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Great American Floors

Website Design & Development

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Summary

DynamiX is excited to partner with Great American Floors to create a modern, high-performance website that better reflects the company's reputation, craftsmanship, and trusted presence throughout North Atlanta.

Family-owned since 1992 and backed by more than 600 customer reviews, Great American Floors has built a strong reputation through quality work, referrals, and long-term customer relationships. The goal is not simply to redesign the website, but to elevate the overall digital presence to better match the professionalism and trust the company has established offline.

Built on the Octane platform, the new website will focus on speed, SEO performance, scalability, and long-term stability while delivering a cleaner, more modern experience that separates Great American Floors from outdated competitors. The site will better showcase flooring expertise, refinishing services, project imagery, showroom experience, and customer trust while supporting future growth and marketing efforts.

Site Goals

Create a cleaner, more modern website experience that better reflects the professionalism, craftsmanship, and reputation that has been built throughout North Atlanta.
Improve lead generation and customer engagement through clearer navigation, stronger calls-to-action, and simplified customer pathways across desktop and mobile.
Build a scalable long-term website foundation focused on strong SEO performance, service visibility, project presentation, and future growth.

The Big Challenges We Plan To Solve For

Website performance report showing low scores in performance and layout with detailed timing metrics.

Site Speed and Codebase

The Great American Floors's current score of a 16/100 on mobile is a major challenge to the site's ranking and performance, and will likely impact site traffic heavily in a negative way today.

Modernizing the Look & Feel

An outdated website can quietly undermine credibility, even when the underlying business is strong. As part of our work together, we will modernize the look and feel of the site to better reflect the quality, professionalism, and relevance of Great American Floors today. This includes updating visual patterns, layout systems, and interactions to create a cleaner, more confident experience that aligns with current user expectations while remaining flexible enough to evolve over time.

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Pages Indexed By Google

Great American Floors currently has 1790 pages indexed by Google. During pre-development, our team will review each page before incorporating into the new site experience, and recommend transitioning any low value content (tag pages, categories, filler or poorly tailored local pages) into better versions or removal.

The Big Goal:

Create a modern, high-performing website that positions Great American Floors as a trusted North Atlanta flooring company while improving lead generation, simplifying the customer journey, strengthening local SEO visibility, and supporting long-term growth.

New Site Capabilities

AKA "What We Think About So You Don't Have To"

graphical user interface, application, email

SEO Explorer

Confident SEO Optimization Without Guesswork

The Octane SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. It not only validates that you and your team are doing the right thing, but identifies areas to take you to the next level and makes it easy to execute on those.

Website performance report showing 99 score with fast paint times and zero blocking for high SEO efficiency.

Site Speed

Blazing Fast & Always Improving, Automatically

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times. As we find speed optimizations, they are deployed at scale across our infrastructure, meaning your site gets faster over time!

OctaneAI

Your Full-Time Brand & Content Writing Expert

Leveraging the latest in technology, OctaneAI embeds intelligent, page-level content assistance directly into Octane, allowing you to create, refine, and improve content in context, reducing reliance on external tools, back-and-forth revisions, and ongoing content bottlenecks. And best of all, it writes and thinks like you do!

Form Builder

Easy for users. Powerful for your team.

Octane's Form Builder allows for highly engaging, complex and nimble form creation with the same confidence of any other part of the site. Customize form inputs, make decision matrixes, choose where you want submissions sent, and integrate with webhooks or Google Sheets for easy onramp into other platforms. For complex CRM integrations, we are here to scope as needed!

301 Redirector

Protect Rankings. Preserve Traffic.

Our one of a kind Redirect Explorer is designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience. This allows you to see with confidence that we have done our jobs for you prior to the site going live, saving time and creating accountability and confidence in the process.

Audit Trail

Complete Visibility. Built-In Accountability.

Octane serves as a single source of truth for how your site is updated and improved over time. Every change is automatically tracked, creating clear visibility into what, when, and who made any updates. The audit trail not only supports better decision-making and easy rollback when needed, but also provides built-in accountability across your organization and beyond!

Minimalist gallery space with wooden floors, large windows with blinds, and people seated on a bench.

Modern white kitchen with hardwood floors, island with stools, coffered ceiling, and pendant lights

Modern kitchen island with white marble countertop and four brown leather bar stools in spacious dining area.

Interior of a flooring showroom with various wood and tile samples displayed on stands and racks under ceiling lights.

Google reviews page showing positive feedback and high ratings for Great American Floors flooring services.

Smiling woman and toddler playing on luxury vinyl plank flooring in bright home setting

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Vision & Build Alignment

We will work closely with Great American Floors to create a website experience that aligns with the long-term vision of the business while elevating the company’s overall digital presence within the flooring industry. The strategy will focus heavily on premium positioning, customer trust, craftsmanship, referral-based reputation, local authority, and long-term scalability. The website should feel modern, established, trustworthy, and intentionally built to support long-term growth rather than functioning as a basic marketing website.

Navigation & User Pathways

The website structure and navigation will be reorganized to create clearer customer pathways throughout the experience. The overall goal is to help users quickly understand who Great American Floors is, what services are offered, where the company operates, and how to move toward requesting an estimate, scheduling a consultation, or visiting the showroom. Navigation, calls-to-action, page hierarchy, and conversion flow will be intentionally structured to reduce friction and improve lead conversion opportunities throughout the site.

Site Design

The website will be designed with a clean, modern, professional visual direction that better reflects the quality of work Great American Floors delivers in the real world. The experience should balance professionalism, trust, craftsmanship, modern presentation, and approachable communication while helping separate Great American Floors from outdated flooring competitors, generic flooring websites, and big-box flooring experiences.

Strong emphasis will be placed on premium project imagery, finished spaces, flooring inspiration, and visual storytelling throughout the site to better showcase installation quality, craftsmanship, and overall customer experience.

Product, Service & Showroom Presentation

The website will better organize and showcase the company’s flooring products and service offerings including hardwood, luxury vinyl, laminate, carpet, waterproof flooring, refinishing, and installation services. Additional focus will be placed on showcasing Great American Floors’ refinishing expertise, including premium service offerings such as Bona dust-free refinishing systems.

Layouts, content structure, and visual presentation will be built to better educate homeowners while improving conversion flow and SEO visibility. The website will also place stronger emphasis on the showroom experience, product selection process, consultation pathways, and customer guidance throughout the buying process.

Trust, Reviews & Conversion Flow

The website will be strategically structured to support higher-quality lead generation and improved conversion opportunities throughout the customer journey. This includes stronger calls-to-action, simplified estimate request flow, improved form placement, trust-focused messaging, customer review integration, and service-focused conversion pathways.

Additional emphasis will be placed on showcasing the company’s long-standing reputation, referral-based business model, customer satisfaction, realtor relationships, and strong review presence throughout the experience to reinforce credibility and trust at every stage of the customer journey.

Growth & Long-Term Expansion

The goal is not simply to launch a new website, but to establish a scalable digital foundation capable of growing alongside the business long term. The platform and structure should support future SEO growth, additional service pages, content expansion, location visibility, marketing initiatives, ongoing optimization efforts, and future business growth.

Built on Octane, the website will provide Great American Floors with a stable long-term platform designed to evolve with the business rather than requiring another rebuild in the near future.

Content Migration & Improvement

We will review existing content and map these pages into the new structure with intention. Content that should carry forward will be migrated into the updated pathways, while content that is redundant or no longer useful will be refined, consolidated, or removed.

Rather than simply moving content from one site to another, we will improve it where applicable so it better supports user understanding, strengthens the overall experience, and contributes more effectively to conversion.

Performance Across Devices

The website will be built on Octane with a strong emphasis on speed, stability, scalability, and long-term maintainability. The implementation will focus heavily on fast page load speeds, strong Core Web Vitals performance, mobile responsiveness, technical SEO stability, operational efficiency, and long-term scalability.

Rather than simply positioning the website as "fast," the platform will be intentionally built to outperform traditional Broadlume site competitors in areas that directly impact long-term business growth, including performance, maintainability, SEO stability, and scalability.

What Success Looks Like

Great American Floors team celebrates 600 five-star Google reviews and 30th anniversary in Atlanta Georgia.

A Brand Story That Connects and Converts

We will translate Great American Floors's value proposition into a clear, compelling narrative that resonates with visitors. Through intentional messaging, content flow, and visual storytelling, we will shape an experience that clearly communicates who you are, what you do, and why it matters. That clarity builds trust faster, helps visitors connect the dots more quickly, and puts them in a better position to see why Great American Floors is the right choice.

User interface of Octane Sales Engine showing layout options for hero sections and a webpage preview with map and contact info.

A Stronger Foundation for Growth

This project is not just about launching a better-looking site. It is about creating a foundation that gives Great American Floors room to grow. By leveraging the most relevant pieces of our library of 350+ layouts and themes, we can create a site experience that feels polished, engaging, and visually diverse without becoming repetitive. That same foundation also makes it easier to expand the site over time, whether that means new pages, new campaigns, or more advanced capabilities down the road.

User interface showing layout selection panel with various content and image options for website design.

Easier, More Confident Site Management

The new site will be built in our exclusive Octane software, making day-to-day management meaningfully easier. Content updates, page refinements, and structural changes can be made with confidence, without creating instability or requiring constant technical involvement. The result is a site that can continue evolving over time without piling on technical debt or becoming a maintenance burden.

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Ongoing Support, Included

Every Octane site includes ongoing platform support, along with one hour of active support each month at no additional charge. This time can be used for small updates, guidance, or questions—ensuring help is available when needed without the friction of tickets, contracts, or surprise fees. Want more support? We're here for it!

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A Site That Improves Over Time

Octane is not a static system. Performance, infrastructure, and core capabilities continue to improve automatically as the platform evolves, often without requiring any action from your team. Your site benefits from these improvements simply by being on Octane.

Continuous Performance & Stability Enhancements

Behind the scenes, Octane is actively optimized for speed, reliability, and scale. As we refine infrastructure and tooling across the platform, those gains are inherited across our sites, helping ensure long-term performance without rebuilds or maintenance cycles.

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Ongoing AI Advancements

OctaneAI is continuously expanded and refined as new AI capabilities become available. As the platform evolves, your site gains access to improved content assistance, smarter workflows, and more capable tools—without needing reimplementation or retraining.

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Built-In Transparency & Accountability

Every Octane site includes a full audit trail that tracks how the site is updated and improved over time. This provides clarity into what's changing, who's making updates, and how work is progressing—internally or with third-party partners.

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No Plugin Debt. No Forced Rebuilds.

Octane eliminates the plugin sprawl and technical debt common to traditional CMS platforms. New capabilities are added through the platform itself, allowing sites to evolve and expand over time without ever requiring a full rebuild.

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A Long-Term Platform, Not a One-Time Project

Octane is designed to support your site for years, not months. As your business grows, priorities shift, or technology changes, the platform is built to adapt—protecting your investment well beyond launch day.

Storytelling & Brand Clarity Session

A successful website isn't just about design or technology, it's about telling the right story, clearly and consistently. DynamiX will lead a focused storytelling and brand clarity session designed to sharpen how Great American Floors communicates value to customers. This aligns internal perspective with customer expectations, ensuring the new site speaks in a way that is simple, compelling, and easy to understand.

The outcome is a clear narrative framework that guides site structure, messaging, and calls-to-action, so visitors immediately understand who Great American Floors is, what problems you solve, and why you're the right choice. This ensures the website isn't just visually impressive, but strategically effective, turning clarity into confidence and traffic into action. Leaving this, your site will be ready to speak in your voice with just a button press.

Evolve Build

Quicker, Less Investment, Without the Navy SEAL Team

Timeline Of An Evolve Build

Taking a Build, Launch Refine Approach

Based on our discussion and the current state of your site, our aim is to rapidly create an experience that is similar in content to your current website, but that can be quickly moved forward as new content is created between our two teams.

This process is outlined below, and is optimal for search engine efficacy.

Build

Typical Timeline: 2 Weeks

Our aim is to create a core site experience designed for both today and the future, adding the ability to create additional layouts over time via our Layout Store. We will be leveraging native features to keep costs and timeline as brief as possible.

Launch