Website Path Forward
Summary
Grove Mountain Partners is a private equity firm, with a robust history of success investing in lower middle market home service companies and specialty business service companies.
Business Approach
You offer a much more engaging and focused path than many PE firms we have encountered, and our aim with this site development will be to leverage as much of our native core components as possible to provide a dramatically improved storytelling experience without a high budget requirement for the site build itself.
Native Layouts
We will be leveraging our Octane software's broad collection of "native assets" to create the site look and feel, alongside the experience of our content strategist Ben Allee to assist in revising your site's home page and "Our Approach" segments specifically. Should more assistance be desired, we are here to help in both creating deeper storytelling components and improving your content and story.
Target Audience
This site is not a "search engine" focused experience, but rather designed to help a visitor who has already been engaged or who has spoken with a person who has a relationship with Grove Mountain Partners previously to decide that the firm is the best approach to move forward with.
State Of The Union
Current Website Experience
Site Speed
The site suffers from a myriad of issues which can negatively impact site experience for visitors, as well as organic (unpaid) rankings as well as performance in paid advertising.
Indexed By Google
Below you can see the 12 pages that Google has indexed from your website. A quick glance shows that several of these pages are either template or no longer useful content and will be removed, streamlining the site experience.
Site Content
Visually, we see many pages that are "bricks" of long-form content and unlikely to move a customer through to completion if they visit. Also many pages are broken or have broken content, and several of these appear to no longer be needed.
Pages to Come Over:
- https://grovemountainpartners.com/ (home page)
- https://grovemountainpartners.com/team/
- https://grovemountainpartners.com/about/
- https://grovemountainpartners.com/investment-criteria/
- https://grovemountainpartners.com/investments/
- https://grovemountainpartners.com/contact/
- https://grovemountainpartners.com/investment-strategy/
- https://grovemountainpartners.com/our-approach/
Pages to Remove:
- https://grovemountainpartners.com/2020/06/16/hello-world/
- https://grovemountainpartners.com/our-approach-old/
- https://grovemountainpartners.com/author/grove_webteam/
- https://grovemountainpartners.com/category/uncategorized/
Site Security
Your site is currently running a generic Wordpress build, which is infamous for security issues and concerns. It is also exposing substantial information on your current version and on where it is hosted currently.
New Site Capabilities
AKA "What We Think About So You Don't Have To"
Site Styler
As you saw during our call
together, Octane's Site Styler allows for sweeping changes to the look and feel of the
site experience, as well as smaller, nuance changes where appropriate. This
will be night and day compared to your current experience, and dramatically
better, faster and more nimble than any Wordpress or similar builder out there.
Layout Store
A brand new feature of our Octane software is the new Layout Store. This technology is designed to allow your team to add new features to the site without needing our support, both to fill in small gaps in areas and for broader and more interesting capabilities. As part of our work together on the new site, our team will integrate all current Layout Store layouts into the new site, currently over 150 components which can be utilized by our team or yours to continue expanding the site well into the future.
SEO Explorer
Our
exclusive SEO explorer lets you know where you stand in real time, pointing out
issues on pages across the website. We use it when building the site, and
you'll have access to keep it moving forward as content is added.
Audit Trail
We consider Octane to be a "single source of truth" for how a site is being worked on and improved over time, and have designed many features into the platform that allow for easy access to data that can assist in decision making and understanding.
- Input-Based: See any adjustments made to an input on a given page
simply by clicking on the history tool. You can use this area to revise back to
a previous version as well simply by clicking on the text and confirming!
- Page-Based: Want to see what changes have been made to a given page? This lives next to
each page and shows every adjustment since the moment the page was made.
- Global Trail: The left navigation bar includes a link to the site's global audit trail, which provides all changes made to the site and lets you filter by user.
Site Speed
Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times.
301 Redirector
We've developed our one of a kind Redirect Explorer, designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience.
Plan For Your Site Content
Given the small stature of your existing site's content, we took the time below to outline our recommended path for each page of the site as it is transitioned over.
Plans Forward:
- https://grovemountainpartners.com/ (home page)
- https://grovemountainpartners.com/team/
We recommend this page be adjusted slightly to focus more on how the experience you share (which is awesome!) means success for the prospective customer who is reading it. Ben on our team will be tapped to assist with this.
Your team is massively impressive! I'd like to see us adjust this page to bring faces into focus and overlay the story of each, so that it feels more cohesive and easier to browse through. Also add LinkedIn links because no one in your target audience will skip this step, but it's a manual process right now to copy/paste names into LinkedIn search.
This page is currently the first in the navigation, and also the least impressive. Having visited your LinkedIn profiles for the team, this page should be either combined into the team page, or refactored to bring out the best of your team's experience in a digestible format. I'd love to see some big measurables here where appropriate.
This page is both great at clarifying who your fit is, and terrible for missing any hint of action for the visitor. Based on our discussion, it could go a long way to incorporate our image mapper here as part of the conversation surrounding sector focus, and leveraging Octane's form builder for the go forward experience.
- https://grovemountainpartners.com/investments/
- https://grovemountainpartners.com/contact/
- https://grovemountainpartners.com/our-approach/
We recommend converting each of these powerful brand icons into a distinct paragraph+ summary of work, and potentially case studies over time. We have not accounted for interview time to assist with this, but can if desired.
We recommend creating new content on this page centered around the reasons to work with you and what next steps look like.
This page will get substantial TLC in discussions with Ben, and will be our primary area of content focus. There is a lot of copy now across many sections and no action associated, so our aim will be to minimize content while improving comprehension and interest.