Club 16 & She's Fit
Website Audit
Summary
Our review of the Club16 & She's FIT website identified opportunities across performance, content architecture, and long-term scalability. The website serves as a critical hub for membership growth, club discovery, promotions, class information, and member engagement across multiple locations. While it successfully supports these experiences, performance is currently impacted by image delivery, JavaScript execution, and the complexity required to support a large volume of content, integrations, and location-specific information.
Our team also conducted a Screaming Frog crawl that identified 667 total URLs, including 660 HTML pages. Of those, 317 pages are currently indexed by Google, while 343 are not indexed. These findings present opportunities to further evaluate content quality, local SEO strategy, indexation, and overall site structure to ensure search engines and prospective members can efficiently find the most valuable content.
The findings below provide a detailed breakdown of the opportunities identified throughout our review.
Why Octane
Octane provides a streamlined platform foundation designed to support the operational and marketing needs of a growing fitness brand. By improving how content, media, location information, and integrations are delivered, Octane helps reduce technical overhead while creating a faster, more consistent experience for prospective and existing members across all devices.
The result is a more scalable and maintainable digital foundation that can support future club growth, membership acquisition, marketing initiatives, and evolving member experiences without accumulating unnecessary technical complexity over time.
The Big Challenges Octane Could Solve For
Site Speed and Codebase
Club 16 & She's FIT has a current score of a 43/100 on mobile is a major challenge to the site's ranking and performance, and will likely impact site traffic heavily in a negative way today.
Our review identified opportunities to improve website performance through image delivery, JavaScript execution, and overall platform efficiency. While the site effectively supports memberships, club locations, promotions, and member resources, the complexity required to support these experiences can impact load times, mobile performance, and long-term maintainability.
Octane provides a streamlined platform foundation designed to reduce technical overhead and improve how content, media, and integrations are delivered. The result is a faster, more consistent user experience and a maintainable website foundation that can support future growth without accumulating unnecessary technical complexity.
Platform Considerations
The current Club16 & She's FIT website supports a wide range of functionality, including memberships, club locations, class schedules, promotions, member resources, and third-party integrations. As websites evolve to support additional business objectives, it is common for platform complexity, customizations, and external dependencies to increase over time, creating additional maintenance and performance considerations.
Octane helps simplify this complexity through a more streamlined platform architecture designed to support growth without relying on layers of plugins and third-party tools. This allows performance, stability, and scalability to remain a priority as the website continues to expand, creating a more maintainable foundation for future digital initiatives.
Content & Indexation Findings
Our team conducted a Screaming Frog crawl and identified 667 total URLs, including 660 HTML pages. Of those, 317 pages are currently indexed by Google, while 343 are not indexed. A Google site search returned approximately 561 indexed URLs, highlighting opportunities to further evaluate indexation consistency and overall content architecture.
The findings suggest there may be opportunities to review content quality, duplication, location-specific content, and legacy pages to ensure search engines are prioritizing the most valuable content. As websites grow, it is common for content footprints to expand in ways that can make it more difficult for search engines to understand which pages are most important.
A deeper content review would help determine whether the current index footprint aligns with Club16 & She's FIT's search visibility and growth objectives while identifying opportunities to strengthen the overall content structure.