City Fitness
Website Audit
Summary
Our review of the City Fitness website identified opportunities across performance, content architecture, and long-term scalability. The website serves as a critical tool for membership acquisition, club discovery, personal training, group fitness programs, and member engagement. However, mobile performance is currently impacted by image delivery, JavaScript execution, and the complexity created by WordPress plugins, third-party integrations, and supporting functionality.
Our team also conducted a Screaming Frog crawl that identified 273 total URLs, including 256 HTML pages. Of those, 151 pages are currently indexed by Google, while 105 are not indexed. These findings present opportunities to further evaluate content organization, local search visibility, and overall site structure to ensure prospective members can easily discover the most important content.
The findings below provide a detailed breakdown of the opportunities identified throughout our review.
Why Octane
Octane provides a streamlined platform foundation designed to support the needs of multi-location organizations like City Fitness. With multiple clubs, location-specific content, membership pathways, class offerings, and local search considerations, the platform is built to efficiently manage and scale location-based experiences without introducing unnecessary complexity.
By improving how content, media, and integrations are delivered, Octane helps reduce technical overhead while creating a faster, more consistent experience across devices. The result is a scalable and maintainable website foundation that can support membership growth, club expansion, local marketing initiatives, and future digital enhancements as City Fitness continues to grow.
The Big Challenges Octane Could Solve For
Site Speed and Codebase
Club Fitness currently receives a 3/100 mobile PageSpeed score, indicating performance challenges that can impact search visibility, user experience, and membership conversion opportunities.
Our review identified opportunities to improve performance through image delivery, JavaScript execution, and overall platform efficiency. While the website supports memberships, club locations, promotions, and member resources, the complexity required to deliver these experiences can contribute to slower load times and reduced mobile performance.
Octane provides a streamlined platform foundation designed to reduce technical overhead and improve how content, media, and integrations are delivered. The result is a faster, more maintainable website foundation that can support future growth without accumulating unnecessary technical complexity.
Platform Considerations
The current City Fitness website is built on WordPress and supports a broad range of functionality, including memberships, multiple club locations, personal training, group fitness programs, promotions, and member resources. As organizations grow, WordPress websites often become increasingly reliant on plugins, custom code, and third-party integrations to support evolving business needs. Over time, these dependencies can increase page weight, JavaScript execution, maintenance requirements, and overall platform complexity.
Octane helps reduce this complexity through a streamlined platform architecture designed to support growth without relying on layers of plugins and third-party tools. This allows performance, stability, and scalability to remain a priority as City Fitness continues to expand its locations, services, and digital initiatives, creating a more maintainable foundation for long-term growth.
Content & Indexation Findings
Our team conducted a Screaming Frog crawl of the City Fitness website and identified 273 total URLs, including 256 HTML pages. Of those, 151 pages are currently indexed by Google, while 105 are not indexed. A Google site search returned approximately 236 indexed pages, highlighting opportunities to further evaluate indexation consistency and how content is being surfaced in search results.
City Fitness has built a strong digital presence around its clubs, memberships, personal training, group fitness offerings, and wellness services. As these offerings continue to expand, there is an opportunity to further refine how content is organized and prioritized to ensure search engines clearly understand the most important pages for prospective members.
A deeper review of location pages, service content, membership-related pages, and supporting resources would help identify opportunities to strengthen search visibility, improve content organization, and ensure the website is effectively supporting membership growth across all markets.