Georgia Aquarium
Website Audit
Summary
Our review of the Georgia Aquarium website identified opportunities across performance, content architecture, and long-term scalability. Mobile performance is currently impacted by server response times, image delivery, JavaScript execution, and third-party integrations. While the site delivers a wide range of visitor experiences, the technical complexity required to support them creates additional performance overhead.
Our team also conducted a Screaming Frog crawl that identified more than 2,100 internal URLs and nearly 1,500 HTML pages, presenting opportunities to further evaluate content quality, indexation, and site structure.
The findings below provide a detailed breakdown of the opportunities identified throughout our review.
Why Octane
Octane provides a streamlined platform foundation capable of supporting the scale and complexity of Georgia Aquarium. By improving how content, media, and integrations are delivered, Octane helps reduce technical overhead while creating a faster, more consistent experience across devices.
The result is a more scalable, maintainable website foundation that can support future growth without accumulating unnecessary technical complexity.
The Big Challenges Octane Could Solve For
Site Speed and Codebase
The Georgia Aquarium's current score of a 36/100 on mobile is a major challenge to the site's ranking and performance, and will likely impact site traffic heavily in a negative way today.
Georgia Aquarium's current website is being impacted by slow server response times, large image assets, extensive JavaScript execution, and multiple third-party integrations. Together, these factors increase page weight and browser processing requirements, contributing to slower load times and weaker Core Web Vitals performance, particularly on mobile devices. To address these issues, DynamiX would rebuild the website on Octane and focus on improving image delivery, JavaScript execution, and the efficiency of third-party integrations. This approach reduces unnecessary browser processing and improves how content is delivered across devices. The result is a faster, more reliable website with improved Core Web Vitals performance, better mobile usability, and a maintainable foundation that supports future growth.
Platform Considerations
The current website relies on WordPress, which often requires multiple plugins, third-party tools, and custom code to support evolving business needs. As these dependencies grow, they can increase page weight, JavaScript execution, database activity, and ongoing maintenance requirements.
Octane reduces this complexity by providing a more streamlined platform architecture with fewer moving parts. This allows performance, stability, and scalability to remain a priority as the website continues to expand, helping prevent the technical debt that can accumulate over time in heavily customized WordPress environments.
Content & Indexation Findings
Our team conducted a Screaming Frog crawl and identified 2,121 internal URLs, including 1,491 HTML pages. Of those, 644 pages are currently indexed by Google, while 847 pages are not indexed. A Google site search returned approximately 1,550 indexed URLs, highlighting the size and complexity of the site's current content footprint.
The findings suggest opportunities to further evaluate indexation consistency, content quality, and overall site architecture. Large websites often accumulate outdated pages, duplicate content, low-value content, legacy URLs, and other content that can dilute crawl efficiency and make it more difficult for search engines to identify the most important pages.
A deeper content audit would help determine whether the current index footprint is aligned with organizational goals and identify opportunities to consolidate, improve, or retire content that is no longer providing meaningful value.