DIRT SKINCARE
Evolve Website Design & Development
Summary
One of the fist steps in starting a new business is building an online presence that attracts new visitors and secures existing customers. To do this, Dirt Skincare needs a functional and memorable website experience that tells the story of who Dirt Skincare is and how they can help their target audience.
With this goal in mind, DynamiX will design, develop, and launch a website with the key pages outlined by your team. Using our software, Octane, it is easy to make changes and additions to the site in real time, so that your website can evolve with the brand.
Taking a Build, Launch Refine Approach
Our aim is to create an experience that elevates your brand and positions Dirt Skincare as a competitive player in the cosmetics industry. Because Dirt Skincare is a new company and does not rank in search engines yet, a website is needed as soon as possible in order to start generating online traffic.
This process is outlined below, and is optimal for search engine efficacy.
Build & Style
We will create a core site experience designed for both today and the future, adding the ability to create additional layouts over time via our Layout Store. We will be leveraging native features to keep costs and timeline as brief as possible.
Launch
As soon as the newly developed site is styled and content is in place, we will launch the new site experience so that Google has time to index and to allow search engines to see your new content as it is added to the site experience.
Refine
After the site goes live, our team will train you in Octane, so that you are able to add to your site experience as the business evolves and grows. Our team is always open for conversations about adding concepts to the site experience such as a deeper home page story and/or additional layouts.
Your stated goal:
Provide you the control to grow your brand online
New Site Capabilities
AKA "What We Think About So You Don't Have To"
Site Styler
Octane's Site Styler allows for sweeping changes to the look and feel of the
site experience, as well as smaller, nuance changes where appropriate. This
tool is faster and more nimble than any Wordpress or similar builder out there.
SEO Explorer
Our
exclusive SEO explorer lets you know where you stand in real time, pointing out
issues on pages across the website. We use it when building the site, and
you'll have access to keep it moving forward as content is added.
Audit Trail
We consider Octane to be a "single source of truth" for how a site is being worked on and improved over time, and have designed many features into the platform that allow for easy access to data that can assist in decision making and understanding.
- Input-Based: See any adjustments made to an input on a given page
simply by clicking on the history tool. You can use this area to revise back to
a previous version as well simply by clicking on the text and confirming!
- Page-Based: Want to see what changes have been made to a given page? This lives next to
each page and shows every adjustment since the moment the page was made.
- Global Trail: The left navigation bar includes a link to the site's global audit trail, which provides all changes made to the site and lets you filter by user.
Site Speed
Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times.
Octane Form Builder
Octane AI Tool
Leveraging the latest in artificial intelligence technology, Octane has been designed to augment your team's content needs directly within each individual page.
Layout Store Inclusion
Octane's new Layout Store is a phenomenal technology stack designed to allow your site to do more without needing us to create custom components. Currently there are over 170 layouts inside the store, and more are being added regularly. We will add all current useful layouts during the build process for you.
Scope of Work
