts to the site experience, such as a deeper home page story, additional photography/videography from your team and deeper details on what makes your business stand out.

What Success Looks Like

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A Brand Story That Connects and Converts

We will translate IBEX Roofing's value proposition into a clear, compelling narrative that resonates with visitors. Through intentional messaging, content flow, and visual storytelling, we will shape an experience that clearly communicates who you are, what you do, and why it matters. That clarity builds trust faster, helps visitors connect the dots more quickly, and puts them in a better position to see why IBEX Roofing is the right choice.

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A Stronger Foundation for Growth

This project is not just about launching a better-looking site. It is about creating a foundation that gives IBEX Roofing room to grow. By leveraging the most relevant pieces of our library of 350+ layouts and themes, we can create a site experience that feels polished, engaging, and visually diverse without becoming repetitive. That same foundation also makes it easier to expand the site over time, whether that means new pages, new campaigns, or more advanced capabilities down the road.

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Easier, More Confident Site Management

The new site will be built in our exclusive Octane software, making day-to-day management meaningfully easier. Content updates, page refinements, and structural changes can be made with confidence, without creating instability or requiring constant technical involvement. The result is a site that can continue evolving over time without piling on technical debt or becoming a maintenance burden.