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EnergyIQ

Brand Storytelling, Audience Strategy & Outbound Growth

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Summary

DynamiX is excited to partner with EnergyIQ to tell the story of what EnergyIQ already does exceptionally well. As a pioneer of universal building automation controls, and now the engineering team behind microgrids, cogeneration, batteries, solar, and demand response systems, EnergyIQ delivers the kind of platform most organizations think they have to buy from Siemens or Schneider, at roughly 10% of the cost. The business has doubled in the past two years almost entirely on word of mouth. The next stage of growth depends on making that story clear and compelling for the people who don't yet know your name.

Today, EnergyIQ wins the room with technicians, facilities managers, and directors of engineering, but those conversations are usually about one project. Our work together will start by tightening the engineering pitch, then expand it into messaging that lands with the people who decide on a platform: mechanical engineers, general contractors, REIT and portfolio owners, and CFOs and COOs at organizations where OpEx and CapEx sit under the same roof, such as schools, hospitals, and owner-operated properties.

The result will be a clear brand story, a website experience that lets every audience go as deep as they want, and a set of outbound tools that give EnergyIQ's new sales program something atypical to lead with. A novel, complex offering deserves an approach that is just as different.

Engagement Goals

Clarify the EnergyIQ story through our Goldilocks positioning process so the value of a single controls and energy layer is understood in seconds, not meetings
Tailor the experience to each audience (CEO, CFO/COO, and engineer) so executives see the business case and engineers can dig into the technical detail
Turn flagship results like the Marriott Marquis cogeneration plant and the NHL arena ice systems into repeatable stories and personalized prospect pages that start conversations at scale
Restore a clean, trustworthy presence in Google by confirming the effects of the recent website hack are fully resolved

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The Big Goal:

Make EnergyIQ the go-to platform layer for every building, campus, and grid it touches, with a story so clear that engineers, owners, and CFOs all say "I'm in."

The Big Challenges We Plan To Solve For

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Site Speed and Codebase

The Energy IQ's current score of a 33/100 on mobile is a major challenge to the site's ranking and performance, and will likely impact site traffic heavily in a negative way today.

Modernizing the Look & Feel

An outdated website can quietly undermine credibility, even when the underlying business is strong. As part of our work together, we will modernize the look and feel of the site to better reflect the quality, professionalism, and relevance of Energy IQ today. This includes updating visual patterns, layout systems, and interactions to create a cleaner, more confident experience that aligns with current user expectations while remaining flexible enough to evolve over time.

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Pages Indexed By Google

Energy IQ currently has 55 pages indexed by Google. During pre-development, our team will review each page before incorporating into the new site experience, and recommend transitioning any low value content (tag pages, categories, filler or poorly tailored local pages) into better versions or removal.

Octane Platform Capabilities

"What We Think About So You Don't Have To"

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Site Speed

Blazing Fast & Always Improving, Automatically

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times. As we find speed optimizations, they are deployed at scale across our infrastructure, meaning your site gets faster over time!

Audit Trail

Complete Visibility. Built-In Accountability.

Octane serves as a single source of truth for how your site is updated and improved over time. Every change is automatically tracked, creating clear visibility into what, when, and who made any updates. The audit trail not only supports better decision-making and easy rollback when needed, but also provides built-in accountability across your organization and beyond!

Form Builder

Easy for users. Powerful for your team.

Octane's Form Builder allows for highly engaging, complex and nimble form creation with the same confidence as any other part of the site. Customize form inputs, build decision matrices, choose where you want submissions sent, and integrate with webhooks or Google Sheets for easy onramp into other platforms. For complex CRM integrations, we are here to scope as needed!

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SEO Explorer

Confident SEO Optimization Without Guesswork

The Octane SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. It not only validates that you and your team are doing the right thing, but identifies areas to take you to the next level and makes it easy to execute on those.

OctaneAI

Your Full-Time Brand & Content Writing Expert

Leveraging the latest in technology, OctaneAI embeds intelligent, page-level content assistance directly into Octane, allowing you to create, refine, and improve content in context, reducing reliance on external tools, back-and-forth revisions, and ongoing content bottlenecks. And best of all, it writes and thinks like you do!

301 Redirector

Protect Rankings. Preserve Traffic.

Our one-of-a-kind Redirect Explorer is designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience. This allows you to see with confidence that we have done our jobs for you prior to the site going live, saving time and creating accountability and confidence in the process.

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Goldilocks Positioning & Story Discovery

We will start with our Goldilocks report: a deep-dive draft of how EnergyIQ could be positioned, from too hot to too cold to just right. You will review it, edit anything that isn't accurate, and remove what doesn't fit. Once you save and return it, we will use your input to generate clear recommendations for how the story should be told versus how it is told today.

Alongside the report, we will process your existing sales deck, case studies, and the story as you tell it in conversation, and continue the work in regular follow-up sessions. The goal is a story that makes EnergyIQ immediately understandable, even to people who don't want to wade through the technical details.

Audience Mapping & Messaging

A tight engineering pitch comes first. Once that is set, we will expand it into messaging built for the audiences that actually move the needle, and what each one cares about most.

We will map two tracks: the building and development path (mechanical engineers who bring EnergyIQ in for tough controls problems, general contractors, and REIT and commercial portfolio owners) and the operations path (CFOs and COOs at organizations where OpEx and CapEx are aligned, such as schools, hospitals, and owner-operated buildings). Each audience will get a clear reason why EnergyIQ's platform layer belongs across their property, campus, or portfolio, not just on one project.

Audience-Tailored Storytelling Experience

EnergyIQ's offering is new and complex, so the site needs to explain it the way a great salesperson would. We will build interactive, scenario-driven storytelling (similar in spirit to a "what happens in a blackout" walkthrough) that lets visitors get the big picture at a glance, or click deeper into the engineering detail as far as they want to go.

We will also explore a "Too Long, Didn't Read" audience selector where visitors identify as a CEO, CFO, or engineer, and the page tailors itself to them: high-level outcomes for executives, the numbers for finance, and the technical depth engineers expect.

Personalized Prospect Pages & "I'm In" Outreach

To support EnergyIQ's outbound sales program, we will build a repeatable prospect page template based on a scalable success story such as the Marriott Marquis cogeneration plant. Each page will be personalized with the prospect's name, logo, and location photo, and will show what EnergyIQ has achieved and what we believe is possible for them, with interactive sliders that update estimates live.

We will set up a simple automation so pages can be generated in batches from a list of prospects and their building data, optionally password protected. Every page ends with a big "I'm In" button that notifies both the prospect and your team that they want to continue the conversation. The same pages work just as well on a screen share during a sales meeting.

Case Studies & Partner Spotlight Pages

Your case studies already land well because they are real and follow a consistent format. We will build on that by leading with the stories that scale, like cogeneration and microgrid projects, while using attention-grabbing wins like the NHL arena ice systems as conversation openers.

We will also create partner spotlight pages for the hyper-connectors in your world, such as the mechanical engineers, general contractors, and REITs you work with. These pages brag on them while bragging on you, giving partners something they are proud to share when a related project comes up, and earning helpful backlinks for SEO. We can also discuss an optional referral incentive for leads that come through these pages.

Search Health & Malware Cleanup

Google currently shows roughly 127,000 pages for the site, many of them spam URLs left over from the recent hack. Even though those links no longer resolve, they are not being explicitly excluded, so Google may not be sure the problem is fixed. Left alone, this can hold back rankings no matter how strong the story is.

We will help EnergyIQ set up and own Google Search Console (with DynamiX added as a user), show your team how to use it, review the damage, make sure the spam URLs are properly removed from Google's index, and monitor progress until it is resolved. Most importantly, EnergyIQ will have its own visibility to confirm the fix rather than relying on anyone's word for it.

Ongoing Strategy Sessions

Telling a complex story well is hard when you are this close to it. We will keep momentum with recurring working sessions to review the Goldilocks results, refine messaging, and prioritize what to build next. We will also run a deeper dive on our initial site analysis to surface additional opportunities for your team to consider.

As the story comes together, we can scope any additional layouts, interactive tools, or campaign pages EnergyIQ needs, so the website and outbound program can grow alongside the business.

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Ongoing Support, Included

Every Octane site includes ongoing platform support, along with one hour of active support each month at no additional charge. This time can be used for small updates, guidance, or questions—ensuring help is available when needed without the friction of tickets, contracts, or surprise fees. Want more support? We're here for it!

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A Site That Improves Over Time

Octane is not a static system. Performance, infrastructure, and core capabilities continue to improve automatically as the platform evolves, often without requiring any action from your team. Your site benefits from these improvements simply by being on Octane.

Continuous Performance & Stability Enhancements

Behind the scenes, Octane is actively optimized for speed, reliability, and scale. As we refine infrastructure and tooling across the platform, those gains are inherited across our sites, helping ensure long-term performance without rebuilds or maintenance cycles.

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Ongoing AI Advancements

OctaneAI is continuously expanded and refined as new AI capabilities become available. As the platform evolves, your site gains access to improved content assistance, smarter workflows, and more capable tools—without needing reimplementation or retraining.

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Built-In Transparency & Accountability

Every Octane site includes a full audit trail that tracks how the site is updated and improved over time. This provides clarity into what's changing, who's making updates, and how work is progressing—internally or with third-party partners.

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No Plugin Debt. No Forced Rebuilds.

Octane eliminates the plugin sprawl and technical debt common to traditional CMS platforms. New capabilities are added through the platform itself, allowing sites to evolve and expand over time without ever requiring a full rebuild.

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A Long-Term Platform, Not a One-Time Project

Octane is designed to support your site for years, not months. As your business grows, priorities shift, or technology changes, the platform is built to adapt—protecting your investment well beyond launch day.

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Taking Your Site Even Further

For organizations that want more than a modernized website, the DynamiX engagement unlocks advanced capabilities and deeper strategic work designed to elevate the experience, differentiate the brand, and turn the site into a long-term growth asset.

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Strategic Storytelling & Brand Narrative

Development of a clear, intentional content narrative that guides messaging and calls-to-action, ensuring the site communicates your value in a way that resonates with users and builds confidence quickly.

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Advanced Content Experiences

Creation and inclusion of richer, more interactive content layouts that elevate storytelling and allow key messages, media, and calls-to-action to stand out more intentionally across the site.

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Conversion-Focused Page Enhancements

Strategic refinement of key pages to improve clarity, flow, and calls-to-action, helping guide visitors from interest to action more effectively.

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Enhanced Filtering/Navigation

Implementation of deeper navigation patterns and filtering tools to help users quickly find relevant content, products, or information as the site grows.

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Deeper Design & Interaction

Custom visual components and interactions that go beyond the norm, reinforcing brand differentiation and creating a more memorable experience.

Deep OctaneAI Customization

Creation of a tailored OctaneAI company profile that reflects Energy IQ's voice, tone, and positioning, ensuring the best content creation with ease.

Timeline Of A DynamiX Build

Taking It To The Next Level

The DynamiX process is built to move beyond replication, establishing a strong foundation and then intentionally evolving the site through collaborative iteration, storytelling, and strategic enhancements as content develops.

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Discovery & Strategic Alignment

Typical Timeline: 2 Weeks

We begin with an in-depth discovery phase that goes beyond surface needs. This includes stakeholder interviews, business goals clarification, audience insights, competitive review, and success metrics definition. This ensures every decision supports your long-term objectives, not just immediate fixes.

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Storytelling Session

Typical Timeline: 1 Week

Before design work begins, we lead a focused storytelling session to clarify how your brand should communicate online. This shapes messaging, page flows, and structural hierarchy so the site doesn't just look great, it says the right thing in the right way.

Brand-Driven Design Review

Typical Timeline: 3 Weeks

Our senior design team develops a high-fidelity prototype system unique to your brand, integrating visual identity, interactive elements, and conversion logic. You'll review and refine these directionally before anything gets built, ensuring alignment early and minimizing rework.

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Development & Feature Enablement

Typical Timeline: 4 Weeks

Where appropriate, we implement custom layouts, advanced interactions, and strategic components that go beyond a standard build. This includes unique design elements, dynamic content experiences, and filters/navigation systems that support your business goals now and into the future.

Content Migration & Improvement

Typical Timeline: 3 Weeks

Leveraging OctaneAI and voice alignment, we assist in shaping your site's content so it's consistent, on-brand, and ready for launch. We work alongside your team to refine language and structure for clarity and impact, as well as provide access to your team to work alongside us as content is migrated.

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QA, Optimization & Pre-Launch

Typical Timeline: 1-2 Weeks

Before launch, we conduct thorough quality assurance, performance testing, accessibility checks, and SEO readiness reviews. You receive a polished, optimized site that performs beautifully out of the gate.

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Launch & Post-Launch Support

As Needed

The site goes live with monitoring and active support in place. Our included support hours are available right away to help with final tweaks, early adjustments, or to answer any questions as your team adopts the new experience.

What Success Looks Like

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A Brand Story That Connects and Converts

We will translate Energy IQ's value proposition into a clear, compelling narrative that resonates with visitors. Through intentional messaging, content flow, and visual storytelling, we will shape an experience that clearly communicates who you are, what you do, and why it matters. That clarity builds trust faster, helps visitors connect the dots more quickly, and puts them in a better position to see why Energy IQ is the right choice.

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A Stronger Foundation for Growth

This project is not just about launching a better-looking site. It is about creating a foundation that gives Energy IQ room to grow. By leveraging the most relevant pieces of our library of 350+ layouts and themes, we can create a site experience that feels polished, engaging, and visually diverse without becoming repetitive. That same foundation also makes it easier to expand the site over time, whether that means new pages, new campaigns, or more advanced capabilities down the road.

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Easier, More Confident Site Management

The new site will be built in our exclusive Octane software, making day-to-day management meaningfully easier. Content updates, page refinements, and structural changes can be made with confidence, without creating instability or requiring constant technical involvement. The result is a site that can continue evolving over time without piling on technical debt or becoming a maintenance burden.