London Underground train with red doors at an empty platform in a historic brick station under natural light

Bohr Electronics

Website Design & Development

Summary

Bohr Electronics stands at the forefront of rail technology, delivering sustainable, reliable, and efficient electronics solutions for Class I, regional, shortline, and passenger rail systems. Our goal is to craft a dynamic website that reflects Bohr's legacy of innovation and proven performance in onboard and in-cab electronics, positioning your brand as a leader in the rail industry.

Telling The Story

We will be bringing to bear the experience of our content strategist, Ben Allee to assist in revising your site's home page and value propositions. Should more assistance be desired, we are here to help in both creating deeper storytelling components and improving your content and story.

Unique Products

JoeTools is not your average manufacturing company- your company is the complete design and manufacturing resource for premium quality extrusion products. Having such innovative and unique products warrants a new, imaginative site that reflects the company's creative background and expertise.

Customer & Segment Focus

As we discussed, your customers are always "Number One" and the new website needs to showcase your outstanding customer service. By redesigning your site to be more user-friendly and engaging, we have an opportunity to "bridge the gap" between your team and your customers.

Current Website Experience

Site Speed

The site suffers from a myriad of issues which can negatively impact site experience for visitors, such as unnecessary third party code and enormous network payloads.

graphical user interface, text, application

Site Security

According to Sucuri, a 3rd party security scanning tool the site is missing important security headers and protection features.

Site Content

The content on your website lists crossheads, tips and dies, and breaker plates as core products, but does not show off quality and product details nor does the site experience make it easy for customers to contact your team with questions.

Included in the website development project, our copywriter will work with your team to learn more about your industry and business, and identify the most appealing, actionable, and accurate information to include on your site. This is the time to address big picture items, such as company strategies, identity, and overall goals for serving website visitors.

After the original research phase is complete, DynamiX will write new copy for your highest priority page, the Home page, as well as SEO meta data. If desired, we are here to assist with more in future.

Your Stated Challenge:

"The current site is not functioning well. The prospect should be able to contact us with questions. People should be able to easily navigate to the different products (industry uses, e.g. medical) and their uses."

Big Differentiators:
Customer Service & Advanced Tech

graphical user interface, text, application, email

Focus on Your Customer Segments

The site currently does nothing to direct visitors to the right product for their customer segment (automotive, etc). As part of our work together, we will assist in creating a navigational structure that showcases your core audience segments, alongside a "know what you're looking for?" type approach for getting visitors into the core five product offerings.

Clarifying Your Offering

Right now it's impossible to fully grasp the scale and range of what you offer. The new website will use enhanced graphics to visually present your unique offerings and attract site visitors, while leading them towards filling out a form for more information and to progress forward.

Emergency Service

The site right now doesn't make any mention of emergency service, though it's a big focus based on our conversation. We will help bring this to the forefront, and emphasize that your team will respond to emergency need 24/7.

Connecting with Customers

As you shared in the brief, most customers are looking for a partnership for their needs. For customers to feel heard, you mentioned wanting an automated chat feature and a Q&A section. We can incorporate both in the new website experience, so that people can easily find answers to their questions and connect with your team.

Showcasing Your Scale

As you mentioned, JoeTools is predominately U.S. based, but will be expanding into new markets. To accommodate all customers, a multi-language will be present on your site via Google Translate, using the native language feature present on users' chosen browser. Browsers will translate the site based on the language settings that the user already has in place, so that they can read the site in their native language. This will be helpful as you expand your territories abroad and you have the need to reach people outside of your current market.

Custom Crosshead Creation

As you mentioned during our meeting, "we will create a custom crosshead for anybody." Sharing your approach as the guys to turn to for you complicated asks would be a huge win.

3D Discussion

We discussed a range of ideas for 3D, but didn't land on a final approach here. As such, our plan is that if we can leverage one of the handful of embed capability engines such as ModelViewer (https://modelviewer.dev/), we will incorporate it without charge. If we need to create custom 3D assets or heavily rework, we can do so at our hourly rate.

Logo Conversation (not quoted)

We discussed potentially revamping your branding and logo, or leveraging 99Designs for this process. We can assist here if desired as an additional item (this has not been quoted), or it can be handled by the 99Designs approach.

New Site Capabilities

AKA "What We Think About So You Don't Have To"

Site Styler

Octane's Site Styler allows for sweeping changes to the look and feel of the site experience, as well as smaller, nuance changes where appropriate. This will be night and day compared to your current experience, and dramatically better, faster and more nimble than any Wordpress or similar builder out there.

SEO Explorer

Our exclusive SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. We use it when building the site, and you'll have access to keep it moving forward as content is added.

Audit Trail

We consider Octane to be a "single source of truth" for how a site is being worked on and improved over time, and have designed many features into the platform that allow for easy access to data that can assist in decision making and understanding.

Input-Based: See any adjustments made to an input on a given page simply by clicking on the history tool. You can use this area to revise back to a previous version as well simply by clicking on the text and confirming!
Page-Based: Want to see what changes have been made to a given page? This lives next to each page and shows every adjustment since the moment the page was made.
Global Trail: The left navigation bar includes a link to the site's global audit trail, which provides all changes made to the site and lets you filter by user.

Site Speed

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times.

Octane Form Builder

Our Form Builder allows you to customize form inputs, choose where you want submissions sent, and integrates with Google Sheets for easy onramp into other platforms.

Octane AI Tool

Leveraging the latest in artificial intelligence technology, Octane has been designed to augment your team's content needs directly within each individual page.

Additional Features

Image Mapper

To simplify your technical products, we will build an interactive image mapper where you will be able to place points on specific parts of your products. Users can click for additional information about that part. Not only will this help relieve confusion about products, this feature will engage users in a way that motivates them to keep diving deeper into your site.

Multi-Language Feature

To reach your audience outside of the United States, your new site will use the standard browser functionality for multi-language translation. Google does not support a language toggle anymore and the website best practice is to use the browser's native translation feature. Browsers will translate the site based on the language settings that the user already has in place, so that they can read the site in their native language. This will be helpful as you expand your territories abroad.

Layout Store Inclusion

Octane's new Layout Store is a phenomenal technology stack designed to allow your site to do more without needing us to create custom components. Currently there are over 150 layouts inside the store, and more are being added regularly. We will add all current useful layouts during the build process for you.

Bohr Electronics

Website Design & Development