Balanced Garage Doors

Evolve Website Design & Development

Summary

Balanced Garage Doors came to us from viewing the Reliable Heating & Air website, and we've enjoyed our conversations to this point! Based on what we discussed, we see a real opportunity to take your site and digital presence further. What we have outlined here is the basics required to help take the brand forward, but we would love to discuss ideas on ways to do even more.

The Big Challenges We Want To Solve For

graphical user interface, text, application, email

Site Speed and Codebase

The site's current score of a 49/100 is a major challenge to the site's ranking and performance, and will likely impact the site's traffic heavily in a negative way today.

Presenting a More Welcoming Image

The site right now feels very templated and generic, and we're like to present you in a more visually interesting and compelling way to visitors looking to have their needs served by your business.

Improving Search Engine Efficacy

The site has a lot of pages, but they are presented poorly and are not designed for customers. Our aim with the below proposal is to solve the code related issues here, but we would love a deeper brainstorm on what can be done to take these pages further. As part of this, we would love to see how many pages are being viewed now verses traffic that is simply bouncing.

Taking a Build, Launch Refine Approach

Based on our discussion and your difficulty in managing the current site, our aim is to rapidly create an experience that is similar in content to your current website, but that can be quickly moved forward as new content is created between our two teams.

This process is outlined below, and is optimal for search engine efficacy.

Build

15 Days

Our aim is to create a core site experience designed for both today and the future, adding the ability to create additional layouts over time via our Layout Store. We will be leveraging native features to keep costs and timeline as brief as possible.

Launch

3 Days

As soon as the site is in a place where we have content equivalence, we will launch the new site experience so that Google has time to re-index, and to allow search engines to see your new content as it is added to the site experience.

a deck with chairs and umbrellas by the water

Refine

21 Days

Now that the site is live, you have full access to add and deepen the customer experience, with us here to assist! Should you wish to have us lean into a Storybrand style session, this is where we will focus on creating that deeper home page story, and deeper details on what makes your business stand out.

Your stated goal:
Provide your team with the control to grow your brand online

New Site Capabilities

AKA "What We Think About So You Don't Have To"

Site Styler

Octane's Site Styler allows for sweeping changes to the look and feel of the site experience, as well as smaller, nuance changes where appropriate. This tool is faster and more nimble than any Wordpress or similar builder out there.

SEO Explorer

Our exclusive SEO explorer lets you know where you stand in real time, pointing out issues on pages across the website. We use it when building the site, and you'll have access to keep it moving forward as content is added.

Audit Trail

We consider Octane to be a "single source of truth" for how a site is being worked on and improved over time, and have designed many features into the platform that allow for easy access to data that can assist in decision making and understanding.

Input-Based: See any adjustments made to an input on a given page simply by clicking on the history tool. You can use this area to revise back to a previous version as well simply by clicking on the text and confirming!
Page-Based: Want to see what changes have been made to a given page? This lives next to each page and shows every adjustment since the moment the page was made.
Global Trail: The left navigation bar includes a link to the site's global audit trail, which provides all changes made to the site and lets you filter by user.

Site Speed

Octane is designed to allow for lightning fast page loads and optimization at scale, ensuring your site loads quickly for visitors at all times.

Octane Form Builder

Our Form Builder allows you to customize form inputs, choose where you want submissions sent, and integrates with Google Sheets for easy onramp into other platforms.

Octane AI Tool

Leveraging the latest in artificial intelligence technology, Octane has been designed to augment your team's content needs directly within each individual page.

Site Design

Our team will create the new site's look and feel for you based on our discussions, with an aim for creating a visually engaging experience that helps your business stand out.

To minimize expense and create a quick pathway to launch, we will be utilizing core capabilities including our Site Styler and Layout Store to create the new site look and feel for you.

Leveraging Native Assets

Our layout library has over 170 layouts and themes, which we will leverage to create the new site experience. This comprehensive set of assets gives your team the option to diversify content and create engaging pages without redundancy.

The new site will have options for various content layouts, such as multi column lists, icon columns, and full width elements. Additionally, our image galleries, interactive image maps, and video grids give your team an opportunity to use visual elements to capture your audience.

Site Styler Tool

In addition to the vast array of layout options at your disposal, we will grant your team access to our Site Styler Tool, which allows you to make both sweeping changes to the site design, as well as smaller detailed variations on a page-by-page basis.

At the beginning of the project, our designers will style your site based on your stated goals and guidelies; however, you will have the freedom to add your own personal touch whenever you would like.

Telling A Story (Optional)

We would love to assist with refining and deepening your story, but have not quoted this yet in a budget conscious move. But if desired, as soon as the new site is live our content specialist can meet with you to brainstorm where the business is headed. Based on that time, we would draft content that aligns with your brand identity and tells a compelling story, leveraging the company's history alongside a view to the future.

Our recommendation is new copy for your home page, as well as site wide recommendations for telling your unique story. OctaneAI is a fantastic tool for adding additional content to the site as well, and If additional content is needed, our content strategist can provide a quote based on how many pages are needed.

Focusing on Broken Springs

As you shared with us previously, broken spring work is fast and often highly profitable. We can help bring this further to the forefront and dive into your process, making it easy for someone to move forward.

Discussion About Scheduling

It seems as though you are using a generic plugin for calendar scheduling, and we'd love to look at something like a Schedule Engine to take this further. Let's discuss!

Additional Custom Capabilities

Based on our conversations to this point, we did not see the need for any complex or custom capabilities to be created. However, as your company and online presence grows, we can regroup, brainstorm, and scope additional features if desired. If any complex form integrations are required, these will also be scoped as part of the additional custom development.

Layout Store Inclusion

Octane's new Layout Store is a phenomenal technology stack designed to allow your site to do more without needing us to create custom components. Currently there are over 170 layouts inside the store, and more are being added regularly. We will add all current useful layouts during the build process for you.