Connections Elevator & Balagan Consulting

Website Design & Development

Two glass elevators inside a modern building with reflective windows and metal framework.

Summary

DynamiX is excited to partner with Connections Elevator and Balagan Consulting to rebuild both websites on DynamiX's Octane platform, a modern, purpose-built engine designed for speed, stability, security, and long-term scalability. Because these are two separate companies with separate ownership, each site is scoped, priced, and signed on its own, while being built side by side so both benefit from shared thinking and a single, coordinated timeline.

Our approach is build, launch, refine: replace the foundation that is holding each site back, get a stronger site live, and then keep improving the story over time rather than waiting years for the next redesign. There is no hard deadline driving this project, so the priority is doing it right.

Connections Elevator: The current site was last rebuilt in 2017, while nearly every competitor has refreshed within the last one to two years. Our audit found a 55/100 page speed score, outdated code, and a large number of duplicate, thin, and archive pages, including a testimonials page currently showing placeholder Lorem Ipsum text. We will rebuild the site on Octane around roughly nine core pages, with a far more compelling story, clear paths to request service with every lead flowing into Salesforce, and a foundation for the interactive elevator storytelling we discussed.

Balagan Consulting: The current site was put together quickly about three years ago and relies on general language that does not yet reflect what the team actually delivers. With most business coming through word of mouth today, the site's job is to add credibility, explain the subscription consulting model clearly, and turn interested visitors into qualified leads, including capturing their current elevator maintenance contract, with every submission flowing straight into HubSpot.

Site Goals

Connections Elevator

Modernize the brand with a visually compelling site (video, real team imagery, testimonials) that outclasses regional competitors and supports recruiting skilled trades
Rebuild on Octane around roughly nine core pages for speed, clean code, and visibility in both search and AI tools
Make requesting service effortless, with every lead flowing into Salesforce, and lay the groundwork for interactive elevator storytelling

Balagan Consulting

Clearly explain the subscription consulting model and the team behind it, with client logos up front for credibility
Modernize the look with a simple "How It Works" path that tells prospects what to expect
Qualify leads with a guided assessment and contract upload, sending every submission into HubSpot

The Big Goal:

Lead the elevator market online: two modern, fast websites that make the right customers say “these guys get us,” then turn that trust into qualified leads and the contract data that drives growth.

The Big Challenges We Plan To Solve For

Web performance metrics with graphics showing scores for performance, accessibility, best practices, and SEO.

Site Speed and Codebase

Connections Elevator: The current score of a 53/100 on mobile is a major challenge to the site's ranking and performance, and will likely impact site traffic heavily in a negative way today.

Balagan Consulting: The current score of a 63/100 on mobile is holding back the site's ranking and performance, and is likely costing visitors before they ever reach out.

How we fix it: Rebuilding both sites on Octane gives them a clean, modern codebase built for speed, with performance improvements deployed automatically over time, so each site gets faster instead of slower.

Modernizing the Look & Feel

An outdated website can quietly undermine credibility, even when the underlying business is strong.

Connections Elevator: Unchanged since 2017 while competitors refresh every one to two years, the site no longer reflects the quality of the team. We will bring it into this decade with modern layouts, video, and real imagery.

Balagan Consulting: Built quickly as a credibility placeholder, the site feels sparse and general. We will give it a confident, darker visual direction that matches the expertise behind it.

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Pages Indexed By Google

During pre-development, our team will review every indexed page before incorporating it into the new site experience, improving what is valuable and redirecting or removing low-value content so no rankings are lost.

Connections Elevator: The site carries a large number of duplicate, thin, tag, category, and 2017-2018 archive pages, plus a live placeholder testimonials page. These will be consolidated into roughly nine strong core pages with proper 301 redirects.

Balagan Consulting: The roughly nine to ten page site has little content for Google or AI tools to index. We will deepen each page with specific, useful content and FAQs.

Octane Platform Capabilities

"What We Think About So You Don't Have To"

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Site Speed

Blazing Fast & Always Improving, Automatically

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times. As we find speed optimizations, they are deployed at scale across our infrastructure, meaning your site gets faster over time!

Audit Trail

Complete Visibility. Built-In Accountability.

Octane serves as a single source of truth for how your site is updated and improved over time. Every change is automatically tracked, creating clear visibility into what, when, and who made any updates. The audit trail not only supports better decision-making and easy rollback when needed, but also provides built-in accountability across your organization and beyond!

Form Builder

Easy for users. Powerful for your team.

Octane's Form Builder allows for highly engaging, complex and nimble form creation with the same confidence as any other part of the site. Customize form inputs, build decision matrices, choose where you want submissions sent, and integrate with webhooks or Google Sheets for easy onramp into other platforms. For complex CRM integrations, we are here to scope as needed!

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SEO Explorer

Confident SEO Optimization Without Guesswork

The Octane SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. It not only validates that you and your team are doing the right thing, but identifies areas to take you to the next level and makes it easy to execute on those.

OctaneAI

Your Full-Time Brand & Content Writing Expert

Leveraging the latest in technology, OctaneAI embeds intelligent, page-level content assistance directly into Octane, allowing you to create, refine, and improve content in context, reducing reliance on external tools, back-and-forth revisions, and ongoing content bottlenecks. And best of all, it writes and thinks like you do!

301 Redirector

Protect Rankings. Preserve Traffic.

Our one-of-a-kind Redirect Explorer is designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience. This allows you to see with confidence that we have done our jobs for you prior to the site going live, saving time and creating accountability and confidence in the process.

View looking up inside a modern glass elevator shaft with metal framework and warm lights illuminating the space

Elevator control panel with circular buttons numbered 2-6, G, M; button 6 is lit with a red ring.

Interior of modern elevator with stainless steel panels, control panel, mirror, and strip ceiling lights.

Modern glass revolving door entrance with metal frames and reflections in a dimly lit setting.

Two closed elevator doors framed by exposed brick and concrete walls, showing floor number displays.

Digital elevator panel showing floor 2 and up arrow in a stainless steel elevator interior

Two gold and white glass elevators ascend inside a multi-level modern atrium with terraces and plants.

Vision & Build Alignment

We will begin by developing a clear understanding of each company's goals, positioning, and what success looks like. The agreed-upon vision becomes the blueprint for each build, so every decision supports the broader direction of the project.

Connections Elevator: Use the 10-question Goldilocks Zone questionnaire (sent following our call) to define the ideal maintenance and modernization customer, confirm the core story ("Elevators are all we think about, so you don't have to"), and align on the role the site plays in recruiting skilled trades. We will also confirm which interactive storytelling concepts belong in this build versus a follow-on phase.

Balagan Consulting: Use the same Goldilocks Zone questionnaire to sharpen how the subscription consulting model is explained, decide how much detail to share publicly versus in conversation, and confirm how the team will be presented.

Navigation & User Pathways

More visitors leave because they can't find the next step than any business likes to admit, and it is important to get this part right from the very beginning. We will structure each site so users move naturally toward the right next step without confusion or friction.

Connections Elevator: Consolidate the current sitemap (duplicate pages, thin pages, and blog archive and category clutter) into roughly nine core pages organized around your three core service areas, with a clickable phone number and "Request Service" action visible on every page, plus a clear path for job seekers.

Balagan Consulting: Organize the roughly nine to ten page site around a simple path: what Balagan does, how it works, who the team is, and how to start, with every page leading to the guided assessment.

Site Design

We like to say "Pretty is pointless," meaning that a pretty design on its face is not the goal. Rather the goal is to help the right prospective customer feel like you are the one for them. Each site will get a cohesive visual direction across layout, typography, spacing, and interaction that builds trust on every device.

Connections Elevator: A modern design built around a compelling video hero, strong elevator and team imagery, and your three core service areas, with testimonials and consultation requests brought forward. This also includes a custom elevator storytelling layout, refined from the concept we shared, where the visitor travels between floors to explore each service. Team imagery will feature your people without names or individual bios, to avoid giving recruiters a roster. The video hero and team imagery will be built using video and photos provided by Connections, supplemented as needed with high-quality video and photography from our stock library.

Balagan Consulting: A refreshed, darker visual direction with white type, client logos near the top for instant credibility, a clear "How It Works" sequence, and a team section that introduces Todd, Marcos, Daniela, and Dylan so Balagan is clearly more than one person.

Conversion & Lead Flow

We will structure each site to turn visitors into opportunities, with clear calls to action and pathways that support both visitors ready to act now and those who need more confidence before reaching out.

Connections Elevator: Prominent click-to-call and "Request Service / Free Evaluation" forms built in Octane, with submissions routed to your team and integrated with Salesforce, Connections' CRM, plus a dedicated path for careers and recruiting inquiries.

Balagan Consulting: Replace the standard contact form with a guided assessment: a few quick questions about the prospect's current service (breakdowns, cost, responsiveness) that help them see whether they have a problem, followed by an optional upload of their current maintenance contract. Hot leads are flagged for a fast follow-up, and every submission is sent to HubSpot, Balagan's CRM, through a webhook.

Content Migration & Improvement

We will review existing content and map it into each new structure with intention. Content worth keeping will be migrated and improved, while redundant or outdated content will be refined, consolidated, or removed. Should you wish to leverage our OctaneAI Full Page Rewrite, this can go even deeper.

Connections Elevator: Carry forward the strongest service content, retire or redirect outdated 2017 and 2018 blog posts and duplicate pages, replace the placeholder testimonials page with real reviews, and add "elephant in the room" FAQs to key pages so the site is found by both search engines and AI tools.

Balagan Consulting: Rewrite the current general copy into specific, confident language about what the team delivers, and add client logos, a "How It Works" overview, team bios, and FAQs. Pricing will not be shown on the site.

Performance Across Devices

We will build both sites to perform seamlessly across mobile and desktop, with a strong focus on speed, responsiveness, accessibility, and usability.

Connections Elevator: Move from today's 55/100 page speed score to the 90+ range we are already seeing in development, even with a video hero, by rebuilding on Octane, properly sizing imagery, and removing unnecessary pages.

Balagan Consulting: Hold the same performance and accessibility standards on a lighter site, so it loads quickly and reads well on any device.

Additional Custom Pieces

Beyond the core builds, the following custom pieces have been identified for each company:

Connections Elevator: The interactive elevator storytelling experience (moving between floors to reveal each service). Deeper interactive and 3D concepts, such as showing how an elevator system works, what happens when it breaks, how service is restored, or what a modernization looks like, are recommended as a follow-on phase once the core site is live. These can double as visual sales tools for reps on iPads.

Balagan Consulting: The guided assessment and contract upload flow with its HubSpot webhook. A client login or service portal is recommended for a later phase and can be added quickly within Octane when the team is ready.

Optional for either site: A maintenance savings calculator that compares the cost of proper maintenance against deficient maintenance, giving visitors a compelling reason to request an evaluation.

If you opt into a support agreement, future pieces can be handled with those hours; otherwise we can scope them as needed. We love meeting with clients quarterly or bi-annually to explore what should be created next to tell your story better.

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Ongoing Support, Included

Every Octane site includes ongoing platform support, along with one hour of active support each month at no additional charge. This time can be used for small updates, guidance, or questions—ensuring help is available when needed without the friction of tickets, contracts, or surprise fees. Want more support? We're here for it!

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A Site That Improves Over Time

Octane is not a static system. Performance, infrastructure, and core capabilities continue to improve automatically as the platform evolves, often without requiring any action from your team. Your site benefits from these improvements simply by being on Octane.

Continuous Performance & Stability Enhancements

Behind the scenes, Octane is actively optimized for speed, reliability, and scale. As we refine infrastructure and tooling across the platform, those gains are inherited across our sites, helping ensure long-term performance without rebuilds or maintenance cycles.

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Ongoing AI Advancements

OctaneAI is continuously expanded and refined as new AI capabilities become available. As the platform evolves, your site gains access to improved content assistance, smarter workflows, and more capable tools—without needing reimplementation or retraining.

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Built-In Transparency & Accountability

Every Octane site includes a full audit trail that tracks how the site is updated and improved over time. This provides clarity into what's changing, who's making updates, and how work is progressing—internally or with third-party partners.

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No Plugin Debt. No Forced Rebuilds.

Octane eliminates the plugin sprawl and technical debt common to traditional CMS platforms. New capabilities are added through the platform itself, allowing sites to evolve and expand over time without ever requiring a full rebuild.

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A Long-Term Platform, Not a One-Time Project

Octane is designed to support your site for years, not months. As your business grows, priorities shift, or technology changes, the platform is built to adapt—protecting your investment well beyond launch day.

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Connections Elevator

Taking Your Site Even Further

For organizations that want more than a modernized website, the DynamiX engagement unlocks advanced capabilities and deeper strategic work designed to elevate the experience, differentiate the brand, and turn the site into a long-term growth asset.

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Strategic Storytelling & Brand Narrative

Development of a clear, intentional content narrative that guides messaging and calls-to-action, ensuring the site communicates your value in a way that resonates with users and builds confidence quickly.

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Advanced Content Experiences

Creation and inclusion of richer, more interactive content layouts that elevate storytelling and allow key messages, media, and calls-to-action to stand out more intentionally across the site.

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Conversion-Focused Page Enhancements

Strategic refinement of key pages to improve clarity, flow, and calls-to-action, helping guide visitors from interest to action more effectively.

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Enhanced Filtering/Navigation

Implementation of deeper navigation patterns and filtering tools to help users quickly find relevant content, products, or information as the site grows.

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Deeper Design & Interaction

Custom visual components and interactions that go beyond the norm, reinforcing brand differentiation and creating a more memorable experience.

Deep OctaneAI Customization

Creation of a tailored OctaneAI company profile that reflects Connections Elevator's voice, tone, and positioning, ensuring the best content creation with ease.

Layout Store Inclusion & Full Access

In our business, it's said you "grow to hate your babies." We found that unacceptable, and we designed Octane's Layout Store to continue to move your site forward while minimizing the need for us to create custom components.

Currently there are over 350+ layouts inside the store, and more are being added regularly. We will add all current useful layouts during the build process for you, and make it possible to add features yourself over time as part of our DynamiX build process.

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Timeline Of A DynamiX Build

Taking It To The Next Level

The DynamiX process is built to move beyond replication, establishing a strong foundation and then intentionally evolving the site through collaborative iteration, storytelling, and strategic enhancements as content develops.

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Discovery & Strategic Alignment

Typical Timeline: 2 Weeks

We begin with an in-depth discovery phase that goes beyond surface needs. This includes stakeholder interviews, business goals clarification, audience insights, competitive review, and success metrics definition. This ensures every decision supports your long-term objectives, not just immediate fixes.

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Storytelling Session

Typical Timeline: 1 Week

Before design work begins, we lead a focused storytelling session to clarify how your brand should communicate online. This shapes messaging, page flows, and structural hierarchy so the site doesn't just look great, it says the right thing in the right way.

Brand-Driven Design Review

Typical Timeline: 3 Weeks

Our senior design team develops a high-fidelity prototype system unique to your brand, integrating visual identity, interactive elements, and conversion logic. You'll review and refine these directionally before anything gets built, ensuring alignment early and minimizing rework.

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Development & Feature Enablement

Typical Timeline: 4 Weeks

Where appropriate, we implement custom layouts, advanced interactions, and strategic components that go beyond a standard build. This includes unique design elements, dynamic content experiences, and filters/navigation systems that support your business goals now and into the future.