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Carepoint & Feature Healthcare

Website Design & Development

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Summary

DynamiX is excited to partner with Carepoint & Feature Healthcare on a Performance Upgrade migration into Octane.

Rather than redesigning the sites, the goal is to move both brands onto a faster, cleaner, and more scalable foundation while keeping the current experiences intact. This approach allows your internal team to continue building out content, expanding the sites, and evolving the brands over time without being held back by technical limitations.

The migration will establish stronger SEO structure, improved performance, accurate analytics and tracking, simplified management, and a more reliable long-term platform to support future acquisitions and long-term growth across both brands.

Site Goals

Move both brands onto separate, scalable Octane foundations
Improve SEO structure, search visibility, and Core Web Vitals
Implement accurate analytics, tracking, and CallRail integration similar to 4 Seasons Home Care site already on Octane

The Big Challenges We Plan To Solve For

Website performance metrics showing 100 performance score, 80 accessibility, 96 best practices, and 36 SEO with detailed timings.

Site Speed and Codebase

While CarePoint's currently scores a 100/100 for mobile performance, the site is only scoring a 36/100 for SEO. This creates a major opportunity to improve the site's search visibility, indexing structure, and long-term organic performance, which may be limiting overall traffic and discoverability today.

The Feature Healthcare's current score of a 78/100 on mobile is a challenge to the site's ranking and performance, and will likely impact site traffic in a negative way today.

Setting The Foundation For Success

An outdated website can quietly undermine credibility, even when the underlying business is strong. As part of our work together, we will set the stage for modernizing the look and feel of the site to better reflect the quality, professionalism, and relevance of Carepoint & Feature Healthcare when you are ready. This will include updating visual patterns, layout systems, and interactions to create a cleaner, more confident experience that aligns with current user expectations while remaining flexible enough to evolve over time.

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Pages Indexed By Google

CarePoint currently has 35 pages indexed by Google, however, after our evaluation, we identified approximately 13 core value pages that would make sense to migrate into the new platform experience.

Feature Healthcare currently consists of a single landing page that would be migrated into Octane, creating a stronger long-term foundation to continue building from over time.

During pre-development, our team will review each page before migration and provide recommendations around consolidating, improving, or removing low-value content such as tag pages, filler content, outdated pages, or poorly tailored local pages.

The Big Goal:

Deliver a clean, scalable foundation for both CarePoint and Feature Healthcare with strong SEO structure, fast performance, accurate tracking, and an easy-to-manage admin experience built for future development.

Octane Platform Capabilities

"What We Think About So You Don't Have To"

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SEO Explorer

Confident SEO Optimization Without Guesswork

The Octane SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. It not only validates that you and your team are doing the right thing, but identifies areas to take you to the next level and makes it easy to execute on those.

Website performance report showing 99 score with fast paint times and zero blocking for high SEO efficiency.

Site Speed

Blazing Fast & Always Improving, Automatically

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times. As we find speed optimizations, they are deployed at scale across our infrastructure, meaning your site gets faster over time!

OctaneAI

Your Full-Time Brand & Content Writing Expert

Leveraging the latest in technology, OctaneAI embeds intelligent, page-level content assistance directly into Octane, allowing you to create, refine, and improve content in context, reducing reliance on external tools, back-and-forth revisions, and ongoing content bottlenecks. And best of all, it writes and thinks like you do!

Form Builder

Easy for users. Powerful for your team.

Octane's Form Builder allows for highly engaging, complex and nimble form creation with the same confidence of any other part of the site. Customize form inputs, make decision matrixes, choose where you want submissions sent, and integrate with webhooks or Google Sheets for easy onramp into other platforms. For complex CRM integrations, we are here to scope as needed!

301 Redirector

Protect Rankings. Preserve Traffic.

Our one of a kind Redirect Explorer is designed to allow your team and ours to ensure that all pages of the original website are fully accounted for in the new experience. This allows you to see with confidence that we have done our jobs for you prior to the site going live, saving time and creating accountability and confidence in the process.

Audit Trail

Complete Visibility. Built-In Accountability.

Octane serves as a single source of truth for how your site is updated and improved over time. Every change is automatically tracked, creating clear visibility into what, when, and who made any updates. The audit trail not only supports better decision-making and easy rollback when needed, but also provides built-in accountability across your organization and beyond!

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Octane Migration Strategy

We aligned on a Performance Upgrade approach focused on moving both brands onto Octane while keeping the current experiences largely intact. The goal is to create a cleaner, faster, and more scalable foundation that supports long-term SEO, performance, content growth, and future acquisitions without requiring a full redesign today.

Navigation & User Pathways

We review the existing site structure and user pathways during migration to ensure both brands remain clear, organized, and easy to navigate, while making minor refinements where needed to support better usability, indexing, and long-term scalability.

Site Design

The current experiences for both brands are carried over with no major design changes during this phase, allowing improvements to happen behind the scenes while maintaining consistency for existing users.

Technical SEO & Performance Foundation

We implement a clean technical foundation focused on proper indexing, sitemap structure, URL validation, analytics configuration, and Responsive CallRail tracking integration. The goal is to improve overall site performance, search visibility, and long-term scalability while giving your internal team a reliable platform to continue building on over time.

Conversion & Lead Flow

We will ensure the forms within the site are properly configured and connected, leveraging Octane's form builder. This includes validating form functionality and aligning tracking so lead activity is captured accurately.

Content Migration & Improvement

Existing pages and content will be migrated over while maintaining the overall structure and integrity of both sites. During migration, we will also address technical issues that may impact SEO, indexing, or performance.

Performance Across Devices

We optimize the site for speed, reliability, and responsiveness across all devices. This includes improvements to PageSpeed and Core Web Vitals, resulting in a faster, smoother user experience.

What Success Looks Like

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A Brand Story That Connects and Converts

We will translate Carepoint & Feature Healthcare's value proposition into a clear, compelling narrative that resonates with visitors. Through intentional messaging, content flow, and visual storytelling, we will shape an experience that clearly communicates who you are, what you do, and why it matters. That clarity builds trust faster, helps visitors connect the dots more quickly, and puts them in a better position to see why Carepoint & Feature Healthcare is the right choice.

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A Stronger Foundation for Growth

This project is not just about launching a better-looking site. It is about creating a foundation that gives Carepoint & Feature Healthcare room to grow. By leveraging the most relevant pieces of our library of 350+ layouts and themes, we can create a site experience that feels polished, engaging, and visually diverse without becoming repetitive. That same foundation also makes it easier to expand the site over time, whether that means new pages, new campaigns, or more advanced capabilities down the road.

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Easier, More Confident Site Management

The new site will be built in our exclusive Octane software, making day-to-day management meaningfully easier. Content updates, page refinements, and structural changes can be made with confidence, without creating instability or requiring constant technical involvement. The result is a site that can continue evolving over time without piling on technical debt or becoming a maintenance burden.

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Ongoing Support, Included

Every Octane site includes ongoing platform support, along with one hour of active support each month at no additional charge. This time can be used for small updates, guidance, or questions—ensuring help is available when needed without the friction of tickets, contracts, or surprise fees. Want more support? We're here for it!

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A Site That Improves Over Time

Octane is not a static system. Performance, infrastructure, and core capabilities continue to improve automatically as the platform evolves, often without requiring any action from your team. Your site benefits from these improvements simply by being on Octane.

Continuous Performance & Stability Enhancements

Behind the scenes, Octane is actively optimized for speed, reliability, and scale. As we refine infrastructure and tooling across the platform, those gains are inherited across our sites, helping ensure long-term performance without rebuilds or maintenance cycles.

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Ongoing AI Advancements

OctaneAI is continuously expanded and refined as new AI capabilities become available. As the platform evolves, your site gains access to improved content assistance, smarter workflows, and more capable tools—without needing reimplementation or retraining.

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Built-In Transparency & Accountability

Every Octane site includes a full audit trail that tracks how the site is updated and improved over time. This provides clarity into what's changing, who's making updates, and how work is progressing—internally or with third-party partners.

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No Plugin Debt. No Forced Rebuilds.

Octane eliminates the plugin sprawl and technical debt common to traditional CMS platforms. New capabilities are added through the platform itself, allowing sites to evolve and expand over time without ever requiring a full rebuild.

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A Long-Term Platform, Not a One-Time Project

Octane is designed to support your site for years, not months. As your business grows, priorities shift, or technology changes, the platform is built to adapt—protecting your investment well beyond launch day.

Carepoint Inc.

Site Migration

Feature Healthcare

Site Migration

Timeline Of An Evolve Build

Taking a Build, Launch Refine Approach

Based on our discussion and the current state of your site, our aim is to rapidly create an experience that is similar in content to your current website, but that can be quickly moved forward as new content is created between our two teams.

This process is outlined below, and is optimal for search engine efficacy.

Build

Typical Timeline: 2 Weeks

Our aim is to create a core site experience designed for both today and the future, adding the ability to create additional layouts over time via our Layout Store. We will be leveraging native features to keep costs and timeline as brief as possible.

Launch