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CJ's Magic Mushrooms

Website Design & Development

Cluster of brown oyster mushrooms growing on a tree trunk with a blurred yellow-green forest background

Summary

DynamiX is proud to partner with CJ's Magic Mushrooms to craft a cutting-edge website that highlights their dedication to premium gourmet and functional mushrooms. Our approach will fully differentiate the CJ's Magic Mushrooms brand from other competitors by creating a unique, immersive online presence. Using our Octane platform, we will build a fast, scalable website optimized for performance, reliability, and future growth.

This website will reflect CJ's Magic Mushrooms' passion for sustainable indoor cultivation, blending scientific expertise and artisanal care to bring nutritious, flavorful mushrooms to discerning home cooks and chefs. With innovative, bold design and seamless integration of their inspiring social media content, visitors will experience the freshness and authenticity that define CJ's Magic Mushrooms.

Project Goals:

  • Establish a visually captivating website that uniquely positions CJ's Magic Mushrooms in the specialty mushroom market.
  • Leverage the Octane tech stack to deliver a fast, stable, and scalable platform adaptable to evolving business needs.
  • Integrate dynamic social feeds showcasing CJ's community and products, enhancing visitor engagement and brand connection.

Key Challenges We Aim to Overcome

Website performance metrics showing low performance, moderate accessibility, and high best practices and SEO scores.

Site Speed and Codebase

The Iron Age Office site's current score of a 41/100 on mobile is a major challenge to the site's ranking and performance, and will likely impact site traffic heavily in a negative way today.

a laptop and a cup of coffee

Modernizing the Look & Feel

We'll create a fresh new design for the site that feels right at home within the Iron Age brand, while still giving Iron Age Home its own distinct personality. The goal is to keep things visually connected but with a unique twist that helps the home line stand out.

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Pages Indexed By Google

Iron Age Office currently has 574 pages indexed by Google. During the site build process, your Project Manager will work with you to identify which, if any, of these pages you'd like to migrate over to the new site or if you plan to create entirely new content for the Iron Age Home site.

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The Primary Objective:
Position CJ's Magic Mushrooms as a distinct and trusted brand

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Screenshot of Octane Sales Engine interface showing layout options and a scuba diver hero image with contact details.
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Scope of Work

Industrial-style office workspace with wooden desks, black chairs, exposed ceilings, and brick walls under pendant lights

Navigation & Site Structure

Our new website experience for CJ's Magic Mushrooms will focus on establishing a compelling, easily recognizable brand presence that stands apart from competitors. We aim to craft an intuitive site structure that guides visitors effortlessly through CJ's offerings, showcasing the value of their sustainably grown, high-quality mushrooms.

During the Predevelopment phase, our Project Manager will collaborate closely with CJ to design a navigation flow tailored to their customers' interests and needs. A well-organized, transparent website builds trust and motivates potential buyers to connect and purchase.

We will create a strong foundation starting with effective navigation and a strategically designed homepage. If desired, we can provide expert content guidance and leverage OctaneAI's tools to help generate compelling, optimized content so that managing the site remains effortless.

Workspace with color swatches, a tablet showing color concepts, and a silver iMac on a black desk.

Site Design

Our creative team will develop tailored visuals and layouts that capture the unique spirit of CJ's Magic Mushrooms. We will deliver a comprehensive set of customizable page templates showcasing products, brand stories, and cultivation methods, while also offering access to a vast library of pre-designed native layouts for further flexibility.

Website design interface showing a commercial cleaning company's summary section with orange heading and sidebar navigation.

Simplifying Site Maintenance

The Octane platform empowers CJ's Magic Mushrooms to easily implement both minor and major modifications to the website's design, structure, and user experience without fear of errors. Every change is meticulously tracked and can be reverted effortlessly to maintain consistency and quality over time.

Screenshot of Octane Sales Engine interface showing layout options and a scuba diver hero image with contact details.

Utilizing Extensive Native Assets

With access to Octane's extensive library of more than 250 diverse layouts and themes, we will craft an engaging and versatile website experience for CJ's Magic Mushrooms. These assets allow us to build visually appealing pages featuring multi-column lists, icon-driven layouts, full-width imagery, and interactive galleries.

Additional tools like interactive image maps, video grids, and more will enable the brand to visually captivate visitors and communicate the magic of their sustainable mushroom cultivation.

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Bringing Social Media to Life

CJ's Magic Mushrooms boasts vibrant social media content featuring photos and videos that tell their story with passion. We will integrate these assets into interactive and thoughtfully designed site elements, transforming social inspiration into an immersive digital experience that deepens audience connection.

Additional Features

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Effortless Shopping Experience

To boost product visibility and streamline customer purchases, we will embed Shopify's ecommerce functionality directly into CJ's Magic Mushrooms' site. This integration offers a smooth, user-friendly shopping experience that showcases their premium mushrooms while keeping navigation clear and enjoyable.

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Advanced Site Search

We plan to implement Algolia-powered site-wide search to deliver fast, accurate results that help visitors quickly find products, content, or information, enriching their browsing experience and boosting engagement.

New Site Capabilities

Enhancing Your Website Experience Seamlessly

Site Styler

As demonstrated during our meeting, Octane's Site Styler provides CJ's Magic Mushrooms with powerful control to make comprehensive or subtle design adjustments across the site instantly. This advanced tool offers a superior, faster, and more flexible alternative compared to traditional platforms like WordPress.

Layout Store

The brand-new Layout Store within Octane empowers CJ's Magic Mushrooms to independently add new website features and components without external help. This store currently provides access to over 150 versatile components to enrich and expand the website's functionality well into the future.

SEO Explorer

Our exclusive SEO Explorer tool offers real-time insights into website performance and identifies SEO opportunities or issues across pages. You will have ongoing access to this resource to continuously optimize and enhance your site's search presence.

Audit Trail

Octane serves as the comprehensive "single source of truth" for all site updates and revisions over time, featuring transparent change tracking to aid content management and informed decision-making.

  • Input-Based: Easily review and revert specific input changes on any page via the history tool, ensuring content integrity.
  • Page-Based: Access full logs of every modification made to individual pages since creation.
  • Global Trail: The site-wide audit log filters changes by user, offering complete visibility into site evolution.

High-Speed Performance

Built for optimal speed, Octane guarantees lightning-fast page loads and efficient performance at scale, ensuring CJ's Magic Mushrooms visitors enjoy smooth, uninterrupted browsing anytime.

301 Redirector

Our proprietary Redirect Explorer tool ensures seamless migration by tracking and managing all previous URLs from the original site, preserving SEO value and user experience.

Octane Form Builder

Customize and manage forms effortlessly with Octane's Form Builder, selecting input types, submission destinations, and seamless integration with Google Sheets for streamlined data handling.

Octane AI Content Assistance

Utilizing advanced artificial intelligence technologies, Octane assists CJ's Magic Mushrooms directly within each page to generate and refine content, greatly simplifying ongoing website updates.

Full Access to Layout Store & Components

Octane's revolutionary Layout Store technology empowers CJ's Magic Mushrooms with over 250 ready-to-use layouts to enrich their website effortlessly. These regularly updated components bring flexibility and innovation, enabling your team to continuously enhance the site without relying on custom builds.

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Why DynamiX?

I've been through a bunch of website platforms over the years—WordPress, Wix, Squarespace, you name it—and none of them could handle what I needed. Then I found DynamiX and their Octane CMS, and honestly, it's been a total game changer.

I run a multi-brand franchise business with a lot of moving parts. My sites need to talk to Salesforce, support different locations, and still be easy to update. Octane does all of that, and somehow it's still simple enough that I can jump in and make changes myself—add pages, edit text, move sections around, whatever. I'm not technical, and I don't need to be.

One of my favorite things is the AI tool that lets me rewrite content for different audiences or cities. It's fast, and it works. I don't have to wait on anyone—I just log in, make the change, and I'm done. The team at DynamiX actually cares. Support is fast, helpful, and personal. They come up with unique solutions that make my business stand out. And on top of all that, the site performs. I'm getting more traffic, more leads, and more customers. It's made a real impact on my business.

All I can say is I wish I had found them sooner.

Mark Kushinsky

Working with DynamiX to build my website was one of the best business decisions I've ever made. It's not cheap — but honestly, worth every single penny. The attention to detail, the design quality, and the overall experience were top-notch.

And let's talk about their OCTANE platform — I'm obsessed. It's so easy to make changes that I actually enjoy updating my own website now (never thought I'd say that). A massive shoutout to Katrina and Joaquin — the real MVPs of the process. If I could give them 10 stars each, I would. They made everything smooth, fun, and stress-free from start to finish.

If you're on the fence about DynamiX — just do it. You'll thank yourself later. 🙌

James Santos

We have built 3 different websites with DynamiX and with each one of them I was blown away! From the discovery process to the design collaboration to the launch, it has been so seamless. They have perfected the web design process and being that I have a degree in UX / UI Design, they know exactly what they are doing!

The Octane environment is much more superior than any other i've dealt with. Thank you for going above and beyond and thank you to the entire staff that worked on all our websites to make it successful. I have you on speed dial for when I have another website to build!

Advanced Marketing

The DynamiX team and suite of technologies are second to none. I have worked with them on three websites, and I highly recommend them. The process that they have developed and lead you with guarantees that your website will be rock-solid, visually pleasing, and technically sound.

The built-in SEO functionality and code that's produced by their dev team will give you a leg up on your competition. They promise great results and have always overdelivered for me.

John Lenz, Multiple Companies

Innovative. Creative. Game Changing. You will NEVER go back to a Wordpress site again. After meeting with countless web development teams and coming very close to a contract, we were introduced to the DynamiX team. They took the time to really understand what we were looking for and put together a proposal that illustrated they understood our unique needs and our target audiences. The design, the customer service, the functionality - all beyond our expectations.

The proprietary content management system is literally like no other - easy to navigate, flexible, truly dynamic. We've been living in our new site for a year now and it continues to deliver. And the new features keep on coming. The team just launched a new AI Content function, which is solid. It translates even the most basic writing into strong web content. Can't say enough good things about our experience with the team at DynamiX.

Lisa Orlando

Thousands

Of Businesses Served

1,400+

Awards Received

21+

Years in Business

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