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CJ's Magical Short Shorts

Expert Website Design & Development

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Project Overview

DynamiX is thrilled to collaborate with CJ's Magical Short Shorts to craft an exceptional, high-speed website that elevates your brand above the competition. Our platform of choice, the proprietary Octane engine, offers unmatched speed, security, and scalability tailored to your brand's needs.

Unlike conventional CMS solutions that often suffer from plugin overload and maintenance challenges, Octane delivers a streamlined, future-proof foundation that evolves seamlessly with advancing technology — no costly redesigns required.

This custom-built site will highlight what sets CJ's Magical Short Shorts apart, while solving existing challenges and providing a flexible architecture designed to grow alongside your business.

Key Objectives

  • Design a stunning, brand-centric site that distinctly differentiates CJ's Magical Short Shorts from its competitors

  • Leverage Octane to create a clean, highly optimized codebase focused on performance, security, and scalability

  • Showcase CJ's Magical Short Shorts's content through engaging, interactive elements that boost brand clarity and user engagement

Core Challenges We're Addressing

Website performance metrics showing low performance, moderate accessibility, and high best practices and SEO scores.

Site Speed and Codebase

The CJ's Magical Short Shorts's current score of a 41/100 on mobile is a major challenge to the site's ranking and performance, and will likely impact site traffic heavily in a negative way today.

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Modernizing the Look & Feel

An outdated website can quietly undermine credibility, even when the underlying business is strong. As part of our work together, we will modernize the look and feel of the site to better reflect the quality, professionalism, and relevance of CJ's Magical Short Shorts today. This includes updating visual patterns, layout systems, and interactions to create a cleaner, more confident experience that aligns with current user expectations while remaining flexible enough to evolve over time.

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Pages Indexed By Google

CJ's Magical Short Shorts currently has 69 pages indexed by Google. During pre-development, our team will review each page before incorporating into the new site experience, and recommend transitioning any low value content (tag pages, categories, filler or poorly tailored local pages) into better versions or removal.

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The Ultimate Objective:
Sell more short shorts

New Site Capabilities

AKA "What We Think About So You Don't Have To"

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SEO Explorer

Confident SEO Optimization Without Guesswork

Our exclusive SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. It not only validates that you and your team are doing the right thing, but identifies areas to take you to the next level and makes it easy to execute on those.

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Site Speed

Blazing Fast & Always Improving, Automatically

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times. As we find speed optimizations, they are deployed at scale across our infrastructure, meaning your site gets faster over time!

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OctaneAI

Your Full-Time Brand & Content Writing Expert

Leveraging the latest in technology, OctaneAI embeds intelligent, page-level content assistance directly into Octane, allowing you to create, refine, and improve content in context, reducing reliance on external tools, back-and-forth revisions, and ongoing content bottlenecks. And best of all, it writes and thinks like you do!
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Site Styler

Confidently Make Design Changes In Seconds

Octane's Site Styler allows for small or sweeping changes to the look and feel of the site experience, without needing a designer. This is dramatically better, faster and more nimble than Wordpress or similar builders out there. Best of all, you can undo any change you've made with a button press if you ever want to!

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Layout Store

Expand Your Site's Features Without Rebuilding!

Designed to eliminate the need for rebuilds as your site evolves, your and we can add new features and capabilities using production-ready layouts designed to take the site further, whether to fill small gaps or to introduce more advanced functionality over time. There are currently 350+ layouts available, and more being added weekly!

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Audit Trail

Complete Visibility. Built-In Accountability.

Octane serves as a single source of truth for how your site is updated and improved over time. Every change is automatically tracked, creating clear visibility into what, when, and who made any updates. The audit trail not only supports better decision-making and easy rollback when needed, but also provides built-in accountability across your organization and beyond!

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301 Redirector

Protect Rankings. Preserve Traffic.

Our one of a kind Redirect Explorer is designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience. This allows you to see with confidence that we have done our jobs for you prior to the site going live, saving time and creating accountability and confidence in the process.

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Form Builder

Easy for users. Powerful for your team.

Octane's Form Builder allows for highly engaging, complex and nimble form creation with the same confidence of any other part of the site. Customize form inputs, make decision matrixes, choose where you want submissions sent, and integrate with webhooks or Google Sheets for easy onramp into other platforms. For complex CRM integrations, we are here to scope as needed!
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Comprehensive Scope of Work

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Intuitive Navigation & Site Architecture

We'll develop a user-focused site structure designed to help visitors effortlessly find key information and take desired actions. Our navigation strategy prioritizes user behavior over internal frameworks, ensuring a seamless, scalable experience that eliminates confusion and boosts usability.

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Strategic Site Design

We will craft a visually cohesive design that embodies CJ's Magical Short Shorts's brand identity and strategically positions you within your market. This includes thoughtfully selected layouts, typography, motion effects, and spacing for a modern, polished look that performs flawlessly on all devices.

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Streamlining Site Management

Using the Octane platform, we will build the site to simplify ongoing updates and reduce reliance on technical specialists. This empowers your team to confidently manage content and site structure without risking performance or stability, preventing technical debt accumulation.

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Maximizing Use of Native Assets

With access to over 350+ ready-made layouts and themes, we will select the best fits to build a visually diverse and engaging site experience without redundancy. Should you need advanced features, we're ready to develop custom solutions at any time.

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Compelling Brand Storytelling

We'll transform CJ's Magical Short Shorts's unique value proposition into a persuasive and clear narrative that resonates with visitors. Through precise messaging, strategic content flow, and captivating visual storytelling, the site will build immediate trust and clarify why CJ's Magical Short Shorts is the ideal choice.

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Custom Enhancements

After thorough review and discussion, no additional layouts or features beyond this scope are necessary at this time. However, we remain available to create custom concepts should your needs evolve in the future.

If you opt into a support plan, updates can be managed within those hours, or we'll scope new work as needed. We recommend regular (quarterly or bi-annual) check-ins to ensure your website continues to effectively tell your brand's story as your business grows.

What Every Octane-Powered Site Provides

Regardless of which engagement option you choose, every Octane-powered site includes a set of built-in advantages designed to protect your investment, reduce long-term risk, and ensure the site continues to improve over time.

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Ongoing Support, Included

Ongoing Support, Included

Every Octane site includes ongoing platform support, along with one hour of active support each month at no additional charge. This time can be used for small updates, guidance, or questions—ensuring help is available when needed without the friction of tickets, contracts, or surprise fees. Want more support? We're here for it!

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A Site That Improves Over Time

A Site That Improves Over Time

Octane is not a static system. Performance, infrastructure, and core capabilities continue to improve automatically as the platform evolves, often without requiring any action from your team. Your site benefits from these improvements simply by being on Octane.

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Continuous Performance Enhancements

Continuous Performance & Stability Enhancements

Behind the scenes, Octane is actively optimized for speed, reliability, and scale. As we refine infrastructure and tooling across the platform, those gains are inherited across our sites, helping ensure long-term performance without rebuilds or maintenance cycles.

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Ongoing AI Advancements

Ongoing AI Advancements

OctaneAI is continuously expanded and refined as new AI capabilities become available. As the platform evolves, your site gains access to improved content assistance, smarter workflows, and more capable tools—without needing reimplementation or retraining.

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Built-In Transparency & Accountability

Built-In Transparency & Accountability

Every Octane site includes a full audit trail that tracks how the site is updated and improved over time. This provides clarity into what's changing, who's making updates, and how work is progressing—internally or with third-party partners.

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No Plugin Debt. No Forced Rebuilds.

No Plugin Debt. No Forced Rebuilds.

Octane eliminates the plugin sprawl and technical debt common to traditional CMS platforms. New capabilities are added through the platform itself, allowing sites to evolve and expand over time without ever requiring a full rebuild.

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Designed For The Future

A Long-Term Platform, Not a One-Time Project

Octane is designed to support your site for years, not months. As your business grows, priorities shift, or technology changes, the platform is built to adapt—protecting your investment well beyond launch day.

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Ongoing Support, Included

Every Octane site includes ongoing platform support, along with one hour of active support each month at no additional charge. This time can be used for small updates, guidance, or questions—ensuring help is available when needed without the friction of tickets, contracts, or surprise fees. Want more support? We're here for it!

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A Site That Improves Over Time

Octane is not a static system. Performance, infrastructure, and core capabilities continue to improve automatically as the platform evolves, often without requiring any action from your team. Your site benefits from these improvements simply by being on Octane.

Continuous Performance & Stability Enhancements

Behind the scenes, Octane is actively optimized for speed, reliability, and scale. As we refine infrastructure and tooling across the platform, those gains are inherited across our sites, helping ensure long-term performance without rebuilds or maintenance cycles.

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Ongoing AI Advancements

OctaneAI is continuously expanded and refined as new AI capabilities become available. As the platform evolves, your site gains access to improved content assistance, smarter workflows, and more capable tools—without needing reimplementation or retraining.

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Built-In Transparency & Accountability

Every Octane site includes a full audit trail that tracks how the site is updated and improved over time. This provides clarity into what's changing, who's making updates, and how work is progressing—internally or with third-party partners.

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No Plugin Debt. No Forced Rebuilds.

Octane eliminates the plugin sprawl and technical debt common to traditional CMS platforms. New capabilities are added through the platform itself, allowing sites to evolve and expand over time without ever requiring a full rebuild.

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A Long-Term Platform, Not a One-Time Project

Octane is designed to support your site for years, not months. As your business grows, priorities shift, or technology changes, the platform is built to adapt—protecting your investment well beyond launch day.

Engagement Options

This proposal offers two distinct paths, depending on how aggressively CJ's Magical Short Shorts wants to invest in differentiation. Both pathways are fantastic options, and each has its place. Our recommended path is outlined in subsequent sections based on your business and what we believe makes the most sense for you.

Better

Quicker, Less Investment, Fix Today's Challenges

A fast, efficient engagement focused on solving today's problems and modernizing the site with minimal disruption. Evolve delivers a strong, stable Octane-based foundation without going deep into custom strategy, advanced interactions, or heavy brand exploration.

  • Modern Octane-based rebuild that fixes performance, stability, and maintainability issues

  • Clean, professional design refresh that improves clarity, usability, and trust without heavy customization

  • Solid foundation that solves today's problems and supports future growth without over-engineering

Think of this as a capable, disciplined execution team—effective, efficient, and reliable.

Best

Build for the Future. Modernize Both Brands Today.

DynamiX is a deeper, more strategic partnership designed to intentionally set CJ's Magical Short Shorts apart from others in the industry. It combines brand strategy, custom design, advanced interactions, and thoughtful content structure to create a site that doesn't just function well, but clearly leads.

  • Deep brand and strategy-driven design built to intentionally differentiate CJ's Magical Short Shorts in the market

  • Custom interactions, layouts, and storytelling that elevate the site from "good" to unmistakably memorable

  • A highly refined Octane implementation treating the website as a long-term growth asset, not just a marketing deliverable

This is the approach we take when differentiation matters, expectations are high, and the website is treated as a true growth asset—not just a marketing requirement.

If this were our business, this is the path we'd choose.

Evolve Build

Faster Results, Lower Costs, No Navy SEALs Required

How the Evolve Build Works

A Step-by-Step Build, Launch & Improve Strategy

After reviewing your current site and our conversation, we'll swiftly develop a streamlined version of your site with comparable content. This foundation allows us to rapidly expand and enhance the experience collaboratively as new content emerges.

This phased approach maximizes search engine performance and speeds time to launch.

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Build

Estimated Duration: 2 Weeks

We focus on crafting a flexible core website designed for immediate use and future growth. Utilizing native platform features and our Layout Store, we keep development efficient, cost-effective, and scalable over time.

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Launch

Estimated Duration: 2 Weeks

Once content parity with your current site is reached, we'll launch the refreshed site. This gives search engines the chance to re-index your updated content, boosting SEO visibility as new material is added.

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Refine

Ongoing Enhancements as Needed

After launch, we collaborate to enrich your site with enhanced storytelling, fresh visuals, and detailed brand elements that highlight what sets you apart. This phase ensures continuous improvement and deeper audience engagement.

DynamiX Build

Elevate Your Brand to the Next Level.
Jeff’s Top Personal Recommendation

Elevate Your Website Experience

The DynamiX Pack delivers beyond a modern website refresh by introducing advanced features and strategic enhancements. Designed to distinguish your brand and transform your site into a powerful growth engine, this package unlocks immersive, performance-driven capabilities.

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Strategic Storytelling & Brand Narrative

We develop a focused, compelling content narrative that clarifies your messaging and strengthens calls-to-action. This approach ensures your site communicates your unique value effectively and builds visitor trust quickly.

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Enhanced Interactive Content

Create richer, interactive content layouts that amplify storytelling and make key messages, visuals, and CTAs stand out to captivate your audience.

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Conversion-Centered Page Optimization

Optimize important pages with clearer messaging, better flow, and stronger calls-to-action to turn visitors into customers more efficiently.

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Advanced Navigation & Filtering

Implement sophisticated navigation and filtering tools that let users find relevant content, products, or info quickly as your site scales.

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Unique Design & Engagement

Design custom visual features and engaging interactions that reinforce brand uniqueness and create a lasting impression on visitors.

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Tailored OctaneAI Integration

Develop a customized OctaneAI profile that matches CJ's Magical Short Shorts's voice and style, streamlining high-quality content creation seamlessly.

Brand Clarity & Storytelling Workshop

A successful website hinges on clear, consistent storytelling, not just design or tech. Our DynamiX workshop hones CJ's Magical Short Shorts's brand message to resonate powerfully with customers. It aligns your internal vision to audience expectations, crafting a simple, compelling narrative.

This session produces a strategic framework that shapes site layout, messaging, and calls-to-action—helping visitors instantly grasp who CJ's Magical Short Shorts is, the problems you solve, and why you're their best choice. The result? A visually stunning, effective site that converts visitors into loyal customers with ease, ready to speak your brand voice at the push of a button.

Comprehensive Layout Store Access & Integration

In our industry, it's common to "grow to dislike your own creations." We refuse to accept that. That's why Octane's Layout Store is designed to continuously enhance your website, reducing the reliance on custom components and accelerating your site's evolution.

With over 350+ layouts available, and new ones added regularly, we include all essential layouts during your build process and empower you to add features independently through our DynamiX build framework.

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Timeline Of A DynamiX Build

Taking It To The Next Level

The DynamiX process is built to move beyond replication, establishing a strong foundation and then intentionally evolving the site through collaborative iteration, storytelling, and strategic enhancements as content develops.
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Discovery & Strategic Alignment

Typical Timeline: 2 Weeks

We begin with an in-depth discovery phase that goes beyond surface needs. This includes stakeholder interviews, business goals clarification, audience insights, competitive review, and success metrics definition. This ensures every decision supports your long-term objectives, not just immediate fixes.

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Storytelling Session

Typical Timeline: 1 Week

Before design work begins, we lead a focused storytelling session to clarify how your brand should communicate online. This shapes messaging, page flows, and structural hierarchy so the site doesn't just look great, it says the right thing in the right way.

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Brand-Driven Design Review

Typical Timeline: 3 Weeks

Our senior design team develops a high-fidelity prototype system unique to your brand, integrating visual identity, interactive elements, and conversion logic. You'll review and refine these directionally before anything gets built, ensuring alignment early and minimizing rework.

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Development & Feature Enablement

Typical Timeline: 4 Weeks

Where appropriate, we implement custom layouts, advanced interactions, and strategic components that go beyond a standard build. This includes unique design elements, dynamic content experiences, and filters/navigation systems that support your business goals now and into the future.

Content Migration & Improvement

Typical Timeline: 3 Weeks

Leveraging OctaneAI and voice alignment, we assist in shaping your site's content so it's consistent, on-brand, and ready for launch. We work alongside your team to refine language and structure for clarity and impact, as well as provide access to your team to work alongside us as content is migrated.

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QA, Optimization & Pre-Launch

Typical Timeline: 1-2 Weeks

Before launch, we conduct thorough quality assurance, performance testing, accessibility checks, and SEO readiness reviews. You receive a polished, optimized site that performs beautifully out of the gate.

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Launch & Post-Launch Support

As Needed

The site goes live with monitoring and active support in place. Our included support hours are available right away to help with final tweaks, early adjustments, or to answer any questions as your team adopts the new experience.

Why DynamiX?

I've been through a bunch of website platforms over the years—WordPress, Wix, Squarespace, you name it—and none of them could handle what I needed. Then I found DynamiX and their Octane CMS, and honestly, it's been a total game changer.

I run a multi-brand franchise business with a lot of moving parts. My sites need to talk to Salesforce, support different locations, and still be easy to update. Octane does all of that, and somehow it's still simple enough that I can jump in and make changes myself—add pages, edit text, move sections around, whatever. I'm not technical, and I don't need to be.

One of my favorite things is the AI tool that lets me rewrite content for different audiences or cities. It's fast, and it works. I don't have to wait on anyone—I just log in, make the change, and I'm done. The team at DynamiX actually cares. Support is fast, helpful, and personal. They come up with unique solutions that make my business stand out. And on top of all that, the site performs. I'm getting more traffic, more leads, and more customers. It's made a real impact on my business.

All I can say is I wish I had found them sooner.

Mark Kushinsky

Working with DynamiX to build my website was one of the best business decisions I've ever made. It's not cheap — but honestly, worth every single penny. The attention to detail, the design quality, and the overall experience were top-notch.

And let's talk about their OCTANE platform — I'm obsessed. It's so easy to make changes that I actually enjoy updating my own website now (never thought I'd say that). A massive shoutout to Katrina and Joaquin — the real MVPs of the process. If I could give them 10 stars each, I would. They made everything smooth, fun, and stress-free from start to finish.

If you're on the fence about DynamiX — just do it. You'll thank yourself later. 🙌

James Santos

We have built 3 different websites with DynamiX and with each one of them I was blown away! From the discovery process to the design collaboration to the launch, it has been so seamless. They have perfected the web design process and being that I have a degree in UX / UI Design, they know exactly what they are doing!

The Octane environment is much more superior than any other i've dealt with. Thank you for going above and beyond and thank you to the entire staff that worked on all our websites to make it successful. I have you on speed dial for when I have another website to build!

Advanced Marketing

The DynamiX team and suite of technologies are second to none. I have worked with them on three websites, and I highly recommend them. The process that they have developed and lead you with guarantees that your website will be rock-solid, visually pleasing, and technically sound.

The built-in SEO functionality and code that's produced by their dev team will give you a leg up on your competition. They promise great results and have always overdelivered for me.

John Lenz, Multiple Companies

Innovative. Creative. Game Changing. You will NEVER go back to a Wordpress site again. After meeting with countless web development teams and coming very close to a contract, we were introduced to the DynamiX team. They took the time to really understand what we were looking for and put together a proposal that illustrated they understood our unique needs and our target audiences. The design, the customer service, the functionality - all beyond our expectations.

The proprietary content management system is literally like no other - easy to navigate, flexible, truly dynamic. We've been living in our new site for a year now and it continues to deliver. And the new features keep on coming. The team just launched a new AI Content function, which is solid. It translates even the most basic writing into strong web content. Can't say enough good things about our experience with the team at DynamiX.

Lisa Orlando

Thousands

Of Businesses Served

1,400+

Awards Received

21+

Years in Business

Questions? Let us know!